Tag Archive : social media strategy

As a Digital Marketing Consultant, I get a lot of questions about how to make the most out of social media (Facebook in particular). Facebook is still a very useful networking tool. 56% of Americans have a Facebook account and if you’re a business, it’s important to take action on these sites. If you haven’t been using social media, don’t feel overwhelmed. We’ve got you covered! Here are some tips on on how to utilize social media and get the word out about Save Local Now.

1. Set up your page.
Start by setting up your page and adding your information. Make sure you request a web address like facebook.com/savelocalnow to make it easier for people to find you. Also include this web address on your business cards, on your website, and any marketing materials you have.

2. Identify Your Audience
Encourage your customers to “like” your business page. Invite all your friends and customers. If you want to get more likes you could have them enter to win a prize if they like your page. Keep in mind though, it’s not all about the number of like your business page has; it’s more important to genuinely connect with the people your engage with on Facebook.

3. Share It
Share your deals, events and promotions. Save Local Now provides you with easy 1-click social sharing. After your create your deals, events, and promotions on the Save Local Now digital marketing platform, easily share them to your Facebook, Twitter and Google+ pages. Sharing is one of the best ways to get more consumers aware of your promotion, getting you more clicks and more people redeeming your offer. They can also share your promotion on their FB page, and their friends can share it on their FB page, essentially spreading the word for you!

4. Create Quality Content
If your having trouble deciding what to post here is some inspiration: show some personality or spread a little wisdom. Have a fun fact of the week or a tip that relates to your business. Share business updates, post photos, participate in throwback thursdays with old photos of everyone in the office. Share interesting facts or promotions; the content you share should be interesting and inspiring for your followers. Be authentic, responsive and consistent.

5. Measure and Adjust
Facebook and Save Local Now have tools that will help you measure the traffic you are getting. On Facebook, visit Page Insights regularly and look for trends; this will help you maximize the impact of every post you share. On Save Local Now, subscribe to your Weekly Impression Report in the settings tab. Your subscription will allow you to view your impressions on a weekly basis so you can see how effective your social media shares are to see what’s working and what might need some improvement.

PRO TIPS
Try and post at least 4 times per day and schedule those posts accordingly; you’ll soon find when your consumers are most active on Facebook and what types of posts and promotions they are most interested in.

We hope you find these tips informative. Remember to like our Save Local Now page and feel free to share any of our posts. You just might find some inspiration there. Now get out there and be social!

Now that the big consumer holidays are over you may be having some trouble deciding what to offer your customers. Have no fear, we’ve got some great tips on how to build a campaign strategy to get you through the year.

Seasonal campaigns drive consumer buying patterns. Developing a marketing strategy early in the year will make you prepared and allow you to develop meaningful, creative campaigns that can help drive revenue even during some of the slower months. Take a look at a calender and make a list of special holidays or events that are happening each month. The goal is to make sure your deals and events are relevant to what’s going on in the world so they create a universal connection to all your consumers. Here are a few tips to help you achieve success in your seasonal campaigns:

1. Encourage in store visits

It may be obvious but encouraging people to physically come into your store can develop a better, more personal experience for the customer than just focusing on online sales.

2. Choose Wisely

Check out your records and select the months or occasions where your customers are most likely to shop. Then cater your deals and events so that they relate to your business. For example, if you are a clothing store, do a special Valentines Deal on everything red or pink just for that day. Choosing wisely will make your deals thoughtful and relevant.

3. Get Personal

It’s not always about the sale. Sometimes your customers just want to know that you’re genuine and not a faceless corporation. Use social media to show your support for certain charities and fundraisers or to comment on current events. Show your support for national events like the Winter Olympics or the Super Bowl. It’s fun and it shows a personality that your customers will appreciate.

4. Sharing is Caring

Get your customers to share your deals and events on social media and make sure you share everything on your end too. Save Local Now gives you and your customers social media buttons on everything to make this easy and convenient, so take advantage of them!

5. Plan Ahead

Timing and planning is everything when it comes to developing your marketing strategy. Make sure you give your customers plenty of notice about upcoming sales. If you have some spare time, you can plan all your campaigns ahead of time on Save Local Now and publish them later.

6. Review

Make sure you are monitoring the results of your campaigns. Identify the things that were successful as well as the promotions that may need to be improved. Save Local Now conveniently provides all the statistics on your campaigns you need to help you review and reorganize.

Planning out your marketing strategy may take some time but if done right, it will bring in more revenue. If you make the time now to schedule your deals and events, then it will save you time when you need it the most. Save Local Now provides everything you need to create a profitable and meaningful marketing strategy for your business.

 

Social media can be a great way for small businesses to market themselves without a big budget. When you decide to spend time on your social media marketing efforts, there are a few things you can do to plan ahead. Bring out a calendar and take notes on these tips and you could have your whole year planned out ahead of you.

1. Set Goals

As with any plan you need to start by setting goals. Not just numbers but what you really want to get out of your social media marketing.  Do you want to generate traffic, or revenue? Do you want to create a larger following or create more interaction? These goals will ultimately decide how you lay out your plan. It’s okay to have more than one goal and they might even change over time but setting these kinds of larger goals is a great starting point.

2. Look at what other companies are doing

It’s good to think outside the box but sometimes it’s also good to see what your competition or even big brand names have done. Look at what’s worked for them and what hasn’t. See how you can emulate their types of posts.

3. Create “social media” promotions to create more followers

Creating deals on your Save Local Now account that require following your company on social media is a great way to get more followers. With smart phones it is easy for customers to walk in and show that they have done this to receive the promotion. You can also go another step and ask that they share your promotion on their own account. This works especially well with Facebook and Twitter and is easy to set up from your Save Local Now deal creator.

4. Engage

Automatic posting and clicking “like” or “favorite” aren’t good enough sometimes. If a customer decides to interact with you on social media, sometimes it’s nice to leave a comment or engage in a conversation with that customer. One of my personal favorite clothing companies Conversation Pieces has built an entire marketing strategy around interactions and it has definitely made their customer base grow!

5. Up the Ante

Maybe you have time for this and maybe you don’t but eventually you should try to post more than once a day on your social media accounts. Use your research to see what days are best for posting and maybe try to do more posting on those days at first. This can make any small business appear more friendly and create even more brand awareness.

6. Use hashtags

Hashtags might be something that a lot of people use to be funny but a lot of people use it to search for products or even services. Facebook has jumped on the hashtag game but these are more commonly used on Twitter or Instagram

7. Follow back

When a customer follows you on social media, it’s obviously more likely that they will see your posts. If you were to “follow” them as well, there is an even better chance that they will share your content. Imagine that you start following your favorite little cupcake shop on instagram, and then you see that they have started following you back. It’s exciting and you’d probably tell at least 2 friends! It might also be a good idea to follow some other companies or organizations in town. The chamber of commerce is always willing to share your business and other groups or companies might be willing to do the same.

8. Use photos

Sharing photos of you and your coworkers is definitely a great way to show your stripes. It adds a human side to your marketing. Photos could be serious, silly, creative, or show some charity your team might be doing. You can also share pictures of products or satisfied customers (with their permission) but make sure you do include yourself and your team as well.

9. Create Brand Identity

Make sure that across all your social media pages you have a similar message and similar branding. It makes it easier for customers to find you if you have the same profile picture across all platforms plus it creates awareness for your brand. Big companies like Nike and Apple know the power of using a logo at every opportunity and just because you are smaller, doesn’t mean you can’t do the same.

10. Always keep your customers in mind

Ultimately your customers experience is what you want to improve. You should keep your own goals in mind but it’s important to ask yourself what your customers might like or want to see when planning. Take a peak at your social media followers and see that they are into. You can also just create one on one conversations with your customers in person to see what kind of things they might like to see on your social platforms.

These 10 tips are a great way to get started on social media planning. You might not use all platforms but I suggest you try at least one. Get started and see how you can improve and strengthen your companies marketing plan with social media.