Tag Archive : small business

2016 came and went so quickly. As far as businesses go, no year ever feels totally satisfying. That said, goal setting remains important. Goals are defined as the object of a person’s ambition or effort; an aim or desired result. New Year’s Resolutions are the perfect opportunity to organize your business aspirations for the next 365 days. According to a study conducted at the University of Scranton, only 45% of Americans set New Year’s Resolutions, while an even lower 8% actually end up achieving those resolutions. Make the most of 2017, and be part of that 8%! Here’s some inspiring resolution ideas for your business, and a few tips on how to see those goals through:

Improve Time Management
There are only 24 hours in a day, so plan your time wisely this year. Make a point of gaining awareness about how you spend your time at work. Are you dedicating too much time to one area? Are you forgetting to make time for yourself? Time management could be as simple as taking a lunch break, or as complicated as breaking up a project wisely.
Advice: In order to improve your time management, you must be disciplined. Self-motivation is important. Find it in yourself to set a plan, and stick to it. Becoming lenient or less strict with your timing is a slippery slope! You will find better results for this resolution if you

Focus On Your Employees
It’s easy to take your loyal, hardworking employees for granted. This year, try to pay attention to their contributions to your business. Let the gratefulness sink in. It feels good. Alternatively, focus on training/hiring solid, reliable people. Notice which individuals stand out, or fall short.
Advice: Next time a member of your staff goes above and beyond, express your gratitude to them. Or, if you notice that a certain employee is not performing well, do not be afraid to address and confront them. Chances are, they will appreciate your attentiveness, and you can both benefit from the confrontation.

Increase Revenue
This is an obvious goal for any business owner. Unfortunately, it’s easier said than done! Financial planning is important for the success of your business. Perhaps 2017 is the year to enforce a new financial plan, or improve upon your existing strategy.
Advice: Keep up with digital marketing using SLNconnect. Create great content and make sure to share it on social media. Customers will respond well to content such as promotions and deals. Solid digital marketing will lead to an increase in revenue over time.

Hopefully one of these resolution ideas inspires you to achieve one of your own this year. 2017 holds endless possibilities- do what you can to optimize those possibilities for your business!

Any small business owner knows how stressful the holiday season can feel. December comes around, and it becomes hard to participate in the holiday spirit amidst the hustle and bustle of the fourth quarter. Here are a few guidelines to staying sane during this busy time:

Eat a Balanced Diet
You may think eating has nothing to do with running your business (unless you run a restaurant!), but studies show that’s not at all the case. In fact, there are signals sent directly from your stomach to your brain, which impact your level of stress. So swap out junk food for some fruit and vegetables, and focus on portion size when attending holiday parties with indulgent treats. Eating better will actually make you feel better during those long days at work this month!

Ditch Your Coffee
Caffeine may feel good in the moment (like, really good), but overtime, too much caffeine can cause you to be emotionally overreactive to stress. Drink some festive egg nog instead of your usual cup of joe a few times a week. Cutting back on caffeine will increase its positive effects when you do drink it.

Time to Unwind
Another thing that will make you feel a whole lot better during those long days is a reward waiting for you at the end! Whether it’s time spent baking some christmas goodies, hanging out with your family, or even watching A Christmas Story- you need some down time to balance all your hard work. Also, reward your employees or co-workers by including them in a festive wine night, or treating them to dinner, where you can all focus on making spirits bright.

Get Enough Sleep
The National Heart, Lung and Blood Institute recommends seven to eight hours of sleep per night for adults. This holiday season, make a point of having lots of silent nights. You will feel more productive in the morning and be more motivated when helping your many customers!

Play Some Music
In the words of Buddy the Elf: “The best way to spread christmas cheer is singing loud for all to hear!”. Okay; so maybe the constant Christmas music echoing through the month of December is not something you find completely relaxing. That said, music is good for your brain. It makes you happier, more productive, and more motivated. Your mood can be improved by simply listening to your favorite tunes. Try listening to music on the way to work, or even playing it in your work environment.

Take some deep breaths, and keep calm this month. After all, the holidays are about appreciating our lives and loved ones, and spreading kindness. Keep that in mind, along with these relaxing tips, and you’re sure to have a successful holiday season.

It’s no secret that Millennials are different from their predecessors. We are known for our lazy, entitled attitudes (but also for our passion, risk-taking, and open-mindedness!). With over 80 million Millennials in the U.S., we are the largest generation in Western History, according to a study conducted by Initiative in the United Kingdom. Regardless of your opinion on our unique generation, it’s ever important as a business owner to understand Millennials, and even more essential to understand how to market to them. Here are four marketing strategies that will attract Millennials to your business in no time:

1. Keep Things Authentic
Millennials respond well to authentic content. We spend hours upon hours online each week, and even more on social media. Content is important to us, and so is originality. So next time you create content, keep your brand identity in mind. Also, keep in mind that Millennials will respond best to a casual, colloquial tone.

2. Stay Away From Traditional Advertising
Most Millennials are drawn to the influence of peers or other individuals they see as influential. We are more likely to react well to word-of-mouth marketing than to an ad in the paper, for example. The best thing you can do is make sure people are saying good things about your business- keep your reputation in great condition! In addition, make sure to run updated social media accounts to catch the eye of Millennials.

3. Create Great Content
Millennials tend to be very visual people, since we grew up staring at screens all day. We know what good content looks like, and we are not ashamed to favor businesses or brands with better content. Anything from emails, to Instagram accounts would be a great place to display solid content for your business. Luckily, SLN makes this easy and

4. Do Something New
Instead of hosting the same sales, events, and products year after year- try experimenting with something new. Millennials are interested in trying new things, and taking risks. If you try new things and take risks, chances are, they will support it.

If you want to impress your Millennial customers, try applying these four strategies. After a little practice, you’ll be a pro!

If you own a business, you know how quickly time goes by when things become busy. That’s why planning ahead is key to running your business smoothly. Sure, you can get away with procrastination. But it feels so much better to plan in advance, so you can actually remember to enjoy your business, especially during the busy holiday season. Here are a few reasons you should start planning now, not later:

1. Success
When you make a plan for the future, chances are you have an end goal to that plan. Planning ahead, therefore, allows you to reach a goal and find tangible success in your business.

2. Preparation
Planning ahead also allows you to be prepared for a multitude of scenarios. Once you know what to expect, you are more likely to handle a given situation in the best way possible.

3. Control
With the ambiguity and unpredictable nature of business ownership, you should take advantage of the things you can control. One of those things is planning. Whether its an event, a strategy, or something as simple as employee hours, planning can never hurt.

4. Efficiency
If you set a plan, you are more likely to take action efficiently. This means less time and effort on your part, which is always a plus.

5. Fulfillment
When something goes as planned, you will find it fulfilling. As aforementioned, you probably have an end goal to any plan you set. Meeting that goal will remind you why you love your business so much.

6. Direction
Plans are like maps. They have definite direction, just like your business should. Planning ahead will help you refine the direction of your business, and benefit you in the long run.

Hopefully after reading this, you feel more motivated to start planning now, rather than later. The evidence is clear, and the plan is now in your hands!

Running a small business is not easy, that’s no secret. Sometimes, it can feel like nobody understands challenges you face on a daily basis. Hopefully you’ll feel better understood after reading your small business horoscope. Learn how to run a successful small business based on your Zodiac sign:

Aquarius (January 20- February 18)
As an Aquarius, you’re very independent, so owning or managing your own business comes naturally to you. Your dislike for limitations and dull situations may cause you to act out from time to time when it comes to your business. Instead, use this to rise to the occasion and become the best you possibly can- this way you’ll feel unlimited and successful. You also love helping others, and are a born good listener. Use these traits to your advantage and spike customer service at your business. Work one on one with your customers, since you have a knack for assisting them, and hearing them out. Occasionally, you may be uncompromising in terms of planning and strategizing. Just remember, compromising is a key part of running a small business, so try your best to be amenable with colleagues. Do not take it personally when an employee or customer disagrees with you- instead look at this as a way to improve your business and learn something new.

Pisces (February 19- March 20)
Pisces- you are a creative force to be reckoned with! Your gentle, intuitive, wise attitude makes you the ideal small business owner. Compassion is your natural instinct, which makes working with customers rewarding for you. You are able to truly grasp your business’ value and purpose, however, you dislike criticism of any kind. Try to look at things constructively, rather than losing hope. In addition, you tend to be fearful and sad when things are uncertain. Unfortunately, in the world of small businesses, nothing is certain. Learn to have faith in your business’ future, and you will feel more satisfied. Focusing on your personal needs such as sleep, music, and visual media will allow you to channel even more success into your business.

Aries (March 20- April 19)
Aries: You possess a perfect balance of confidence, determination, optimism, and passion- all extremely important ingredients for a successful small business. Your passion brought your business to life, so keep trusting and following your instinct. At times, you may find yourself feeling short-tempered or impatient. Maybe you do not bring these qualities to your business, and you should keep it that way! Being patient with your customers and colleagues may present a challenge for you, but its nothing you can’t handle. Being the natural leader that you are, you appreciate the role you play in your small business. Your dislike for work that does not use one’s talents may at times interrupt certain parts of your business. It may be in your best interest to hire an employee who excels in the portions of your business you shy away from.

Taurus (April 20- May 20)
Being the practical, devoted, responsible Taurus you are, you excel as a small business owner. You enjoy working with your hands, so it would benefit you to perform hands on work within your business. You may shy away from sudden changes and complications. This can be difficult, as it may cause you to shut down or feel frustrated. Resist the frustration, and learn to face complications head on. The immediate confrontation will satisfy you. You are also extremely stubborn! This is a strong trait for you which cannot be reversed, so you must learn to work with it and loosen your standards (without necessarily lowering them). Learning to be more compromising will greatly elevate your small business success. Beyond this, you are talented in many arenas of creativity and problem solving, both key components to running business smoothly. Customers and colleagues appreciate your patient demeanor and your wittiness. At the end of the day, your business is hopefully as reliable as you are!

Gemini (May 21- June 20)
Gemini’s portray a gentle and affectionate persona, and tend to be very curious and adaptable. This makes you a great small business owner. Customers find it easy to trust you, as you genuinely look out for the best interest of others. It’s likely that you can understand the customer’s perspective! You dislike alone time, and thrive in social settings. It would benefit your business to work one on one with customers. Your weakness comes in the form of nervousness and indecisiveness. Both these setbacks can feel limiting, but are only there for you to overcome. Receiving input from trusted employees may help decision making easier for you. Too much routine turns you away, so try to lend your time to different areas of your business for optimal success. Overall, your ability to chat with nearly anyone stands out to those who know you. Try to use this to your advantage when connecting with colleagues, customers, and anyone else you encounter during business hours.

Cancer (June 21- July 22)
Hey there, Cancers! Your highly imaginative outlook, along with your persuasiveness and helpfulness shaped you into the business owner you are today. You embrace your hobbies and passions, so hopefully your business allows you to express those. You also approach hard tasks with vigor and determination; if you use this to your advantage you could find amazing success in your small business. Some days, you may have a tendency to feel moody and insecure about your business. This can feel like a set back, but as long as you leave your fears behind and keep dedicating your best efforts into your business, you will see positive results. Since you function best when your life is balanced between work and play, make sure you set aside time to relax outside your business.

Leo (July 23- August 22)
Leos- your passionate nature and creativity make running a small business come naturally to you. You have a cheerful demeanor, and a warm heart, which causes customers to feel comfortable around you. Take advantage of this and focus on sales, as you likely excel in this area. You also tend to act stubbornly, especially when facing a difficult reality. Although it may take more effort and strength for you, its important to face issues head on within your small business. If there is a dispute between employees, a financial concern, or any other problem, swallow your pride and dissolve it as quickly as possible. Furthermore, take time to appreciate your customers more, and your business will be positively impacted. When your business sees success, treat yourself to a special dinner with friends or go shopping, since you respond well to rewards. You deserve it!

Virgo (August 23- September 22)
Virgo, you are analytical, kind, hardworking, and practical. Those traits make up a pretty solid business owner. You may excel in managing your employees, and focusing on the “numbers” in your small business. Shyness, worry, and a self-critical attitude can at times take over you. You tend to be very hard on yourself and your achievements, so make sure that you take a moment to pat yourself on the back. Owning/running a small business is not easy, but you do it! Finding a balance of work and play will elevate your personal happiness greatly. You may strongly dislike rude or entitled customers. Try to see the best in them and give them the benefit of the doubt. In small businesses, the customer is always right (even if they are wrong!). Set aside time to read books, appreciate nature, and spend time on yourself in order to bring your best self to work every day, and reach your small business goals.

Libra (September 23- October 22)
As a libra, you are cooperative, diplomatic, fair-minded, and social. These qualities shaped you into the small business owner you are today! Your cooperation shows within your small business, and appeals to both colleagues and customers. You have the ability to communicate with customers, so use this to your advantage and boost your small business’ customer service! You tend to avoid confrontations when it comes to disputes between others or yourself. This can present many challenges if gone unchanged. It’s worth it to take the extra effort to confront conflicts straight away instead of instinctually putting them off. Your business can only run more smoothly because of this! You love sharing with others, so try hosting an event for your customers as a fun way to share and appreciate them. Conformity has never appealed to you, however, so keep being the unique individual you are, and running your business in the best way you know!
Scorpio (October 23- November 21)
Scorpios make the perfect small business owners. If you’re a scorpio, you know how much passion drives your life. It’s lucky your passion lead you to owning a small business! Your resourcefulness makes you stand out among other businesses. One thing you dislike is dishonestly. Because of this, it would benefit you to hire individuals who you trust. As you have a tendency to be distrusting and secretive, especially when it comes to your business, it is truly important that those working around you are familiar and trustworthy to you! Beyond all these attributes, your brave attitude allows you to face difficult realities with ease, and because of that your business is more stable. Lastly, you are a true friend to others, so try to treat every customer as a true friend, to earn points for customer service!

Sagittarius (November 22- December 21)
Sagittarius: Your idealistic persona makes you a visionary when it comes to owning a small business. You love freedom, so an owning or managing position fits you well! In addition to these great qualities, you may feel very impatient and constrained at times. Although difficult, you should make an effort to be patient when it comes to your customers or colleagues and remember how important they are to your business. Being the people pleaser that you are, customers overall respond very well to you. Just remember not to promise more than you can deliver when it comes to the product or service your business supplies. At the end of the day, you should seek time outdoors, or relaxing to balance out your work ethic.

Capricorn (December 22- January 19)
One quality that stands out in Capricorns are their management abilities. Business owners need to manage employees, time, money, customers, and plenty of other things. So if you’re a Capricorn, you lucked out! You appreciate quality craftsmanship and services, so its likely that you hold your small business to very high standards. You tend to be a know-it-all, thanks to your intuitive and smart nature; just make sure to keep this in check when addressing colleagues and co-workers. You may also expect the worst in difficult situations. Try not to bring this into your small business! You need to truly believe in the success of your business in order for it to happen. Overall, your responsibility, discipline, self-control, and determination make you an excellent leader and example to employees and everyone!

Being the wise, experienced adults that we are, we tend to discount the imaginative, if not impractical visions of the children in our life. But in so many ways, we’re really missing this unfiltered perspective in regards to our careers. Small business owners- I’m here to tell you that kids can open up a world of budding information, which you can apply to your business. Here’s seven business (or life) lessons children instinctively know, but adults have somehow forgotten:

1. Take More Risks
Often when a child makes a decision, they do not factor in the effect of this choice. Because of this, children are prone to risk taking. Why is that important for your small business? Great, otherwise unforeseen opportunities come from risk-taking. Go out of your way to try something new in terms of your business plan, or even just introduce a new product/service.

2. Every Day is a Fresh Start
Just because yesterday didn’t go so well, doesn’t mean today won’t be brilliant. Children naturally grasp this concept, and seem to start everyday with a positive demeanor. Adopt this perspective and the stresses of your small business could decline massively. When it comes to small businesses, one day truly does not define the next. Having a bad day of sales, does not mean you will have a bad year. So, take advantage of every passing day!

3. Creativity Can Open New Doors
Most adults know the importance of encouraging creativity in children. Crafts, cooking, playing games: these are all creative outlets for kids. You should view your business as your creative outlet. Just like kids relish in the satisfaction of problem solving, you should do the same. Brainstorm new ideas on a regular basis to keep your business lively.

4. Be Fearless
When we were young, confidence was like our second language. As we age, however, we lose a good amount of this initial self-assurance. That said, its truly important to possess fearlessness as a small business owner. Be brave when it comes to difficult times, and keep pressing on!

5. Scars are Honorable
When children break their arm or wrist on a playground, they walk through the halls of their school as a champion! Their peers sign their cast in awe, and sometimes even become envious of this battle wound. But, as adults, we learn to hide our struggles and mistakes. As a business owner, remind yourself frequently that your struggles are not something to be ashamed of. Every time you hit a low point, its just another opportunity to say “Hey, I got back up again”.

6. How to Forgive
Children can be upset with a person, then hug them five minutes later like the incident never even happened. Even though it might take a little more focus as an adult, try to act this way towards your customers. If a customer causes you to feel annoyed or upset at one point, don’t hold it against them. The next time they visit your business, act as if the incident never even happened.

7. Love Unconditionally
Earning a child’s affection is usually a breeze, because children love unconditionally. When they’re introduced to a new person, they greet them with a smile and a positive outlook. Take a step into this direction, and treat each customer with this same love. Greet them with a smile and no judgement. Furthermore, love your small business unconditionally, nurture it with the attentiveness of a child, and only benefits can prevail.

Take a moment to reflect and appreciate your kids, or any children in your life. They bring a naive, but unexpectedly wise perspective which we can all learn a thing or two from.

In Summer, many chambers host an annual Sidewalk Sale, giving small local businesses an opportunity to gain new customers, and create buzz around their merchandise or deals. Because some customers wait all year to make purchases until this yearly sale, small businesses need to take advantage of the plentiful foot traffic in order to sell as much product as possible. Easier said than done. Does your town participate in a blowout Sidewalk Sale? If yes, keep reading for some foolproof advice on Sidewalk Sale success.

First of all, pricing is key. Low prices will attract more customers, so think about what your small business can afford to mark down. Also, make sure to buy some bright colored sticker rounds to advertise the reduced prices. Do not just write the new price, instead include the percentage saved. Customers are more likely to respond to a tag that reads “Save 85%!” than one that reads “$10”.

Here’s another idea: use incentives simply to get people to walk into your small business. Offering complimentary refreshments, or even a free small item such as a sticker or keychain, will attract countless individuals who want the most out of your chamber’s Sidewalk Sale. If you contribute positively to their Sidewalk Sale experience, they will probably return the favor.

In addition, an attractive and well-thought-out display will appeal to customers. Represent your small business’ personality, and remain true to your image. Get creative and make some signs to advertise your deals! Still target your primary customer, just like you would with an ordinary display within your business. If they like what they see during the Sidewalk Sale, they will be willing to visit your business again.

You could also play some music to make shopping fun for your customers. According to pyschologicalscience.com, background music influences buying behavior. Therefore, your small business should jump on it and play upbeat, encouraging tunes!

Do not forget to promote your Sidewalk Sale using Save Local Now. Utilize SLN’s email marketing to remind customers about the sale dates, and your business’ hours. Also, design unbeatable deals and promotions exclusive to the sidewalk sale such as Buy One Get One, or a FREE item with purchase.

None of these strategies will work, unless you stay organized. Make sure you and your staff members are punctual during the sale. At least one employee should be indoors and outdoors at all times. Choose a specific set-up and take-down time, and focus on keeping a consistent schedule if your Sidewalk Sale last more than one day. Be more efficient by using folding tables, and a tent for your outdoor display.

Now that you know these strategies, your business can make the most of your annual Sidewalk Sale. Good luck!

As a small business, it’s becoming increasingly important to be active on social media. Facebook seems like the most natural form of social media for a typical small business, but what about Instagram? This could be the best way for your business to reach the fingertips of eighteen to thirty four year olds. Along with the email marketing, content marketing and search engine optimization offered by Save Local Now, Instagram is the perfect next step to elevate your business’s image! Take a look at these Do’s and Dont’s to get started on Instagram:

Use Hashtags
Hashtags are a great tool for small businesses. Try making a specific hashtag, using clever wording, or simply your business name, which could become your signature at the end of every post. Aim to gain the attention of your followers with these short, to the point hashtags. Some brands you use or sell in your small business may even have their own brand hashtag which you can include! #brilliant
Show Off New Products
Make your new merchandise look better than ever using filters, and editing tools. It’s crucial to update your followers on what’s new in your small business. That way, they are more likely to come see you in person.
Post Special Deals and Promotions For Followers Only
This is a perfect way to gain new followers on Instagram. Post a photo with a caption mentioning that all new followers get 10% off their first purchase at your business, or $5 off if they come in that day. When you limit the deal to only followers, customers are more likely to take the time to follow you.
Update Followers on Sales and Events
Do you have an event planned for next month, or even next week? Let your followers know by updating your instagram account. In the Bio of your account, you should include the address of your business, along with any upcoming event dates.
Be Interactive
If a customer or follower leaves a comment on your photo, make sure to respond to them in a timely manner. This way, you represent the attentiveness of your business, even through social media.
Set A Location on Your Photos
Make sure to enable location on your device, then set a location on all of your photos, notifying your followers where the picture was taken. This is another way to create buzz around your small business.
Get Creative With Posts
Use filters on your Instagram photos, or edit them using apps such as Rhonna or Afterlight. These apps allow you to add words over your photos-a perfect way to advertise a sale or upcoming event! Instagram also includes Layout, which acts as a collage of photos.

Post Low-Quality or Blurry Photos
Think of all your social media accounts as a representation of your business’s image. The quality of the photos you post should reflect the quality of the products you create or sell.
Use an Overwhelming Number of Hashtags
Yes, hashtags are a great tool; but a little goes a long way. Stick to 3-5 hashtags per photo, as to not cause disinterest in your followers.
Make Your Username Too Complex
Refrain from using extra numbers or words in your instagram username. Use the name of your business as your username so followers, who are your potential customers, can avoid confusion. If the name of your business is already taken, come up with a simple, creative solution. Example: if Main Street Coffee is your business, try using MainStCoffee.
Use Boring Captions
Your captions are a way to entice your followers to come visit your business. Make sure they represent your business in the best possible way.
Forget to Attach a Link to Your Website!
Make sure you have your website and SLN webpage as links in your Instagram Bio. This makes shopping easy for followers, and draws attention to your small business.

Small business owners are vital to local communities but have an uphill battle in terms of growth. Busy schedules and limited resources can make it difficult to complete all the tasks for the day. Many owners start their business because they are passionate and skilled in a certain field; however, the other areas of business can be overwhelming. If those areas aren’t properly addresses it can lead to these common mistakes:

  1. Trying to do too much

As a small business owner, you may not have the time or the resources to complete all of the time consuming, but necessary, tasks on your own. You must learn how to properly delegate and how to allow 3rd parties to come in and take over the responsibility.

Some areas that can be delegated include the marketing, accounting, administrative support, and web presence of a business. Delegating these tasks will allow your business to run more efficiently.

  1. Not finding and focusing on your target audience

Creating your website and business plan without understanding your target audience can be detrimental to your business. Targeting too broad of an audience is also a mistake that can have a negative impact on the business (depending on the product or service the business offers). Make sure to take the time to find your target audience and cater your products or services to them.

  1. Not having an online presence

The majority of customers look online for their products and services. 90% of young adults aged 18-29 utilize social media and a third of them say the preferred method of communication with a business is social media. Social media is a vital and inexpensive way to develop an online presence, but so is have a working website.

You must create a quality landing page that creates a positive user experience and lets your audience know who you are.

Hint: Save Local Now is a great way to have an online presence, strengthening your social media marketing, email marketing, and will help create content to get higher on Google’s search.

  1. Overall budget

It is important to understand that, as a small business, you must have a plan when it comes to spending your limited resources. Make sure that you are able to pay for the fixed rent and utility costs, and stay away from flashy advertising and buying top-of-the-line assets if your business won’t be able to properly utilize them. Have a set amount that you are willing to spend on your marketing budget and stick to it!

Your personnel budget is also important when it comes to your businesses’ assets. Depending on the format of your business, your own funds can be heavily tied to your business. Being able to keep business funds separate from your personal funds is vital to staying organized and keeping your business on the right track.

  1. Not playing to your strengths

As a small business owner, there will constantly be fires to put out that can take up a large chunk of your day. The key for a new business owner is to know what fires to put out and what fires you can let burn.

For example, if your business is known for their superior customer service, then the focus should continue to be on your customer service and not issues involving something like product quality. On the other hand, if you sell a superior product over your competitors, then continuing to have a great product should outweigh the customer service. In a perfect world it would be easy to have both, but for small businesses that is not a practical goal. You can’t grow your business if you are not focusing on the strengths of your business.

You don’t have to be great, even good, at all areas of your business in the beginning, but you do need to create value for your current and potential customers, the rest will follow as your company grows.

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on shopping and retail, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that shopping focused businesses create posts and share them so consumers can see your products and engage with your offering. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Deals – Advertise your latest deals or advertise a flash sale for social media followers only
  • New Products – Let your followers know when you get a new line in the store
  • Social Media Exclusive Offers – (Get 10% off your next purchase if you like us or $5 Off if you RT #savings)
  • Establish Yourself as the “Expert” – create posts about style trends, the best antique shows or the right running shoe for different types of runners

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!