Tag Archive : promotion

August is here and students everywhere dread the feeling, but businesses are preparing for a boost in sales! In 2014 the National Retail Federation conducted a survey and found that the average family will spend about $670 each year on school apparel and supplies (grades k-12). This survey also mentioned that over 17% are planning to seek out small retailers for their back to school shopping! So here are some ideas on how you could promote your business for this back to school season

School ID Discount

Back to school shopping can be frustrating for everyone, but when your consumers see that (instead of going to Wal Mart) they can save some money at your business that takes some stress of their shoulders! To promote an idea like this, log onto your Save Local Now account and create a deal saying something like : For the first week of August anyone that brings in their student ID gets 5% or 10% off their purchase.

Sharing is Caring     

Social media is the way to go if you are promoting your Back to School supplies.

Over one-third of smartphone users that took the survey said they would be using their mobile devices to research products. Creating a mobile-friendly promotion on Save Local Now will allow you to show consumers what you have in store, and the best part is that as soon as you create your post you can share it to your facebook and twitter accounts right away!

A Personal Update

Gathering information on you customers is always important, lots of retail stores ask their customers for an email address at the register. If you have this kind of info gathered up group the members you believe would benefit from you back to school deal or promotion and make an email list. Once you have a list created you can send a marketing email through Save Local Now sharing your deal or promotion directly with your customers!

 

Stats from : http://tinyurl.com/oe4nz6h

Need some ideas to get started using SLN to promote your deals and promotions? Here are some that we came up with!

Buy One Get One- The second one doesn’t necessarily half to be free, but more dates or large groups may come to your location if they know they can save some money!

National Croissant Day- Or coffee day, or donut day, or pizza day. Whatever your specialty is, make an entire day dedicated it to it. Provide a deal that customers look forward to the entire year!

Punch Cards- Offer a punch card at their first visit to your establishment that offers a free purchase after a set number of purchases! This creates a sense of accomplishment for your customers and may encourage them to continue coming.

Children Discounts- Offering discounts, free purchases, or children-sized meal creates a family-friendly environment!

Have any other ideas? Let us know in the comments below!

 

These links are to demo Food and Drink companies that we created!

http://your-townusa.savelocalnow.com/business/New-York-Coffee-Tea

http://your-townusa.savelocalnow.com/business/The-Coffee-Shop

http://your-townusa.savelocalnow.com/business/Holmes-Pizza-Pit

Promotion and Deal Ideas for Shopping

Need some ideas to get started using SLN to promote your deals and promotions? Here are some that we came up with!

Birthday Deals- Offer discounts or deals for your loyal customer’s birthdays! It shows them you care and gives them a birthday gift–from you!

Holiday Deals- The time of the year where everyone is buying gifts for their loved ones. If you offer deals, your customers can save money and be able to get more for their friends and family.

New Products- Provide promotions for any new items or brands, let your customers know by advertising it! They then know where it is available. If it is a well-known brand, try promoting before hand so that your customers get excited.

Sidewalk Sales- Or end of the season sales, or anything else-let your customers know! If you advertise it before hand, your customers will get excited and plan a visit to your store!

Have any other ideas? Let us know in the comments below!

Check out these example businesses for inspiration:

http://your-townusa.savelocalnow.com/business/Zach-s-Sporting-Goods

http://your-townusa.savelocalnow.com/business/Puck-Hardware

http://your-townusa.savelocalnow.com/business/The-Thrift-Store

Whether you provide insurance for homes, cars, or anything else, you too have the opportunity to provide your clients with great deals and promotions. Here are some ideas to get you started on SLN (that don’t all involve discounts):

Free Consultations- This could provide as the perfect opportunity for a prospective client to learn what your company is about and what you have to offer.

Free Quotes- A free quote also is the a good opportunity to get the ball rolling and develop a relationship with your customer.

Switch Now and Save- Reward customers who choose you over your competitors. It may be just the nudge they need to choose you, or the cherry on top of your already competitive deals.

Get to Know Your Customers- Because you have no tangible item to sell, you must rely on developing relationships with your customers. It may be beneficial to include a “Meet our staff” promotion so that prospective customers can familiarize themselves with you.

This link is to a demo insurance company we created. Enjoy!

You’ve claimed your business, and you’ve enhanced your profile. Now, it’s time to post! How often should you post? Does it always need to be a discount? Don’t stress! We’ve broken down the process to make it as fast, easy, and FUN as possible.

We recommend that you start with one to three posts per week on Save Local Now. Remember, as more and more people create posts and promotions for their business, your post is being pushed lower in the feed. The MORE you post, the MORE you’re seen. Put yourself in your consumer’s shoes; what would make you react? What do you offer that would appeal to the consumer? Here are some ideas, based on category, for SLN promotions:

  • Food and Drink:
    • Title: ½ Price Bottles of Wine!
    • Description: Monday nights only! ½ price on bottle wine selection with the purchase of one adult entrée!
  • Shopping:
    • Title: Just in Time for Mother’s Day!
    • Description: Send flowers to that special someone. Mention “Save Local Now” for $7 off!
  • Services:
    • Title: $10 Off SPRING TIME Gift Certificate
    • Description: Receive $10 off a full service groom – perfect for your favorite pooch!

Looking for non-discount related promotions? We’ve got you covered: Non-Discount Promo Ideas

Young people these days…always submerged in their smartphones, tablets and laptops for hours on end – never taking time to appreciate the world and all it has to offer. Well, not only are these young people (“Millennials”) accessing more content and learning more information than ever before, it turns out they have something to teach us about marketing and publicity. Thinking like a Millennial can actually help promote your business’ next event or outing.

Here are some tips to harness the marketing power of the Millennial:

1.)  Millennials like short and sweet messages

The reason so many younger people are flocking towards Twitter and away from Facebook is because the platform offers concise content with less clutter. Millennials know how to tweet something catchy and bold in 140 characters with smart hashtags to emphasize their message.

Use Twitter to build excitement around your next event and engage your community. Create a hashtag for the event that people will begin to recognize and repeat. Smart, short tweets with clever hashtags will intrigue your target audience and create a buzz around your event.

2.)  Millennials are anywhere and everywhere online

So why shouldn’t your business be, too?  Millennials have shown us that using one social media platform to get out a message only covers a small portion of the audience and restricts the type of content they can post.

If you have the means to do so, use different types of social media to promote your next event. Post pictures, messages, hashtags and links to Facebook, Twitter, Instagram, Pinterest, etc.  If the Ice Bucket Challenge has shown us anything, it is that video content is a great way to get attention and support.  Post a short video about your event and business to show your audience what it’s all about!

3.)   “But First, Let Me Take a Selfie.”

We all know of the obsession younger people have with taking selfies, but let’s be honest, you’ve probably taken some too.

During your event, take pictures of what’s going on and post it to social media. Even commission one of your employees to go around and take pictures of themselves or other people doing various things at the event. A live stream of activity will encourage more people to come and check it out.

The bottom line here is to be engaged in and passionate about your event. People will notice your enthusiasm if you post correctly. It will increase community engagement and heighten curiosity about your business and the event.  Be smart.  Be clever.  Be excited.  And embrace your inner Millennial!

Citation: DiRoma, CJ.  “Why You Should Think Like a Millennial to Promote Your Next Event.”  17 Aug. 2014.  <http://smallbiztrends.com/2014/08/millennial-promote-your-event-online.html>.

This is a great article for Valentines day. Thank you Imran Anwar for reading our minds!

8 Just in Time Valentine’s Day Publicity Ideas for Small Business

by Imran Anwar

Valentine’s Day is just around the corner and you may be thinking of ways to squeeze out some extra sales. You can use the world’s 2nd popular gift-giving festival to gain publicity mileage and sell more stuff. Here are a few last minutes Valentine’s Day publicity ideas to help you out:

1. Play on Red: Design a red and white theme for your outlet or website. Think of creative ways to relate red color to your business. You can discount all red items till Feb 14 or keep a surprise discount for walk in customers who are carrying or wearing red things (cellphone, handbag, shoes etc).

2. Do Target Marketing: Plan different shopping packages for ‘him’ and ‘her’. If you are selling cosmetics, this may be your time to target males and give them incentives for buying gifts for their girlfriends or wives.

3. Play on Love: Don’t keep your Valentine’s Day publicity limited to sexual love. Include love for nature, animals, parents, friends and kids when you are storming for your ideas. Plan a special ‘We Love You’ sale.

4. Do Co-promotion: Alright, so your business has nothing to do with Valentine’s Day? Find a business that has and run a co-promotion. If you are selling auto parts, include a cake or flowers or discount voucher from your partnering retailer.

5. Offer Couple Discounts: If a loving couple buys gifts for him and her together, offer them some discount or incentive. Offer complimentary glasses of Champaign to couples who have dinner at your restaurant or plan discounts if someone buys ladies and gents gifts together.

6. Hold a Photo Contest: Ask couples to upload their photos and share them with you. Announce a prize for the winning couple. Add the best images to a special Valentine’s Day board on your Pinterest account. Tip: Hold a Vine video contest.

7. Reward a Story: Ask people to write real life stories about love and announce a reward for the winning story. Publish the top stories on your website and share them on you social media.

8. Offer Something Different: Many people are tired of receiving chocolates, hearts and teddy bears as Valentine’s Day gifts. Think of something new. How about bungee jumping for daring couples or a gaming competition for geek couples?

The money you lose by offering a small discount or surprise gift travels a long way in the form of word-of-mouth publicity. Storm some ideas and come up with something really interesting. Communicate your offer on social media, your website and your outlet. Write down a press release about your plans and send it to a few journalists.

 

View article here

You have a great new promotional idea for your business.  But how do you create a deal that will catch customer’s attention and get them engaged in what you’re offering?  Follow these helpful tips to make your deal a success!

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1. The title is the catch phrase.  It’s your chance to hook the audience.  Keep it short but effective by using numbers and key words. It doesn’t have to say it all, but it does have to get the customers attention.

2. Along with a great title, the image you use for a deal is an extremely important tool for attracting customers.  Make sure the image you upload is colorful, clear, and of high quality.  If the deal involves specific items, display images of said items, so customers can see what they’re getting.  If you’re promoting a broader deal business-wide, and you have a budget for it, consider using stock image sites like iStockShutterstock, or GettyImages to find the best fit.

3. The deal description is where you can be specific about what’s being offered.  Go into detail about what the customer is getting, and remember to keep it fun and interesting!  This is also the space for fine print or deal limitations, which are important to include for the sake of the deal and for your customers.  Making it exclusive to certain customers or mentioning that the deal is available for a limited time/while supplies last can add extra appeal.  The bottom line is; the more special the shoppers feel, the more likely they are to use the promotion.

4. There is no other platform that offers you a custom button. Use it!  Link it to your website or another page relevant to that specific deal. You can also link it to your social media sites, which (hopefully!) have more information about your business and products. The point is, it’s CUSTOMizable to your needs.

5. Once you’re done creating the deal, it’s up to you to tell the community about it.  With one click you can share this deal anywhere you want. Use the email marketing platform to send it to loyal customers. Post it on your personal and professional Facebook, Twitter, and Google+ pages.  The deal won’t be successful unless people know about it, so use all of these resources to spread the word!

The new interface makes it extremely easy to post deals or events, so don’t hesitate to use it.  Remember to check your statistics page to see how your deals and events are doing.  Good luck!