Tips for Building a Seasonal Campaign Strategy

Now that the big consumer holidays are over you may be having some trouble deciding what to offer your customers. Have no fear, we’ve got some great tips on how to build a campaign strategy to get you through the year.

Seasonal campaigns drive consumer buying patterns. Developing a marketing strategy early in the year will make you prepared and allow you to develop meaningful, creative campaigns that can help drive revenue even during some of the slower months. Take a look at a calender and make a list of special holidays or events that are happening each month. The goal is to make sure your deals and events are relevant to what’s going on in the world so they create a universal connection to all your consumers. Here are a few tips to help you achieve success in your seasonal campaigns:

1. Encourage in store visits

It may be obvious but encouraging people to physically come into your store can develop a better, more personal experience for the customer than just focusing on online sales.

2. Choose Wisely

Check out your records and select the months or occasions where your customers are most likely to shop. Then cater your deals and events so that they relate to your business. For example, if you are a clothing store, do a special Valentines Deal on everything red or pink just for that day. Choosing wisely will make your deals thoughtful and relevant.

3. Get Personal

It’s not always about the sale. Sometimes your customers just want to know that you’re genuine and not a faceless corporation. Use social media to show your support for certain charities and fundraisers or to comment on current events. Show your support for national events like the Winter Olympics or the Super Bowl. It’s fun and it shows a personality that your customers will appreciate.

4. Sharing is Caring

Get your customers to share your deals and events on social media and make sure you share everything on your end too. Save Local Now gives you and your customers social media buttons on everything to make this easy and convenient, so take advantage of them!

5. Plan Ahead

Timing and planning is everything when it comes to developing your marketing strategy. Make sure you give your customers plenty of notice about upcoming sales. If you have some spare time, you can plan all your campaigns ahead of time on Save Local Now and publish them later.

6. Review

Make sure you are monitoring the results of your campaigns. Identify the things that were successful as well as the promotions that may need to be improved. Save Local Now conveniently provides all the statistics on your campaigns you need to help you review and reorganize.

Planning out your marketing strategy may take some time but if done right, it will bring in more revenue. If you make the time now to schedule your deals and events, then it will save you time when you need it the most. Save Local Now provides everything you need to create a profitable and meaningful marketing strategy for your business.