Tag Archive : sales

In Summer, many chambers host an annual Sidewalk Sale, giving small local businesses an opportunity to gain new customers, and create buzz around their merchandise or deals. Because some customers wait all year to make purchases until this yearly sale, small businesses need to take advantage of the plentiful foot traffic in order to sell as much product as possible. Easier said than done. Does your town participate in a blowout Sidewalk Sale? If yes, keep reading for some foolproof advice on Sidewalk Sale success.

First of all, pricing is key. Low prices will attract more customers, so think about what your small business can afford to mark down. Also, make sure to buy some bright colored sticker rounds to advertise the reduced prices. Do not just write the new price, instead include the percentage saved. Customers are more likely to respond to a tag that reads “Save 85%!” than one that reads “$10”.

Here’s another idea: use incentives simply to get people to walk into your small business. Offering complimentary refreshments, or even a free small item such as a sticker or keychain, will attract countless individuals who want the most out of your chamber’s Sidewalk Sale. If you contribute positively to their Sidewalk Sale experience, they will probably return the favor.

In addition, an attractive and well-thought-out display will appeal to customers. Represent your small business’ personality, and remain true to your image. Get creative and make some signs to advertise your deals! Still target your primary customer, just like you would with an ordinary display within your business. If they like what they see during the Sidewalk Sale, they will be willing to visit your business again.

You could also play some music to make shopping fun for your customers. According to pyschologicalscience.com, background music influences buying behavior. Therefore, your small business should jump on it and play upbeat, encouraging tunes!

Do not forget to promote your Sidewalk Sale using Save Local Now. Utilize SLN’s email marketing to remind customers about the sale dates, and your business’ hours. Also, design unbeatable deals and promotions exclusive to the sidewalk sale such as Buy One Get One, or a FREE item with purchase.

None of these strategies will work, unless you stay organized. Make sure you and your staff members are punctual during the sale. At least one employee should be indoors and outdoors at all times. Choose a specific set-up and take-down time, and focus on keeping a consistent schedule if your Sidewalk Sale last more than one day. Be more efficient by using folding tables, and a tent for your outdoor display.

Now that you know these strategies, your business can make the most of your annual Sidewalk Sale. Good luck!

As you know, Save Local Now allows you to created UNLIMITED Deals for your business for FREE. What you might not have known is the importance creating those deals has on customer loyalty and how you have the opportunity to create revenue for your business. This article says it best:

“on average, according to most industry estimates, it costs nine times more money to acquire a new customer than to keep an existing one.

Each time a customer redeems a coupon, it’s an opportunity to connect with them on a personal level. Ask for their e-mail address, or encourage them to write a review of your products or services on local directory listing sites. Ask them to follow you on Twitter or join your Facebook Fan Page, and always follow-up with further promotions down the road. Make sure to deliver something of value to your customers –- don’t spam them with unwanted e-mails, but offer compelling, targeted offers that nurture an ongoing relationship.

Why not try some unique customer loyalty promotions? Try a coupon sent to only your most loyal customers, or open your shop one hour early for loyal customers, paired with coffee and croissants and a store-wide 15% off discount.”

Let Save Local Now help you achieve customer loyalty. Less than 5 minutes of your time may amount to 5 loyal customers! You have the advantage of getting ahead of the big box stores that bombard their customers with thoughtless, unpersonalized, generic emails. So, what are you waiting for? Get started on making those deals and make some new customers today!

25 Mind Blowing Email Marketing Stats

Email marketing stats

Email marketing is one of the most effective tactics for driving sales, but don’t take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message.

So hold on to your coffee mugs; we’ve got 25 awe-inspiring email marketing statistics. Check them out:

  1. 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
  2. 33% of email recipients open email based on subject line alone. (Convinceandconvert.com)
  3. Roughly half of an email list will be active – either opening or clicking on emails. (Epsilon)
  4. Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report)
  5. Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
  6. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)
  7. 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
  8. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
  9. 39% of marketers have no strategy for mobile email. (eConsultancy  2012 Email Marketing industry Census)
  10. 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)
  11. 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
  12. Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
  13. 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
  14. 1 in 2 marketers use animated gifs in their email campaigns. (Experian Email Market Study)
  15. This year, about 84% of all email traffic will be spam. (The Radicati Group)
  16. Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau)
  17. Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
  18. Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends)
  19. Email marketing spend grows 10% year over year. (Forrester 2011)
  20. 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
  21. For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
  22. 82% of consumers open emails from companies. (Litmus)
  23. 64% of decision-makers read their email via mobile devices. (TopRankBlog)
  24. There are 3.6 billion email accounts in 2013. (The Radicati Group, Email Statistics Report, 2012-2016)
  25. By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016)