Tag Archive : save local now

Once you verify your business with us, its essential to utilize each feature of our platform to maximize Search Engine Optimization, or SEO. One part of our business profile page are the embedded keywords which we allow you to select.

I asked my colleague Lizzie Bove to help explain the significance of these keywords: “They’re important because that’s an area where search engines look to figure out what your webpage is all about. So our keywords are embedded into the coding of our webpages. Then whenever someone searches on Google or Yahoo, the given search engine will recognize those key words and content from your SLN webpage,” said Bove. So basically, the keywords are simply metadata which helps give Google an idea of what your page is, very quickly.

Make sure you add a variety of descriptive words into your keyword section. Think about what your consumers may be searching into Google or Yahoo in order to find a business like yours. Do you own a gift shop? You might consider entering broad keywords such as “Gifts”, “Ohio”, “Presents”, and “Souvenirs”. After you tackle the more general terms, it’s easy to distinguish more specific keywords that also describe what your business has to offer. Some examples for a gift shop would be “Cleveland”, “Candles”, “Jewelry”, and “Sterling Silver”.

Using our platform provides flexibility in regards to keywords. We recommend entering at least twenty keywords to begin, but you are able to enter as many as you’d like. Good luck!

Organize your email lists:

Spend time organizing your email lists. This will be the longest part of the email marketing process. Organize your email lists into audience groups by interest, category, location and more. You can create as many groups as you like to help you target important contacts: donors & volunteers, customers & prospects or patrons & vendors.

Know who you are sending to:

Take into account the email lists and tailor your messages to make your recipients pay attention and take action.

Focus on your posts:

On SLN, your emails are based on the posts you have created. Make sure the promotions, deals, and events have engaging titles (these titles will be the subject lines for your emails) and have content that people will be interested in.

Look at the stats:

In the email tab on the platform, you will be able to see the open and click-through rates for each of your emails. Take note on which types of emails do the best, and release more emails of that nature.

Improve your Search Engine Optimization with these 3 easy steps:

  1. Update your business description.
    Describe your business, your services, and even the history. As long as you are using around 250 words, search engines will be more likely to find your page and rank it higher.
  2. Add keywords-
    Include as many words as you can think of that relate to your business. Try thinking of keywords that people would used if they were looking for a business like you.
  3. Share your content.
    Share your profile, promotions, deals, or events through your social media! This will help spread the word about your posts as well as increase your SEO.

At the most basic level, buying local ensures that more money stays in our community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. The Chamber of Commerce encourages all residents to shop small and support our locally owned businesses! Shopping locally provides you with the opportunity to discover something different; it’s unlikely that you’ll find the same thing at a local store as you would the mall. Save Local Now, the Chamber’s “Buy Local” program, highlights and promotes Chamber members and the deals and promotions they create. Locals and tourists alike can download the FREE Save Local Now app to access deals, events and accurate business information. Saving money and buying local has never been easier!

Save Local Now was built by a Chamber exec specifically for Chamber members (especially small to medium sized businesses). Many of us are confused by digital and social media marketing. Without spending a fortune, how are we supposed to compete with larger companies with a much larger marketing budget? Email marketing costs money. Search engine optimization costs money. Social media management costs money.

While these components of digital marketing cost money, they are also essential for survival in the online market place.

That’s why Chambers of Commerce choose to partner with Save Local Now; to bring FREE digital marketing tools to their Chamber members.

With Save Local Now every member has access to their very own digital marketing platform. This platform lets members publish business promotions like: “BOGO for First Time Customers!” – “We’re open late on Wednesday’s” or “Check out our new product now sold in store!”

The SLN platform allows members to 1-click share those business promotions to their own social media pages, including Facebook, Twitter and Google+.

With the SLN digital platform members are also able to share those business promotions through SLN’s free email marketing. SLN reminds us that SOCIAL MEDIA IS TO REACH MORE CUSTOMERS, EMAIL MARKETING IS TO GENERATE REVENUE.

Lastly, SLN provides FREE search engine optimization to each and every member’s profile. SLN will help place your members higher and higher on search engines like Google, Yahoo and Bing, allowing local consumers to find their products and services more quickly and efficiently.

Note for members: Regardless of if you have a small business or big business, there is benefit here. Online marketing for your business that you can do quickly, easily and completely free of charge.

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds.

To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. When small businesses communicate with their customers by providing information instead of offering a sales pitch, the consumer will listen. The message and the brand is no longer an interruption, but a valued information provider.

There’s a name for this tricky tactic — it’s called content marketing. Content marketing means consistently creating and distributing information that is valuable and relevant to those people within a small business’s target audience. Ultimately, the goal is for your content to entice a consumer to do business with your company.

You might be thinking, “That’s not what I do — I’m not a writer!” But whether you sell gizmos, fix cars or build homes, content marketing for your company can help you attract and retain customers.

Here are some of the ways content marketing drives results for small businesses.

1. Boosts brand awareness.

Consistency is a key ingredient to a successful content marketing strategy. This means publishing fresh content at a regular frequency, creating many opportunities for a target market to see the company’s name. Your brand becomes familiar to them, and you’ll be top-of-mind the next time they need your services.

2. Builds an identity as a trusted expert.

If there are 10 plumbers in a town but only one provides helpful information that educates the community about plumbing maintenance, problems, options and innovations, that brand will stand out as the expert. By doing this, a brand is demonstrating its expertise, so prospective customers need not question or research its know-how. Since this small business is helping consumers without getting paid for this advice, it will also earn a reputation of being trustworthy.

3. Encourages your customer to take action.

When consumers need to spend money or make time for a service, it’s natural to procrastinate. However, once a consumer gets clear answers to his or her questions, or hears a story that he or she can relate to, that person could finally be motivated to make a purchase or schedule an appointment. Producing content that guides a consumer through the buyer’s journey (awareness, evaluation and purchase) results in more sales.

4. Sharable content brings people in the door.

Creating a steady stream of fresh information on a variety of topics opens several avenues to drive traffic to a website — through search, social media, traditional media and more — which ultimately results in phone calls, orders or foot traffic. Marketing tactics that are already in place, such as pay-per-click advertising, digital banner ads, public relations efforts, social media accounts and search engine optimization don’t work as well without content to promote.

These vehicles need something to talk about and link to. Publishing new, relevant content gives people a reason to click. Covering unique, timely and seasonal topics will interest a broader audience and encourage repeat visitors. It also boosts ranking in search results, making it more likely that potential customers will find your small business before one of your competitors.

5. Keeps your website fresh.

Most consumers today rely on the web to find information they need to make decisions. So, a website often will be a consumer’s first impression of that business. A stagnant, stale website is less interesting and less professional than one with updated content that changes regularly. Undecided consumers who are researching their options might check out a website and social media presence more than once. When they come back, seeing something new and relevant makes their visit a better experience — and shows that the brand is a professional organization.

 

Original article can be found here.

As a small business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.

Tip #1: Use social media marketing to sell your products and services

Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media engagement tactics.

Tip #2: Large networks like Twitter can improve your customer relationships

With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in.

Tip #3: Social media marketing can drastically increase your reach

Social media advertising has made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

Tip #4: A LinkedIn business page can expand your professional network

One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are.

Tip #5: Facebook Page can improve your business’s customer support

Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.

Tip #6: Use your social media presence to manage your brand’s online reputation

Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

 

Original article posted here.

As a small business owner, email marketing is 100% essential. Often times you’ll get sucked into a purchasing a program that leaves you wondering how to write HTML code. Wouldn’t it be great if there was an EASY and FREE email marketing platform? Well, thankfully, there is! Here are the top 6 reasons why your small business should be using email marketing (even if it’s not Save Local Now’s).

  1. Email Marketing is Affordable

With Save Local Now, it’s actually free. We understand small business and we know that things are tight. One thing we often cut is our marketing budget; now, you won’t need to.

  1. Email Marketing is Easy

You could get all fancy with email and make it into something complicated. With SLN, you don’t have to. Create a business promotion on your SLN platform and publish it. From there, it’s as simple as clicking on that little email icon and pushing it out to your personal distribution lists. Get creative and separate your lists; your messaging for new customers and repeat customers should be engaging and – most importantly – different.

  1. Email Marketing is Quick

With SLN, you can share a published post to your email list in a matter of minutes. Our email platform does the work for you, bringing in your image and copy so you don’t have to. We’ve also integrated Google Maps into our responsive template (just to make it THAT much easier for consumers to find you).

  1. Email Marketing Delivers Retention 

You’re focused on improving customer experience and retention. Stats prove that email marketing is still the #1 way to do this. Make sure that when you’re sending out an email, you have something purposeful to say. Educate and reward the customers who open your emails every week.

  1. Customers Want Email Marketing 

Even in today’s fast paced world, email is still the preferred communication channel for consumers. With the hundreds of thousands of emails sent out every day, what will make yours different? Be creative, engaging, and honest. If they care about your brand (your product, your service, your staff) then they will open your email. Make sure they continue to.

  1. Email Marketing and ROI

Email marketing delivers revenue. This revenue stems from sharing a message with your following and encouraging them to take action. Blindly sending emails to your distribution list won’t get you anywhere. Know your customers, watch their patterns, educate and reward them. Remember: you are a customer, as well. What email marketing messages stand out to you? What have you responded well to? Don’t be afraid to integrate what’s working for others into your marketing agenda.

Check out a list of promotions made from other SLN business members and use them for inspiration!

Food and Drink Category:

  • Call Us Ahead for Fast Pick Up
  • Saturday Afternoon Wine Tasting
  • 1/2 Price Bottle of Wine with Entree Purchase
  • Happy Hour Pricing from 4PM-7PM
  • Tuesday Daily Specials!

Activities and Shopping Categories:

  • $25 Adult Paint Class
  • Ladies Night Out
  • Texas Hold Em Night
  • Help Local Charities
  • Ride for the Red Shield (event)

Health and Fitness Category:

  • 2 Week Free Trial
  • Teen Wellness Class
  • Wise Wednesday Stress Relief Session
  • Did you know? Exercise Improves Your Skin Tone and Color
  • A 1 Hour Work Out is 4% of Your Day – No Excuses

Hair and Beauty Category:

  • Great Haircut, Great Price
  • Free Blow Out!
  • New Bubble Wand In Stock Today
  • Back To School Special for Kids
  • What Are You Using On Your Skin At Home?

Home Category:

  • $500 Down and Quick Move In for Beautiful New Home
  • Your One Stop Glass Shop
  • New Design for Frameless Shower Enclosure
  • Stop By and Tour Our Three Model Homes
  • New Paint Colors in Stock

Automotive Category:

  • $24.95 Oil Change and Tire Rotation
  • $14.95 Wiper Blade Set
  • Get To Know Our Team of Experts
  • Your 1st Call For Transportation
  • Uh Oh! Better Get Maaco!