Tag Archive : social media

You may have noticed the social media icons on a few sections of the SLN platform. I’m here to tell you that these icons, although small, have a huge effect on the success of your SLN page and even on your business. So, listen up. If you have accounts for your business on Facebook, Twitter, or Google +, it’s time to start pushing your SLN content as far as possible! Here is some useful information about sharing on social media:

We Make It Simple

It doesn’t get easier than this. We allow you to share your business profile, deals/promotions, events, and email content on most of your social media platforms all through the click of a button. By clicking on the Facebook icon, for example, you have the opportunity to push all of the content you’ve produced on SLN to all of your loyal customers. And even better, those loyal customers may choose to share your content, and reach even more individuals. Winning!

Social Media is a Necessity

It’s becoming increasingly important that small businesses have a social media presence. Make sure that your information is accurate and consistent across all the social media platforms you run. Facebook has the best ROI in terms of social media content posting. The more time and content you put in to your social media, the more likely you are to see a rise in sales, and Facebook is the front-runner in this area. Because of that, it’s a crime not to use it to your business’ advantage.

Be Aware of Your Followers

Is there a particular type of post your followers love to see? What receives the most likes or responses on your social media platforms? Think about these questions when sharing and creating your SLN content. You want to keep making your followers and customers happy!

Hopefully you’ve learned a few things about the significance of social media sharing. At SLN, we want you to be found online. We want that coveted recognition for your business. But at the end of the day, users who continually create and share new information on social media have better SEO, and better overall results. If you’re curious about these results, look up “Fresh Coffee Olmsted Falls, OH” on Google. Keep your eye out for The Village Bean Cafe; their SLN page appears before their competitors such as Starbucks. We love to see success stories like these, so, that said, good luck with social media sharing!

Keeping track of who is interacting with your social media helps you build a better understanding of what content you need to push out. Facebook Insights stores a lot of data to help you take control of your page and fan base. With all the data Facebook Insights stores, it may seem overwhelming so here are the key points you will should keep up with.

  • Fan Growth

Recording the users that like your page on a either a weekly or monthly basis. After  getting an understanding of your average fan growth rate, set a goal of how many new fans you would want on a monthly basis and then you can plan your content creation accordingly!

access facebook insights

  • Demographics

 

Facebook provides you with the age, gender, and location of your fans. Once you know what the characteristics of your general fan base are you can concentrate specifically on what content you believe that group would enjoy and tailor your posts to them.

facebook insights people tab

Visits Tab
The visits tab shows you the areas of your facebook that most of your fan base crowds to.If you would like to dive a little deeper you can also see specific actions taken, like others that post on your page, check-ins and mentions. Knowing where on your page people spend the most time will give you an idea of what content to create.  

facebook insights visits tab

If you keep track of these three points you should feel confident in knowing which content to push out and when.

 

Graphs from http://tinyurl.com/jfcwj7b

As a small business, it’s becoming increasingly important to be active on social media. Facebook seems like the most natural form of social media for a typical small business, but what about Instagram? This could be the best way for your business to reach the fingertips of eighteen to thirty four year olds. Along with the email marketing, content marketing and search engine optimization offered by Save Local Now, Instagram is the perfect next step to elevate your business’s image! Take a look at these Do’s and Dont’s to get started on Instagram:

DO
Use Hashtags
Hashtags are a great tool for small businesses. Try making a specific hashtag, using clever wording, or simply your business name, which could become your signature at the end of every post. Aim to gain the attention of your followers with these short, to the point hashtags. Some brands you use or sell in your small business may even have their own brand hashtag which you can include! #brilliant
Show Off New Products
Make your new merchandise look better than ever using filters, and editing tools. It’s crucial to update your followers on what’s new in your small business. That way, they are more likely to come see you in person.
Post Special Deals and Promotions For Followers Only
This is a perfect way to gain new followers on Instagram. Post a photo with a caption mentioning that all new followers get 10% off their first purchase at your business, or $5 off if they come in that day. When you limit the deal to only followers, customers are more likely to take the time to follow you.
Update Followers on Sales and Events
Do you have an event planned for next month, or even next week? Let your followers know by updating your instagram account. In the Bio of your account, you should include the address of your business, along with any upcoming event dates.
Be Interactive
If a customer or follower leaves a comment on your photo, make sure to respond to them in a timely manner. This way, you represent the attentiveness of your business, even through social media.
Set A Location on Your Photos
Make sure to enable location on your device, then set a location on all of your photos, notifying your followers where the picture was taken. This is another way to create buzz around your small business.
Get Creative With Posts
Use filters on your Instagram photos, or edit them using apps such as Rhonna or Afterlight. These apps allow you to add words over your photos-a perfect way to advertise a sale or upcoming event! Instagram also includes Layout, which acts as a collage of photos.

DON’T
Post Low-Quality or Blurry Photos
Think of all your social media accounts as a representation of your business’s image. The quality of the photos you post should reflect the quality of the products you create or sell.
Use an Overwhelming Number of Hashtags
Yes, hashtags are a great tool; but a little goes a long way. Stick to 3-5 hashtags per photo, as to not cause disinterest in your followers.
Make Your Username Too Complex
Refrain from using extra numbers or words in your instagram username. Use the name of your business as your username so followers, who are your potential customers, can avoid confusion. If the name of your business is already taken, come up with a simple, creative solution. Example: if Main Street Coffee is your business, try using MainStCoffee.
Use Boring Captions
Your captions are a way to entice your followers to come visit your business. Make sure they represent your business in the best possible way.
Forget to Attach a Link to Your Website!
Make sure you have your website and SLN webpage as links in your Instagram Bio. This makes shopping easy for followers, and draws attention to your small business.

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on shopping and retail, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that shopping focused businesses create posts and share them so consumers can see your products and engage with your offering. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Deals – Advertise your latest deals or advertise a flash sale for social media followers only
  • New Products – Let your followers know when you get a new line in the store
  • Social Media Exclusive Offers – (Get 10% off your next purchase if you like us or $5 Off if you RT #savings)
  • Establish Yourself as the “Expert” – create posts about style trends, the best antique shows or the right running shoe for different types of runners

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on activities, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that activity based businesses create posts and share them so consumers can see how much fun the are missing out on. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Special Events – Dollar Dog Night, Glow In The Dark Bowling, Torchlight Canoe Trip
  • New Activities, New Equipment or Great New Guides – Fun Facts about our newest ranger, John
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures – Show your consumers enjoying your activities

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Marketers see LinkedIn as the second most valuable social network to grow and market a business, with it behind only Facebook (V3B Blog).  There are 300 million users on LinkedIn and 1 million of those professionals have published a post (Social Pilot).  This is one of many reasons the social media platform has become an excellent tool for networking and creating awareness for your small business.

It’s very easy to create posts to demonstrate your expertise or join a group and share ideas with like-minded individuals.  Around 20% of LinkedIn users are part of the Small Business Community, which includes a number of networking groups. We have taken the liberty of finding some of the best groups for small businesses to join on LinkedIn:

Small Biz Forum– 10,000+ members and likes to share resources and try to help each other succeed.

Mastermind Group for Small Business Owners– 19,000+ members who like to discuss challenges and solutions for small business owners.

Linked Small Business Innovators– 40,000+ members who considered themselves forward thinking entrepreneurs and small business owners who use this group to build relationships with other small business owners and try to find strategic partnerships with others in this group.  

Small Business & Self Employed Group25,000+ members who are strategizing to get more clients, build their businesses, and potentially create more income.

You can always start your own group! Creating your own group allows you to develop the focus and bring like-minded people together (whether it’s small business, community driven, industry focused, or anything else). Starting your own group shows leadership and creates trust between you and fellow group members which will have a positive impact on your business!

LinkedIn is a great place to expand your online presence and create opportunities by networking with others.  It is also a great place to share content and create relationships with both consumers and other businesses.  There are also plenty of local group that maybe more focused towards your interests.  Connect with Save Local Now today to start expanding your LinkedIn network!

 

 

 

Social media has become somewhat of a necessity for all businesses. When it comes to companies that fall into the food & drink industry (restaurants, bars, markets, coffee shops, etc.) social media is a critical slice of the marketing pie. Why is this? Social media is the digital space where you are building a reputation whether you’re actively using it or not. Billions of users are searching social media every day to find things that intrigue them, including places to grab a quick bite or quench their thirst. That’s why it is critical to share and post on social media on the regular. Need some inspiration for your next post? Check out these popular share ideas from other Save Local Now food & drink businesses:

  • Daily/Weekly/Monthly Specials
  • New Dishes or Drinks
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures of consumers enjoying their time

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

With Twitter having over 300 million monthly active users, you may have found yourself trying to use Twitter as a marketing tool for your business. At times it may be hard to connect with your current customers or find new ones, so here are a few tips on how to get your Twitter feed alive and active.

Reach out to your followers.

Make your feed more interactive! If all of your tweets are promotions it may be hard to tell whether or not your followers are actually reading your tweets. Keep your feed active with things like:

  • Daily Trivia
  • Coupons
  • Giveaways

Not only will these kinds of tweets bring in customers, but they will give you an idea of how many people you are actually reaching with your tweets.  

Make your Followers Feel like VIPs  

Give your customers a reason to be following your twitter and retweeting your tweets. This is a really great way of building a strong relationship with your customers. Try to tweet promotions like:

  • “If you come in today and have retweeted this tweet you get 10% off your lunch!”
  • “If you are following us come and get your haircut today, receive 25% off your next cut!”

Promoted Tweets        

When a brand’s Twitter followers see promoted tweets, they buy 29% more than other followers who see organic tweets.

 

Promoting your tweets gets your tweets out to a larger audience, so if you are pleased with how marketing on twitter has affected your business and are willing to learn more this link can help you with that.

Chart from:   http://venturebeat.com/2013/08/08/promoted-tweets-boost-offline-sales-by-29-twitter-says-and-theyll-show-you-how/

Save Local Now was built by a Chamber exec specifically for Chamber members (especially small to medium sized businesses). Many of us are confused by digital and social media marketing. Without spending a fortune, how are we supposed to compete with larger companies with a much larger marketing budget? Email marketing costs money. Search engine optimization costs money. Social media management costs money.

While these components of digital marketing cost money, they are also essential for survival in the online market place.

That’s why Chambers of Commerce choose to partner with Save Local Now; to bring FREE digital marketing tools to their Chamber members.

With Save Local Now every member has access to their very own digital marketing platform. This platform lets members publish business promotions like: “BOGO for First Time Customers!” – “We’re open late on Wednesday’s” or “Check out our new product now sold in store!”

The SLN platform allows members to 1-click share those business promotions to their own social media pages, including Facebook, Twitter and Google+.

With the SLN digital platform members are also able to share those business promotions through SLN’s free email marketing. SLN reminds us that SOCIAL MEDIA IS TO REACH MORE CUSTOMERS, EMAIL MARKETING IS TO GENERATE REVENUE.

Lastly, SLN provides FREE search engine optimization to each and every member’s profile. SLN will help place your members higher and higher on search engines like Google, Yahoo and Bing, allowing local consumers to find their products and services more quickly and efficiently.

Note for members: Regardless of if you have a small business or big business, there is benefit here. Online marketing for your business that you can do quickly, easily and completely free of charge.

As a small business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.

Tip #1: Use social media marketing to sell your products and services

Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media engagement tactics.

Tip #2: Large networks like Twitter can improve your customer relationships

With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in.

Tip #3: Social media marketing can drastically increase your reach

Social media advertising has made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

Tip #4: A LinkedIn business page can expand your professional network

One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are.

Tip #5: Facebook Page can improve your business’s customer support

Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.

Tip #6: Use your social media presence to manage your brand’s online reputation

Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

 

Original article posted here.