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Summer is an amazing time to offer amazing deals to engage new and returning customers. Here are a few samples for every type of business!

Food and Drink:

Title: Fourth of July Catering Specials!

Description: 4th of July celebrations often involve family, food, grills, and fireworks. Whether you’re looking to bring people together at your office or set-up a picnic with family and friends, we can help you put together some delicious options.

How we may be able to help:

  • Putting together a celebration at your office (or an offsite venue) with some specialty cocktails and fun fourth of July inspired food
  • Sending sides (or the full menu) for a bbq with family and friends. We can add staff if you need some help
  • Letting you pick up a few sides or picnic related food for a smaller at-home event

Shopping:

Title: Christmas in July Sale!

Description: Save BIG this summer with our Christmas in July Sale! Up to 50% off of select items both in store and online!

Beauty and Spa:

Title: Take a Mental Vacation and Relax with Us

Description: Treat yourself this summer with a relaxing day of to our spa! Services include skin care services, massage services, body treatments, hand and feet treatments, aqua detox, organic waxing bar, and many more!

Automotive:

Title: Summer Detailing Discount

Description: Your kids washed the outside, let us help you clean the inside with an interior and exterior detailing for only $30! Package includes: undercar clean with undercoat, trim protectant, tire shine, wheel brite, mat cleaning, door/steering wheel/seat wipe down, and fresh scent.

Travel:

Title: Book a Romantic Summer Getaway to our Local Winery

Description: It’s not too late to plan your summer getaway! Surprise your special someone with a romantic Wine Country Getaway! Relax in a room or suite of your choice, and receive a complimentary bottle of wine or grape juice and luscious local truffles. This package also entitles you to a private tasting at one of our local wineries.

Activities:

Title: School’s Out! Bring in your Report Card for a Free Game of Bowling

Description: Is you report card something to be proud of? Reward yourself with a free game of bowling on us! If you earned an “A” (or the equivalent) on your final 2015-2016 report card, bring it into our location to redeem your free game!

Health & Fitness

Title: Get Your Beach Body This Summer! Free Invitation Fee!

Description: Now is the time to get that beach body you always dreamed of! Join our gym this summer and get the invitation fee waived!

Home:

Title: AC Broken? No Problem! Here are some quick tips to stay cool while you wait for it to be repaired!

Description: Follow these quick tips to stay cool while you wait for your AC to be fixed!

  • Use satin sheets/pillow cases
  • Drink lots of water
  • Set fans to counter-clockwise
  • Wear a water-soaked bandana
  • Close your blinds
  • Avoid hot showers and steam

Service:

Title: Your Summer Just Got a Little Easier: We Now offer Pool Maintenance!

Description: With our new, affordable pool maintenance service, your summer just got a lot easier! Check out our deals and packages for all your lawn, yard, and pool care needs!
Have any other ideas! Share them with us in the comments below!

Summer is the time for family, friends, fun, and community. Many local communities organize concerts, festivals, fairs, and other events to celebrate the warm weather. These are the perfect opportunity for small business owners to gain exposure and meet locals and other event goers.

Here are some tips on how to get started marketing your small business at local events:

Do Your Research

Your first step is to research what events are occurring in your local community (and the nearby communities) in the upcoming months. Some examples of events you should look out for are festivals, art walks, farmers markets, and flea markets.

Prior to choosing an event to attend, make sure to know your target audience. While researching local events, research what type of customers it brings in. Choose an event/events that are a good match!

When you have an event in mind, contact the organizers to get the details and see what opportunities exist. This could range from sponsoring the event, having an information booth, or actually selling your products. Be sure to ask about all of the costs and requirements involved.

Prepare Yourself and Stand Out

Decide what your goal is at the event. Are you planning on selling products? Make sure you have enough stock and that there are several ways to accept payment. Generating leads? Make sure you have enough literature to hand out and you have an easy way to collect information.

Make sure you have several energetic, well-trained staff members to work the event. Your business’s presence shows that you and your staff are actively engaging with the audience. These details can make or break effectiveness and help you to stand out.

Assess Your Results

Like any marketing effort, you need to track results to see if the event was worthwhile. Set goals for how much you want to sell, how many prospects you want to talk to or how many leads you want to capture. Track them and assess your results afterward. Fine-tune your approach depending on what you learned.

Make Sure to Have Fun

Above all enjoy yourself. Customers are more likely to approach people who look like they enjoy what they are doing. Whether your booth is successful or not, it’s a great way to connect with your local community and build a great reputation for your business.

Summertime and the livin’ is easy…

July is a great month to plan some fun and fresh campaigns for your business. Even though Independence Day has passed, there’s still a lot of great ways you can get your customers to celebrate with you!

1. Christmas in July

Everyone loves to celebrate Christmas, but now you can do it without the chilly weather! Host a Christmas in July party at your place of work. Have people dress up in their santa hats and ugly sweaters! Here in Ohio we love our Great Lakes Brewery Christmas Ale and some businesses even save a keg or two especially for this time of year. Don’t forget to promote your event on Save Local Now for everyone to see!

2. Health and Wellness

Everyone likes to have fun and stay fit during the summer. Host a day that encourages health and wellness. Whether it’s a fun game at the office or a field day of activities, anything that encourages friendly competition can make for a fun day. The best activities will also take advantage of the weather. Why not invite customers and clients and go on a company hike! Enjoy the sunshine while it lasts!

3. Join the Community Events

Is there a fair or festival coming up? Join in on the fun! Share updates on social media and take some time to enjoy the activities. If you’re a retailer or restaurant see if you can set up a tent. You’re guaranteed to get new customers and get more involved in the community. These things only come once a year!

4. BBQ

Don’t forget about the food! Grill out with some hot eats and cool treats. Take your office out for ice cream or have a cookout! Invite your loyal customers over for a BBQ. You could also get a gift certificate to the local ice cream place and have a sweepstakes. Our experience is almost anything you can do with food, will make people happy! 😉

5. Summer Romance

Summer is the time for love! Take advantage of that opportunity by offering up exclusives. Have an enter-to-win date night package complete with movie tickets and a gift card to a local restaurant. Promote a special pre-date spa package for your clients. Whatever type of business you have, see if there is something special you can do for couples.

Not only will all of these ideas help build stronger relationships within the staff and with the customers, it will also give you stronger ties to the community. A little planning goes a long way to make some fun for everyone! Best part of all, you can use the Save Local Now platform to promote all these events. So log in, get started, and get out there and enjoy the season!