Tag Archive : small businesses

Pokémon Go has become an overnight sensation.  This AR (augmented reality) game has more active users than Twitter and more engagement than Facebook.  It has become the largest mobile game in US history in less than a week, passing the previous record holder, Candy Crush.  Everyone is a part of the Pokémon Go craze and small business revenue has seen a dramatic increase because of the mechanics of the game.  Your small business may see an increase too if you do these things.

Pay to have Pokémon be at your store front.

A pizza shop owner paid $10 to have certain Pokemon appear in his shop and sales instantly rose 75%.  This ROI is unprecedented for any business.  This pizza shop used Lure Modules, which lures Pokémon to specific locations.  You can buy these Lure Modules in game and can set them for specific times during the day. Here’s the step by step guide to creating a ‘lure’ for your business:

  • Tap the red Pokeball at the bottom of your display
  • Tap “Shop”
  • Scroll down and tap the purple, box-shaped Lures to purchase. You’ll re-direct to your app store’s payment system
  • Once back in-app, tap the red Pokeball again, then tap “Items”
  • Tap the purple Lure to activate! (Inc)

Promote at Pokestops close to your store.

This is another inexpensive way to promote your business.  Download the game yourself and see where the Pokestops are around your storefront.  Go to those storefronts and put up a sign, poster, pamphlets that promote your business.  The promotions don’t even have to be Pokémon related but they might grab more attention if they do stick with the Pokémon theme.

Have your business play the game and post it on Social Media.

Tons of professional sports teams social media posts have involved Pokémon go because they know posting about it opens them up to a new market of people.  The Cleveland Indians encouraged people who go to their games to post pictures of the Pokémon they caught inside their stadium to their Twitter account.  The LA Clippers, Orlando Magic, Arizona Cardinals, and others are all posting about Pokémon Go because they understand how it will benefit them.  Posting about Pokémon on social media is going to increase your followers and increase your views.  Pokémon is the hottest content out there currently.  

This may be a fad, but the cost of promoting your business through Pokémon Go is extremely inexpensive and the return rate can be substantial.  The current engagement rates of the game are massive and there are already stories of small businesses taking advantage of the Pokémon hype.  Digital marketing is about being creative, innovative and thinking outside the box.  Don’t miss out on this opportunity to help your small business.

Social media has become somewhat of a necessity for all businesses. When it comes to companies that fall into the food & drink industry (restaurants, bars, markets, coffee shops, etc.) social media is a critical slice of the marketing pie. Why is this? Social media is the digital space where you are building a reputation whether you’re actively using it or not. Billions of users are searching social media every day to find things that intrigue them, including places to grab a quick bite or quench their thirst. That’s why it is critical to share and post on social media on the regular. Need some inspiration for your next post? Check out these popular share ideas from other Save Local Now food & drink businesses:

  • Daily/Weekly/Monthly Specials
  • New Dishes or Drinks
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures of consumers enjoying their time

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

It’s a common misconception that digital marketing is easy. Throw some words on a cool graphic. Post on social media. Take out an ad here and there. Done! Yeah, If only it were that simple.

Successful digital marketing is reliant on striking a balance between instinct, elbow grease, and acute attentiveness. Not just paying attention to what you’re doing, but also paying attention to what is being said about your brand. Now, you may be wondering, “How am I supposed to know what’s being said about me?” One word: metrics. So many businesses tend to ignore the importance of their metrics, and in turn completely dismiss this vital source of information.

When it comes to digital marketing it’s important to not only understand your metrics, but to also utilize them in order to help you better market your brand. Here are some tips on how to digitally market smarter.

Overanalyzing can hurt more than it can help:

It’s easy to get swept up in the world of digital marketing. With so many factors, angles, strategies and opinions it’s hard not to nitpick. Sticking to the metrics (purchases, creation of new customers, conversions, etc.) will help guide your marketing in the right direction.

Your content doesn’t need to be perfect to be marketed perfectly:

I think we can all agree that the main purpose of your content is to inform, engage, and educate. However, many businesses are so invested on the creation of this content that they forget half the battle is distributing it. It doesn’t matter how flashy your content is; if it doesn’t reach, relate, or connect to your audience it’s irrelevant. Taking the time to determine the best channels and strategies for content distribution will lead to digital marketing success.

Quality over quantity:

One of the biggest mistakes a business can make is trying to increase their breadth while completely disregarding their depth. The desire to be everywhere makes sense, but focusing on the basics and building a strong foundation is key when your goal is long-term success. 

Experience is key:

Just because someone understands how to use #hashtags doesn’t mean they’re cut out to be your marketing director. You need someone who understands the countless marketing channels, and knows what should go where. On top of that, it is essential that they know what kind of metrics to look for and how to use that data to expand your brand. 

Measure, measure, measure:

Marketing 101: the goal of marketing is to create customers, and inevitably keep them. If you aren’t actively analyzing things like customer satisfaction and lead generation, you’re failing. By not basing your strategies off of solid facts and figures, you’re wasting your time. Remember: marketing without data is like driving with your eyes closed.


Marketing is an ever-changing field, and digital marketing is no exception. What was successful a week ago may be old news today. Staying ahead of the game and knowing when its time to change it up is fundamental. A great marketer is thinking about next week while everyone else is still thinking about today.