Tag Archive : shopping

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on shopping and retail, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that shopping focused businesses create posts and share them so consumers can see your products and engage with your offering. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Deals – Advertise your latest deals or advertise a flash sale for social media followers only
  • New Products – Let your followers know when you get a new line in the store
  • Social Media Exclusive Offers – (Get 10% off your next purchase if you like us or $5 Off if you RT #savings)
  • Establish Yourself as the “Expert” – create posts about style trends, the best antique shows or the right running shoe for different types of runners

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Promotion and Deal Ideas for Shopping

Need some ideas to get started using SLN to promote your deals and promotions? Here are some that we came up with!

Birthday Deals- Offer discounts or deals for your loyal customer’s birthdays! It shows them you care and gives them a birthday gift–from you!

Holiday Deals- The time of the year where everyone is buying gifts for their loved ones. If you offer deals, your customers can save money and be able to get more for their friends and family.

New Products- Provide promotions for any new items or brands, let your customers know by advertising it! They then know where it is available. If it is a well-known brand, try promoting before hand so that your customers get excited.

Sidewalk Sales- Or end of the season sales, or anything else-let your customers know! If you advertise it before hand, your customers will get excited and plan a visit to your store!

Have any other ideas? Let us know in the comments below!

Check out these example businesses for inspiration:

http://your-townusa.savelocalnow.com/business/Zach-s-Sporting-Goods

http://your-townusa.savelocalnow.com/business/Puck-Hardware

http://your-townusa.savelocalnow.com/business/The-Thrift-Store

Holiday gifts hold more meaning and value when you shop local and support small businesses. Every dollar you spend at a local spot filters back into the community by creating jobs, boosting the area’s economy and supporting the region’s talent.

Where we spend our money matters to the community, and there are so many ways to buy local. Grab a coffee at the independent café. Stop for a sandwich at the corner deli. Peruse local boutiques for something to wear to a holiday party. Find interesting gifts at shops run by people who live in the community. Dine out at a neighborhood restaurant.

Small businesses are a thriving, growing sector in our economy. They improve our neighborhoods and change our lives for the better. Here are seven reasons to shop local this holiday season.

Feed the local economy. When you shop local, the dollars spent at small businesses filter directly back into the community. The food, drinks, supplies, clothing, gifts and more you buy are taxed—and that tax income is confined to the area. Tax dollars support improvements in infrastructure, schools, parks, safety and more. So that gift you buy at your local shop is one powerful way to make important positive changes in your neighborhood. And every dollar counts.

Support our ‘makers.’ Entrepreneurs have a dream, and you’re supporting it by shopping at their places of business. The creative seamstress who opened a clothing shop—the home baker who went out on a limb and started a patisserie: These brave, hard-working individuals are making their dreams reality. Let’s patronize their businesses so they can thrive. Shop local, support our makers and their dreams. (After all, they’re supporting our communities.)

Find unique gifts for hard-to-shop-for relatives. You never know what to buy for your uncle. Your sister’s closet is already full of clothes you see at typical retailers. Let’s face it, some relatives are very difficult to shop for. Small businesses offer items you won’t find in the Big Boxes or run-of-the-mill national retailers. Some shops feature hand-crafted items or one-of-a-kinds. Isn’t it fun when you find a special gift that elicits an enthusiastic “Where did you get that?!” Explore area shops and wrap up something different this year.

Local shops create local jobs. Local businesses hire area talent. They need staff to keep their doors open. They need workers with an array of skills. Small business owners hire people from our own neighborhoods, people like us. When we keep local shops in business, we secure local jobs, which means improving the regional economy and boosting the community’s tax base. The goodness goes round and round.

Boost real estate values. You know that abandoned storefront? Remember that tired, old building? When local shops take up residence in our neighborhoods, they not only improve infrastructure by creating unique, interesting places to visit—they attract the visitors. More people shop, spend, enjoy and return for more fun. Everyone in the community benefits when local shops are successful.

Support local causes. Small businesses are tireless community champions. They sponsor our Little League teams and support school fundraisers. They volunteer time and talent to community causes. They pay taxes that improve the schools and local services. Our small businesses are true friends and thoughtful citizens, and they’re constantly giving back to our cities. By patronizing their shops, we help them continue to thrive so they can continue being good stewards.

Get to know the locals. Shopping is more personal when you get to know the owner. By frequenting local businesses, we build relationships with interesting people who are serving our communities by providing places to eat, drink, dine, shop and buy goods of all kinds.

 

Original article here.

The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business.

Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist to make sure your online business is ready for the fast-approaching holiday season.

REMEMBER: Save Local Now is a completely free member benefit. Included in your digital platform: content publishing, email marketing, search engine optimization, and social media sharing.

1. Analyze previous holiday-season data.

This is something so simple, yet many businesses completely ignore the gold mine of data they have available to them. Where did the majority of your holiday traffic that lead to conversions come from last year? Was it email marketing, social media, paid search or organic traffic?

2. Build out holiday-specific landing pages.

You will want to have several landing pages to split test, so rather than scrambling to get them done at the last minute, build them out now. This allows you to start your holiday marketing with a large group to pull data from.

The sooner you are able to clip the poorly performing pages and identify your highest converting landing pages, the sooner you can push the majority of your traffic to the best performing landing pages. You want to make sure you have identified your best performers before the peak of holiday season.

3. Set up your holiday email-marketing campaigns.

There is a good chance that your holiday email offers and funnels will be slightly different than your traditional email campaigns. For example, your traditional conversion funnel might reach the consumer every 10 days with an offer, but during the holiday season you will want to be a little more aggressive. Consumers are in the buying mood — if you wait too long you might lose those potential customers to a competitor that reached them sooner.

4. Ensure your website is mobile-friendly.

It’s been said a million times — you need a mobile-friendly website. While running your site through Google’s mobile-friendly test is a good start, you need to also test your user experience with real visitors.

Ask friends, family, employees and complete strangers to access your website via their mobile devices and have them navigate your pages, access your offers, submit your forms and attempt to contact your business. You need honest feedback — if something sucks they need to tell you. Holiday visitors are in the buying mindset, so you need to make sure they don’t get frustrated or annoyed while on your website.

5. Map out your holiday content marketing.

It’s never too early to start planning your holiday content. Start chipping away at it now and you can have all of your blog posts scheduled ahead of time.

You will also want to consider increasing your posting frequency during the holiday season. This should be something that you start discussing early with whomever is handling your SEO. You will often want to create your content around holiday specific keywords.

6. Schedule your holiday season social-media posts.

If you aren’t using an automated social-media tool, now is the time to look into it. I use Hootsuite — it costs me less than $120 a year and allows me to schedule posts far in advance. You never want to automate all social media, but it’s nice to know that you always have posts scheduled that can spark interaction and drive website traffic.

Holiday-specific images, hashtags and messages are key — your approach will be a bit different during the holiday season. During peak holiday season, don’t be afraid to throw some direct offers out there — people will be searching for deals and using the correct hashtags and keywords can help attract purchase-ready consumers.

Original Article: http://entm.ag/1NB1ifs

This is a great article for Valentines day. Thank you Imran Anwar for reading our minds!

8 Just in Time Valentine’s Day Publicity Ideas for Small Business

by Imran Anwar

Valentine’s Day is just around the corner and you may be thinking of ways to squeeze out some extra sales. You can use the world’s 2nd popular gift-giving festival to gain publicity mileage and sell more stuff. Here are a few last minutes Valentine’s Day publicity ideas to help you out:

1. Play on Red: Design a red and white theme for your outlet or website. Think of creative ways to relate red color to your business. You can discount all red items till Feb 14 or keep a surprise discount for walk in customers who are carrying or wearing red things (cellphone, handbag, shoes etc).

2. Do Target Marketing: Plan different shopping packages for ‘him’ and ‘her’. If you are selling cosmetics, this may be your time to target males and give them incentives for buying gifts for their girlfriends or wives.

3. Play on Love: Don’t keep your Valentine’s Day publicity limited to sexual love. Include love for nature, animals, parents, friends and kids when you are storming for your ideas. Plan a special ‘We Love You’ sale.

4. Do Co-promotion: Alright, so your business has nothing to do with Valentine’s Day? Find a business that has and run a co-promotion. If you are selling auto parts, include a cake or flowers or discount voucher from your partnering retailer.

5. Offer Couple Discounts: If a loving couple buys gifts for him and her together, offer them some discount or incentive. Offer complimentary glasses of Champaign to couples who have dinner at your restaurant or plan discounts if someone buys ladies and gents gifts together.

6. Hold a Photo Contest: Ask couples to upload their photos and share them with you. Announce a prize for the winning couple. Add the best images to a special Valentine’s Day board on your Pinterest account. Tip: Hold a Vine video contest.

7. Reward a Story: Ask people to write real life stories about love and announce a reward for the winning story. Publish the top stories on your website and share them on you social media.

8. Offer Something Different: Many people are tired of receiving chocolates, hearts and teddy bears as Valentine’s Day gifts. Think of something new. How about bungee jumping for daring couples or a gaming competition for geek couples?

The money you lose by offering a small discount or surprise gift travels a long way in the form of word-of-mouth publicity. Storm some ideas and come up with something really interesting. Communicate your offer on social media, your website and your outlet. Write down a press release about your plans and send it to a few journalists.

 

View article here

The madness of Black Friday may be over but there are still many consumers running around getting last minute Christmas gifts. Here are some tips to help spread holiday cheer and get more shoppers this year.

1. Decorate the store and show how festive you are!

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2. Put together a holiday gift baskets for shoppers to buy

https://i.chzbgr.com/maxW500/6913371904/h0DA564A7/

3. Crank up that Christmas music and get people in the holiday spirit!

4. Offer gift wrapping with purchase

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5. Offer small stocking stuffer items
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6. Decorate your businesses Christmas tree
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7. Plan a fun holiday Event and upload it on $LN
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8. Don’t forget to smile!
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9. Post a Christmas Deal on $LN to get them excited!
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10. And of course, wish all your amazing loyal customers a Merry Christmas!
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1. Shopping local creates jobs.

Most local stores hire within the community. Making them successful allows them to hire more people, which creates more jobs, and therefore more money spent locally!

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2. Shopping local saves you money.

It might appear cheaper in big box stores or online but every little bit counts…including gas and shipping. When you shop at the store that you can walk to you won’t have to pay for any of that! Who doesn’t want to save on gas?!

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3. Local, independent shops do more to give back to the community.

Most local businesses do a lot to support our communities through local charities, schools, and community events. Doing good feels great!


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4. Better customer service.

Studies have shown us time and time again that people receive better customer service when they shop locally.

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5. Avoiding Walmart.

Do we have to say more?

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6. Shopping local keeps services in business.

Local shops go hand in hand with the local services such as the tailor, hairdresser and banker. If there are no shops then there are no services…which means you’d have to cut your own hair.

 

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7. Keep dollars Local

Fact: Locally owned businesses put a greater revenue share back into the local economy compared to chain stores.

 

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8. Support entrepreneurship

Entrepreneurship is what fuels America’s economy. Be patriotic! Support innovation and prosperity!

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9. Help the environment.

Not only are you helping your wallet by not spending money on transportation; you’re also helping the environment. Shopping local means less sprawl, congestion, habitat loss, and pollution.

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10. Local shops offer more unique products.

Shopping locally provides you with the opportunity to discover something different. You’re not likely to find the same thing at a local store as you would at the mall. Find something unique like a vintage prom dress or maybe even a unicorn!

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Don’t forget: Small business Saturday is November 30th. Get out and buy local! Use the Save Local Now app to find all the great deals and holiday events your local stores have to offer!

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The holiday season is among us! I know, hard to believe right? So, how are you going to get crowds to deck the halls at your business this year? Don’t worry if you don’t have an answer to that just yet, we’ve got a few tips to help you out!

Host an Event

Hosting events is a great way to promote yourself and get people going through the door. Think about it, are you more likely to go to a mall with smelly food courts and pretentious stores or, go to that really cute store around the corner that’s hosting an event that gives you free cupcakes with purchase? I vote cupcake. If your feeling really creative, get that local cupcake store to work with you. Cross promotion is the best way to get the local community involved and it’s a win win for both of you! Be creative and festive also by hanging up decorations and playing seasonal music to get people in the holiday spirit. You can also take to social media. Hold Facebook competitions where winners receive prizes that encourage them to come to the store. You’ll not only build your following, but you’ll also get more shoppers in your store.

Sell Small

Everyone’s looking for a great way to save. Selling products that make good gifts makes everyone happy. Put together a small gift package like roll on perfumes, travel sized hair products, lotions, and packets of tea and voila you’ve got a great product you’re customers will love and appreciate. These items can be marketed as great stocking stuffer too! It’s also a great way to get shoppers to sample your products as well, which will encourage them to come back again and again which brings us to our final tip…

Encourage Loyal Customers

Everyone wants to feel like they matter, and you should be treating your loyal customers like VIP. These loyalty programs can be super effective during the holiday season. It can be as simple as sending them a holiday card or giving them a free ornament with purchase. These little things mean a lot to the customer and makes them feel like they get something special when they shop with you. Your employees also deserve a little appreciation. Host a Christmas party or have an employee appreciation night and allow them to bring their friends. Show them how grateful you are for their hard work and maybe they’ll be encouraged to work even harder.

Of course we’ll always be here to provide more ideas but these quick tips should help get you started! What are you waiting for? GO!