Below is the Getting Started Guide to posting a deal on SLN with helpful hints from one of our Digital Marketing Consultants!
Once you log into your Save Local Now account use the green menu in the top left corner to access your Deals & Promotions. (HINT: You don’t always have to think of a deal as a discount, sometimes giving away a reward, letting people know updates about the business, or asking for more social media followers is a great way to use this section as well).
Once on that page, you will see all of your active and inactive deals along with your deal inspiration. To create a new deal, click “Create a Deal or Promotion.”
Step 1: Image & Title
To add an image, hover over the image box and click “Change.” If you want to change the image later, hover over the image and click “Delete.” We recommend using high quality images or bright colors to attract the attention of your customers. (HINT: This is not a great place to use your logo. You should put your logo in the business profile and then try to find a stock image or a great picture of one of your products for the deal. If you need help with this, reach out to us and a Digital Marketing Consultant might be able to give you a great image).
To edit any text, click into the dotted section. The first section is the title of your deal. We recommend using numbers to catch the attention of your customers. For example:
- $10 for $20 worth of____
- All services 25% OFF
- Buy 2 get 1 FREE
(HINT: The more you can discount or offer the better. Remember, we aren’t taking any portion of the proceeds and you can always remove the deal any time).
Step 2: Describe your deal
Click into the section to edit any text. Once your cursor is inside the box you will notice several editing options. You can add a little flair to your description by using italics, bullet points, etc. We recommend keeping this section short, while still letting your customers know what this deal includes and/or excludes.
(HINT: Be creative! Pair up with other businesses in town to offer package deals, encourage people to act fast or hurry to create excitement. Also, keeping it short and sweet will help to boost your SEO).
Step 3: Deal Type & Valid Dates
Select a type for your deal (you can select more than one). Then, edit the valid dates to let people know how long the deal is valid. Make sure you double check the dates when you finish.
(HINT: You are not committed to the end date, you can always re-post or take down a deal at any time. To create urgency, sometimes it’s better to have deals that look like they will end soon!).
Step 4: Custom Button
You can add a custom button to your deal. This would be a good place to link your menu, a picture of the item on promotion, a registration form, etc. If nothing else, we recommend linking your website or social media page!
(HINT: “Click Here” gets the highest % of clicks over Go and Submit (Hubspot). If there is a site where customers can directly purchase, contact, or reserve something-that would be the ideal link to use).
Step 5: Final Step
Customize your deal by adding a fun color to the border!
Publish your Deal to make it live on the app and website! You can continue to edit your deal even after it is published, or take it down any time by sliding the button to “No.” You can always re-edit and re-post a past deal.
Share your deal on social media or via email. This is one of the most important things you can do to make sure your deal is being seen.
(HINT: I repeat from above: This is the most important part! You have posted the deal! Now TELL PEOPLE about it!).