Would you like to know how to get that competitive edge and take digital media two, three, even four steps ahead of just simply using social media? Of course you do! It would be silly not to, so sit back, relax and learn your way to the top of this crazy digital world of ours.
Okay, so you have a Facebook page, a Twitter account, and a website. Do you think that is enough to separate you from the millions of other small businesses? (Psst….probably not). However, the fact that you are reading this blog tells me that you are ready to take things to the next level.
So let’s cut to the chase and jump right into the four steps that will create this much needed separation.
STEP 1: STRATEGIZE TO RISE ABOVE THE OTHER GUYS:
Ask yourself the who, what, when, where, why and how.
- Who are you trying to appeal to? (Target Market)
- In what ways can you effectively appeal to the right clientele?
- Where are the right places to post your content?
- When does your customer base most frequently use social media?
- You are on social media platforms, but why?
- How can you creatively use social media to engage with your customers?
These are the sort of questions you need to ask yourself. It is not enough to simply be on social media, you must have a strategic plan in place to achieve the results that you want.
Whatever you do, don’t be this guy!
STEP 2: UNDERSTAND THAT SOCIAL MEDIA IS ONLY ONE PIECE OF THE PUZZLE:
Be proud that you have a great Facebook page, Twitter account, Google plus, Instagram, etc. However, to be a big hitter in the game of business and the digital world you must establish something beyond that of social media. Jump on the email marketing boat (Helpful Hints for Email Marketing), become a blogger, create powerful networks with LinkedIn, stick your business logo/icon wherever you go, literally…..be everywhere. Make your name unforgettable! In fact, “companies that blog 15% or more times per month get 5x more traffic than companies that don’t blog” (30 Digital Marketing Statistics You Can’t Afford To Ignore). Whether it be social media, email, or blogging, those without this online presence are at an obvious disadvantage. Bypassing digital marketing is like saying, “I’m not really looking for more customers.”
STEP 3: ANALYTICS IS KEY TO TRACKING SUCCESS
Whenever someone asks me what analytics is or why it is so imperative for businesses to utilize its greatness, I always respond with this analogy: “when you throw spaghetti and meatballs at a wall some of it may stick and some of it may fall miserably to the floor.” Meaning that some things that you post (whether it be deals, events, etc.) get noticed while some may not. Without the analytics, how will you ever know if that 2-for-1 deal you have going on is getting the recognition you’ve hoped? When push comes to shove, analytics will save you time and money!
For a more in-depth look we recently dedicated a post that deals with everything you need to know about analytics and its significance to the business world. Check out the Top Three Reasons you Need Analytics (I am looking at you, small businesses owner).
STEP 4: PIECING IT ALL TOGETHER
You are so close! You have established a presence all over the web; social media, email, blog, LinkedIn and you now have the analytics to track its success. You are not finished just yet, so don’t quit on me!
When it comes to digital marketing the most important thing to remember is to link the pieces of the puzzle together:
- Post everywhere because “distributing your content across multiple social media platforms and utilizing multiple touch points is vital to building brand awareness and connecting with your audience in ways that seem natural to the people you want to reach.” A Social Media Strategy on Multiple Platforms
- To effectively engage with your customer base you need to create the perfect posts.
- Make sure your social media pages are appealing, here’s 5 things you need in order to do that.
Some of the more popular ways that businesses try to establish an online presence is through the use of Constant Contact and Groupon, which are both a good place to start. While they all can help you achieve a pretty decent online presence in their own specified way, it will make your wallets bleed. But if you are looking for a digital marketing platform that can do it all in one attractive and easy to use place then check out Save Local Now……oh, and I forgot to mention…ITS FREE to chamber partners and their members! To learn more, sign up for your free 1-on-1 training! If you’re looking to create that competitive edge I talked about earlier, I know you’ll make the right choice!