Tag Archive : SLN

Organize your email lists:

Spend time organizing your email lists. This will be the longest part of the email marketing process. Organize your email lists into audience groups by interest, category, location and more. You can create as many groups as you like to help you target important contacts: donors & volunteers, customers & prospects or patrons & vendors.

Know who you are sending to:

Take into account the email lists and tailor your messages to make your recipients pay attention and take action.

Focus on your posts:

On SLN, your emails are based on the posts you have created. Make sure the promotions, deals, and events have engaging titles (these titles will be the subject lines for your emails) and have content that people will be interested in.

Look at the stats:

In the email tab on the platform, you will be able to see the open and click-through rates for each of your emails. Take note on which types of emails do the best, and release more emails of that nature.

Improve your Search Engine Optimization with these 3 easy steps:

  1. Update your business description.
    Describe your business, your services, and even the history. As long as you are using around 250 words, search engines will be more likely to find your page and rank it higher.
  2. Add keywords-
    Include as many words as you can think of that relate to your business. Try thinking of keywords that people would used if they were looking for a business like you.
  3. Share your content.
    Share your profile, promotions, deals, or events through your social media! This will help spread the word about your posts as well as increase your SEO.

Need some ideas to get started using SLN to promote your deals and promotions? Here are some that we came up with!

  • Title: Buy Three Get One Free Tires
    Description: Buy 3 Get 1 FREE Goodyear Tire special. Get the details here… 
  • Title: Spring Cleaning Special
    Description: You’ve cleaned your house, now your car needs a spring cleaning as well! Our Spring Cleaning Special includes a BG Better Oil change, Fuel-Induction Service, Multi-point inspection and tire rotation 
  • Title: Back to College Special
    Description: Get your student back to school safely with – – 5 Qt. Standard Oil Change – Tire Rotation AND Multipoint Vehicle Inspection All For Just – $34.95 (provide College ID to claim). 
  • Title: Leasing Deal on Chevrolets
    Description: $249/month plus tax for 39 months (after all offers). $500 due at signing and 10K miles per year.

Have any other ideas? Let us know in the comments below!

Need some ideas to get started using SLN to promote your deals and promotions? Here are some that we came up with!

Free Consultation: Provide free consultations for new customers! This helps to create a strong relationship right off the bat and helps to draw customers in.

Advertise Listings: If you have any new listings available, create a post advertising the newly available homes. Also, add a link to your websites that show them more details about their dream home.

Low Mortgage and APR Rates: If you provide low mortgage and APR rates, announce it! It gives you a competitive edge over other businesses.

Open Houses: If you have any local open houses coming up, create an event that advertises the location and time so that your customers stay informed!

Have any other ideas? Let us know in the comments below!

See a sample realtor company profile here:

Need some ideas to get started using SLN to promote your deals and promotions? Here are some that we came up with!

Buy One Get One- The second one doesn’t necessarily half to be free, but more dates or large groups may come to your location if they know they can save some money!

National Croissant Day- Or coffee day, or donut day, or pizza day. Whatever your specialty is, make an entire day dedicated it to it. Provide a deal that customers look forward to the entire year!

Punch Cards- Offer a punch card at their first visit to your establishment that offers a free purchase after a set number of purchases! This creates a sense of accomplishment for your customers and may encourage them to continue coming.

Children Discounts- Offering discounts, free purchases, or children-sized meal creates a family-friendly environment!

Have any other ideas? Let us know in the comments below!

 

These links are to demo Food and Drink companies that we created!

http://your-townusa.savelocalnow.com/business/New-York-Coffee-Tea

http://your-townusa.savelocalnow.com/business/The-Coffee-Shop

http://your-townusa.savelocalnow.com/business/Holmes-Pizza-Pit

Whether you provide insurance for homes, cars, or anything else, you too have the opportunity to provide your clients with great deals and promotions. Here are some ideas to get you started on SLN (that don’t all involve discounts):

Free Consultations- This could provide as the perfect opportunity for a prospective client to learn what your company is about and what you have to offer.

Free Quotes- A free quote also is the a good opportunity to get the ball rolling and develop a relationship with your customer.

Switch Now and Save- Reward customers who choose you over your competitors. It may be just the nudge they need to choose you, or the cherry on top of your already competitive deals.

Get to Know Your Customers- Because you have no tangible item to sell, you must rely on developing relationships with your customers. It may be beneficial to include a “Meet our staff” promotion so that prospective customers can familiarize themselves with you.

This link is to a demo insurance company we created. Enjoy!

It’s a common misconception that digital marketing is easy. Throw some words on a cool graphic. Post on social media. Take out an ad here and there. Done! Yeah, If only it were that simple.

Successful digital marketing is reliant on striking a balance between instinct, elbow grease, and acute attentiveness. Not just paying attention to what you’re doing, but also paying attention to what is being said about your brand. Now, you may be wondering, “How am I supposed to know what’s being said about me?” One word: metrics. So many businesses tend to ignore the importance of their metrics, and in turn completely dismiss this vital source of information.

When it comes to digital marketing it’s important to not only understand your metrics, but to also utilize them in order to help you better market your brand. Here are some tips on how to digitally market smarter.

Overanalyzing can hurt more than it can help:

It’s easy to get swept up in the world of digital marketing. With so many factors, angles, strategies and opinions it’s hard not to nitpick. Sticking to the metrics (purchases, creation of new customers, conversions, etc.) will help guide your marketing in the right direction.

Your content doesn’t need to be perfect to be marketed perfectly:

I think we can all agree that the main purpose of your content is to inform, engage, and educate. However, many businesses are so invested on the creation of this content that they forget half the battle is distributing it. It doesn’t matter how flashy your content is; if it doesn’t reach, relate, or connect to your audience it’s irrelevant. Taking the time to determine the best channels and strategies for content distribution will lead to digital marketing success.

Quality over quantity:

One of the biggest mistakes a business can make is trying to increase their breadth while completely disregarding their depth. The desire to be everywhere makes sense, but focusing on the basics and building a strong foundation is key when your goal is long-term success. 

Experience is key:

Just because someone understands how to use #hashtags doesn’t mean they’re cut out to be your marketing director. You need someone who understands the countless marketing channels, and knows what should go where. On top of that, it is essential that they know what kind of metrics to look for and how to use that data to expand your brand. 

Measure, measure, measure:

Marketing 101: the goal of marketing is to create customers, and inevitably keep them. If you aren’t actively analyzing things like customer satisfaction and lead generation, you’re failing. By not basing your strategies off of solid facts and figures, you’re wasting your time. Remember: marketing without data is like driving with your eyes closed.

Grow:

Marketing is an ever-changing field, and digital marketing is no exception. What was successful a week ago may be old news today. Staying ahead of the game and knowing when its time to change it up is fundamental. A great marketer is thinking about next week while everyone else is still thinking about today.

Struggling to come up with campaign ideas for your medical business? Not sure what to promote? Look no further! Here are a couple of ideas we’ve put together to help you out:

  1. Learn More About our Services – by using the platform to promote your various programs and services, you’re giving the consumer an easy way of familiarizing themselves with your business.
  1. Questions About Healthcare? We’ve Got You Covered – Everyone appreciates talking to a real person when it comes to their health and wellness. Promote your customer service department in order to show your community you’re there for them whenever they need you. 
  1. How to Protect Yourself this Flu Season – Using SLN to promote interesting articles, recent findings, and informative materials is a great way to keep your content fresh while also keeping the community informed.
  1. Meet the Physicians- Highlighting your staff is just one of the many ways you can give your business a more personal feel. Creating relationships with members of the community is essential when it comes to keeping clients happy as well as gaining new ones. 
  1. Apply for Jobs Online- Don’t forget that SLN is a great way to post job listings! This is just another way you can use SLN to reach your community while also benefitting your business.

We totally get it, not every business is equipped to offer price reductions, percentages off, buy-one-get-one, or as we like to call them, “deals.” That doesn’t mean SLN isn’t for you! With the SLN platform you can create endless promotional content. If you aren’t sure what to offer, check out some of these ideas to get you started:

Free Consultation- This is a great option for businesses that want to get people in the door but don’t necessarily have the option of offering discounts.

Free Quote- Similarly to free consultations, this promotion gets the ball rolling with the client.

Learn More About Personal Loans and Lines of Credit- Use the platform to highlight details about the different programs and services you offer. This will insure you always have relevant content on your profile while also letting consumers learn more about your company.

Online Banking now Available on an App- Create campaigns that feature different products or services that are unique to your business. Not only will this help differentiate you from other businesses, it will also guarantee you always have fresh content for your consumers.

Speak to a Professional- When in doubt, offer up your expertise! Consumers like knowing that they can talk to a real person when they need help. By letting clients know they can speak to a professional at any time, you’re helping to create a more personal relationship.