Tag Archive : Search engine optimization

Once you verify your business with us, its essential to utilize each feature of our platform to maximize Search Engine Optimization, or SEO. One part of our business profile page are the embedded keywords which we allow you to select.

I asked my colleague Lizzie Bove to help explain the significance of these keywords: “They’re important because that’s an area where search engines look to figure out what your webpage is all about. So our keywords are embedded into the coding of our webpages. Then whenever someone searches on Google or Yahoo, the given search engine will recognize those key words and content from your SLN webpage,” said Bove. So basically, the keywords are simply metadata which helps give Google an idea of what your page is, very quickly.

Make sure you add a variety of descriptive words into your keyword section. Think about what your consumers may be searching into Google or Yahoo in order to find a business like yours. Do you own a gift shop? You might consider entering broad keywords such as “Gifts”, “Ohio”, “Presents”, and “Souvenirs”. After you tackle the more general terms, it’s easy to distinguish more specific keywords that also describe what your business has to offer. Some examples for a gift shop would be “Cleveland”, “Candles”, “Jewelry”, and “Sterling Silver”.

Using our platform provides flexibility in regards to keywords. We recommend entering at least twenty keywords to begin, but you are able to enter as many as you’d like. Good luck!

Save Local Now was built by a Chamber exec specifically for Chamber members (especially small to medium sized businesses). Many of us are confused by digital and social media marketing. Without spending a fortune, how are we supposed to compete with larger companies with a much larger marketing budget? Email marketing costs money. Search engine optimization costs money. Social media management costs money.

While these components of digital marketing cost money, they are also essential for survival in the online market place.

That’s why Chambers of Commerce choose to partner with Save Local Now; to bring FREE digital marketing tools to their Chamber members.

With Save Local Now every member has access to their very own digital marketing platform. This platform lets members publish business promotions like: “BOGO for First Time Customers!” – “We’re open late on Wednesday’s” or “Check out our new product now sold in store!”

The SLN platform allows members to 1-click share those business promotions to their own social media pages, including Facebook, Twitter and Google+.

With the SLN digital platform members are also able to share those business promotions through SLN’s free email marketing. SLN reminds us that SOCIAL MEDIA IS TO REACH MORE CUSTOMERS, EMAIL MARKETING IS TO GENERATE REVENUE.

Lastly, SLN provides FREE search engine optimization to each and every member’s profile. SLN will help place your members higher and higher on search engines like Google, Yahoo and Bing, allowing local consumers to find their products and services more quickly and efficiently.

Note for members: Regardless of if you have a small business or big business, there is benefit here. Online marketing for your business that you can do quickly, easily and completely free of charge.

Keywords are key (pun intended) to growing your business online. Why? Because keywords are what your consumers type in when searching for products, services and businesses on search engines and across the web, something that most Americans do over 15 billion times a month. Keywords are one of the most important aspects of your online presence.

Not only is it important to your SEO (Search Engine Optimization) but your marketing campaign as well. The words you choose are the words that you associate with your brand. It’s important to choose the right associations and keep them consistent.

SEO services are expensive, but, lucky you, Save Local Now offers it FOR FREE! When you update your business profile, you can enter your keywords and add as many as you want to help build your SEO. The real question is, how do you know what keywords are best for you? Let’s go through a few things to consider:

Consider the basics, Now go beyond.

If your a pet store, words like pet, dog, cat, food, might be some options you consider, and go ahead and use those, but be more specific as well. Use brand names or less obvious keywords like “pet collars”. You might even consider asking your customers or vendors what words they would use to describe your business.

Review Your Popular Products

Take an inventory and find your most popular products. What are you known for? What makes your business unique? Use those products or services in your keyword list.

Check Your Stats

Review your statistics page. What deals or events got the most views? What email marketing campaigns have the highest open rates? Look for anything that stands out in those deal titles and include them in your keywords.

Keep it Fresh

Though you may only edit your business profile once, don’t hesitate to go back and revamp it every six months or so. You may find some new keywords your haven’t thought of in a while that you might want to add. Or you may want to describe your business in a different way.

Save Local Now has all the SEO you need all in one place. We’ve had success in making several businesses ranked in the #1 and #2 slots on search engines. Take advantage of the free exposure and spend some time on your keywords. It will bring you more business and give your a greater online presence.