Tag Archive : self promotion

One thing that we are extremely proud of at Save Local Now is the fact that we create this great tool for businesses and chambers to drive local economic growth but we leave it up to you to use it successfully. We truly believe in the power of a grassroots movement and we know how much more successful small businesses can be with marketing because they are ready and willing to do what it takes. So you’re already on Save Local Now and you’re creating the deals and events for your customers. How do you ensure that they find you? You have to encourage people to download the app!  Of course you can put up the $LN window flyers up but you can even take it a little farther. Here are some really great ideas:

Community Events Every community play, concert, picnic, or town hall meeting. What better way to announce $LN at a gathering of all the town residents!
Public Libraries-Here’s a place people frequent every day! Aside from posting something in the window you could include a half sheet flyer with the QR code in every bag or in the folds of the books at checkout!
Grade Schools– Parents are always looking for ways to save money. Again, more than just posting flyers around the hallways you could send a flyer home with the kids informing their parents how they can be saving at everything from groceries, to school supplies and how they can patronize your members businesses.
YMCA’s and Recreation centers– This is another great place that is busy year round. People who frequent these sites are typically all about helping out community organizations to grow.
Colleges and Universities– Imagine a whole market of tech savvy people making a new home in a town they’ve never lived in! Even if they are local, college students are the biggest market of consumers on the planet. It is their entire way of life! And guess what? Due to the average budget of a student, they are CONSTANTLY looking for ways to save money! If that doesn’t scream opportunity, I don’t know what does! Save Local Now should be posted in the common areas and at the sports arenas. What if $LN was included in the orientation process?! This will be a massive boost to all the businesses in town. I guarantee it!
Community shared space– such as parks or town squares. The more you place the logo and QR code in front of people, the more people will be reminded to frequent their app.

Bottom Line-The more people frequent the app or site, the more options they have to save locally instead of spending money elsewhere. For every dollar spent in the local economy 73% stays in the local economy to grow things like community events, public libraries, schools, and community organizations! It’s a wonderful cycle of growth and we really believe that with our help you have the power to be a part of it!

If you have read any of the blogs where I mention using keywords to describe your business, or promoting your business through social media, chances are you’ve heard me mention SEO. Whether you’ve heard of SEO or not, it can be a tricky thing to comprehend. So let’s go through it.

What is SEO?

SEO stands for Search Engine Optimization and refers to how high up your webpage shows up in search engines when people use them to search for your product. So if you sell shoes in Racine, Wisconsin and someone does a search for “shoes, Racine” in Google, Yahoo, Bing or any of the others and your page is the first to come up, you have good SEO.

How can you change your SEO?

This is a tricky question as each search engine has its own “algorithm” to determine which websites appear higher in results. Some of the things they are looking for include:

  • Words
  • Titles
  • Number of Links
  • Words in Links
  • Reputation

Well, I have some really great news for you:

Save Local Now has an entire team dedicated to improving your SEO!

The way it works is we take your “Keywords” category in your business profile on $LN and use SEO best practices to make sure those keywords link up with your business! This means people will be able to find your business easier, faster, and most important, before they find others. Just another way we try to make your business BOOM!

There are also ways you can create better SEO practices for yourself so take a look at this Periodic Table of SEO Factors from the experts at the website Search Engine Land and try to follow these simple guidelines when creating any content on the web:

Content: Whether describing your deal on $LN or editing your company’s website, try to use keywords people might search for when looking for your business, as well as having fresh, and engaging content. Websites that are outdated move down on the Search Engines list.

Headlines: There should be headlines or highlighted keywords on your webpage. This does not mean you should put a word in bold every time you want people to find you through it as this is considered a violation, not to mention looks terrible. There are ways to lay out the content on your page in a simple and well organized manner that will let browsers know exactly what your business is about.

Sharing: The more people are sharing your Deals, Events, or business name through social media and other sites the better your website’s SEO. We create the option to share every Deal and Event through $LN so that people can in turn share them with their friends!

One of the most daunting tasks of any business owner can be telling people what you quickly while still setting yourself apart. Unless you’re a huge company with people to do this kind of stuff for you, or you’ve been doing it for years, or maybe you’re a company of poets, the task of talking about what you do is never easy. Yet, it is necessary to get it right in places like on your website, or on marketing materials, or even in conversation. The description of your business could be the make or break of whether a person decides to check you out.

First thing you should do is write down everything you want to say on a piece of paper. I mean everything. Go ahead, now’s your chance, write a whole page if you want to. Make sure you get everything in there. Doesn’t it feel great to unload all that? Now comes the hard part.

We’ve all heard of the elevator pitch concept in which you should be able to pitch your company’s concept and qualifications in the time it takes to ride in an elevator? Let’s try for 4 sentences. Yes, four sentences. Just try it and you can always go over by a sentence or two if you HAVE to. Here’s a few things to keep in mind:

  • Be Honest- if you are small, say that you are small, if you are deliberately slow, say that. Whatever it is, you obviously chose to do business a certain way for a reason and by putting it out there, you will find the right customers for you. Someone is looking for that quality which you have so tell them about it.
  • What do you do for whom and how? This is the real definition of your business. You can play it up with descriptive words in the other sentences, but one of these sentences needs to say just what it is you do. Your company does A for B by doing C.
  • Differentiate yourself. What makes you different from your competitors?  Use keywords to make yourself stand apart. There is something you do differently and you should play to that point.
  • Use a personal tone of voice and speak directly to your customers. It’s important to sound professional but it’s more important to relate to the every day client. Using a bit of humor or speaking in first person can go a long way to draw customers to your company’s personality.
  • Use keywords and be descriptive. Always use words you think people might use in search engines to find your business but you can also be descriptive. Words like distinguished, substantial, and flourishing can sound a lot better than new, small, and great. So get out the old thesaurus and be creative!

The reason I say to stick with 4 sentences is because usually people stop reading after 4 sentences, or keep reading but stop retaining information because they are still processing what they just read. You also don’t want to be too brief as you want to make sure you get the point across that you really care about what you do. So take your original description and just start cutting back using the guidelines above. Be patient and take your time…go ahead…I can wait…

So how did you do? If you really get stuck my last piece of advice is to take a step back from it, ask someone who is familiar with the business and see what they have to say about it maybe even your best customer. After all, it’s their opinion that makes the difference.