Tag Archive : social marketing

Many companies experience their best profit margins in the summer. However, and more often than not, when the warm weather starts to fade so do the customers. For many small businesses, autumn means a drop in profit and a noticeable slowdown in overall sales. We’ve put together a list of tips for keeping your marketing fresh, so you can avoid the dreaded “slow season.”

  1. Never forget the power of “free.” Offering your customers something for nothing is a great way to keep them coming in through the door. Whether it’s free samples, a loyalty program, or free swag; if you give it, they will come.
  2. Don’t skimp on social media. It’s easy to update your Instagram when it’s bright and sunny out, but the veteran social media user knows that consistency is key when it comes to adding and retaining customers. Try to stay as active on your various networking sites in the fall and winter as you are in the spring and summer. This will keep you fresh in your customers mind.
  3. Use the holidays to your advantage. Taking advantage of all the holidays and festivities in the fall and winter months will help you maintain a steady buzz about your business. Offer holiday themed deals, have seasonal sales, and orient your product for specific seasons to drive business. Are there any local harvest festivals in your area? Getting involved in seasonal community events will keep business flowing.
  4. Get Interactive. Giving your customers the ability to interact with you and your business will create a sense of loyalty. By reaching out to your customers online (via email, social media, etc.) and in person you give them a personal reason to keep coming out in those cold months.
  5. Have fun with it! Just because it’s cold outside doesn’t mean you can’t be just as motivated and excited as you are in the summer. Your mood will be infectious and will get passed on to your customers. This could be as small as making sure your employees are offering a warm hello as your customers walk through the door to an extravagant winter advertising campaign. Stay cheerful and your customers will thank you.

The cold weather may be slowing your business down a bit. People want to stay indoors instead of braving the arctic temperatures and heavy snowfall. If you are blessed with warmer climates you may just be looking for something new to do with your business. One way to get away from the same ol’ humdrum is to host an event!

You may be thinking “Why would I want to host an event?” well, here’s two realy good reasons why:

Exposure:

Hosting an event can help you gain exposure especially on a local level. People are more likely to remember your business if you host a great event. Also, having an event allows you to market your business and your products without over selling.

Customer Interaction:

It’s one thing to reach out to your customers on social media like Facebook and Twitter, but what really makes the customer engagement is face to face interaction. Events are a great way to get to know your customers and build more personal relationships.

Consumers are more selective these days. They have a lot of ways to avoid advertisements and it’s important to come up with creative solutions. These events are marketing your audience directly, which can be more effective than radio, television, or print adds. Rather than pushing your products or services our them, they are coming to you.

While hosting these events, you can get your customers to experience products or services that you offer. This allows you to establish connections that build customer loyalty.

To ensure that your event runs smoothly, it’s important to make sure you have everything organized. Here are some tips to follow:

Set up your event with Save Local Now. Save Local Now’s event publishing makes it easy to send your event to your consumers.

1. Get an Oragnized Registration in Place:

Make sure you have a fun yet informative description and take advantage of the custom button. If you have a registration online, have that button go directly to that page or to your event page on Facebook where people can RSVP.

2. Tell Everyone About It:

Once you create your event you can push it out to all your social media outlets as well as send it out through email marketing. You’ll also be on the website and the app! Make sure you track your impressions to see who you are reaching.

3. Take Lots of Pictures and Videos:

Do a countdown or a behind the scenes of setting up the event to build excitement. During the event, capture are much as you can of the experience. Post these pictures or videos to social media. Let those who didn’t come see what they missed! Those who attended will have a great time going through your posts.

Whatever type of business you may be, building personal relationships with your customers is important. Social media is one thing, but face to face will always be the best way to reach your customers. Save Local Now makes it easy to get your started. So put yourself out there by bringing your customers in!