Tag Archive : save money

Keri Senderak, Director of Marketing and Communications at Save Local Now, was interviewed on the importance of supporting local. See her full interview  here.

Why is buying local so important to businesses and the economy as a whole?

At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store instead of these “big box” corporations, consumers can rest assured knowing that they’re doing their part at keeping their communities unique and thriving.

How does buying local save money?

Buying local saves people money in several ways. These small businesses are close to home, meaning that many people don’t need to travel far to get to them. Products (like fruit and produce) are made or grown at local locations, so they don’t have to travel far to get where they’re going. This means that, in many cases, there is no middle man. This translates to lower prices for the business owner and, of course, the consumer.

What are the current trends you’re seeing in local communities?

Saving money by buying local. I’ve noticed that many chambers of commerce (more specifically those that have partnered with Save Local Now) are encouraging “buy local” initiatives. Now more than ever chambers and their small businesses recognize that when consumers buy local, they are also assisting in the creation and retention of jobs.

Where do you see local businesses in the next few years? Few decades?

I only see communities and their local businesses growing stronger. Many of us concern ourselves with “what’s trending.” These “buy local” promotions are most definitely trending, but I also believe they’re here to stay. People genuinely care about their communities; they want a booming downtown area, safe streets to walk on, job opportunities and friendly atmospheres. Honestly though, who doesn’t? I don’t see small business going anywhere any time soon.

You partner closely with chambers of commerce. What are some things you do together?

We partner exclusively with chambers of commerce to help their member businesses. We discovered that many of these small business owners didn’t have the tools they need to ensure a successful business. We void that gap by partnering with the chamber. The chamber pays for SLN services, and their members get SLN as an added benefit for being a member of the chamber. Currently, Save Local Now is in 27 states, and more than 80,000 member businesses have received SLN as a NO-COST member benefit. Here at Save Local Now, we are all about the small business owner, and will do whatever we can to guarantee the success of that business, the community they’re in, and the chamber of commerce that supports them.

You can follow Keri and Save Local Now on Facebook and Twitter.

1. Shopping local creates jobs.

Most local stores hire within the community. Making them successful allows them to hire more people, which creates more jobs, and therefore more money spent locally!

Inline image 1

2. Shopping local saves you money.

It might appear cheaper in big box stores or online but every little bit counts…including gas and shipping. When you shop at the store that you can walk to you won’t have to pay for any of that! Who doesn’t want to save on gas?!

Inline image 2

3. Local, independent shops do more to give back to the community.

Most local businesses do a lot to support our communities through local charities, schools, and community events. Doing good feels great!


Inline image 3

4. Better customer service.

Studies have shown us time and time again that people receive better customer service when they shop locally.

http://media.tumblr.com/tumblr_lnvg4rrg1I1qzld4b.gif

5. Avoiding Walmart.

Do we have to say more?

Inline image 5

6. Shopping local keeps services in business.

Local shops go hand in hand with the local services such as the tailor, hairdresser and banker. If there are no shops then there are no services…which means you’d have to cut your own hair.

 

Inline image 6

7. Keep dollars Local

Fact: Locally owned businesses put a greater revenue share back into the local economy compared to chain stores.

 

Inline image 7


8. Support entrepreneurship

Entrepreneurship is what fuels America’s economy. Be patriotic! Support innovation and prosperity!

Inline image 8

9. Help the environment.

Not only are you helping your wallet by not spending money on transportation; you’re also helping the environment. Shopping local means less sprawl, congestion, habitat loss, and pollution.

Inline image 9

10. Local shops offer more unique products.

Shopping locally provides you with the opportunity to discover something different. You’re not likely to find the same thing at a local store as you would at the mall. Find something unique like a vintage prom dress or maybe even a unicorn!

Inline image 10

Don’t forget: Small business Saturday is November 30th. Get out and buy local! Use the Save Local Now app to find all the great deals and holiday events your local stores have to offer!

Here are 3, simple, kick-butt tips that will help grow your business, bring in more customers, and make YOU money. Be sure to log into your $LN account and put these great tips to use!

  1. Download the app: You’re business is already on it, so download the app (iPhone or Android) and see what the buzz is all about!
  2. Choose a $LN Ninja: Choose someone to be in charge of posting deals and events! You don’t need to hire anyone, either you or one of your current employees can be in charge of keeping your business on $LN current.  Click Here to view the $LN ninja plan of attack. Hay-ya!
  3. Educate & Engage your employees: Save Local Now will bring customers to your door, so it’s important that your employees understand how $LN works, and even more important you get them excited about it.  Make sure every employee has the $LN app downloaded on their smart phones and that they use it! Not only will they stay informed about your business, but they will also save some bucks at other chamber businesses. Be sure to ask them for feedback on deals, promotions and events. Employees are the best source of customer feedback and inspiration, so ask them what customers may want to see from you. Who knows? One lucky employee may just become your $LN ninja..

That’s it, that’s all it takes to reap some of the great benefits of $LN’s free platform. If you want even more tips, tricks, and help. Check back with us here at the blog for business articles and $LN advice on how to best market yourself locally!