Tag Archive : promoting

As a Digital Marketing Consultant, I get a lot of questions about how to make the most out of social media (Facebook in particular). Facebook is still a very useful networking tool. 56% of Americans have a Facebook account and if you’re a business, it’s important to take action on these sites. If you haven’t been using social media, don’t feel overwhelmed. We’ve got you covered! Here are some tips on on how to utilize social media and get the word out about Save Local Now.

1. Set up your page.
Start by setting up your page and adding your information. Make sure you request a web address like facebook.com/savelocalnow to make it easier for people to find you. Also include this web address on your business cards, on your website, and any marketing materials you have.

2. Identify Your Audience
Encourage your customers to “like” your business page. Invite all your friends and customers. If you want to get more likes you could have them enter to win a prize if they like your page. Keep in mind though, it’s not all about the number of like your business page has; it’s more important to genuinely connect with the people your engage with on Facebook.

3. Share It
Share your deals, events and promotions. Save Local Now provides you with easy 1-click social sharing. After your create your deals, events, and promotions on the Save Local Now digital marketing platform, easily share them to your Facebook, Twitter and Google+ pages. Sharing is one of the best ways to get more consumers aware of your promotion, getting you more clicks and more people redeeming your offer. They can also share your promotion on their FB page, and their friends can share it on their FB page, essentially spreading the word for you!

4. Create Quality Content
If your having trouble deciding what to post here is some inspiration: show some personality or spread a little wisdom. Have a fun fact of the week or a tip that relates to your business. Share business updates, post photos, participate in throwback thursdays with old photos of everyone in the office. Share interesting facts or promotions; the content you share should be interesting and inspiring for your followers. Be authentic, responsive and consistent.

5. Measure and Adjust
Facebook and Save Local Now have tools that will help you measure the traffic you are getting. On Facebook, visit Page Insights regularly and look for trends; this will help you maximize the impact of every post you share. On Save Local Now, subscribe to your Weekly Impression Report in the settings tab. Your subscription will allow you to view your impressions on a weekly basis so you can see how effective your social media shares are to see what’s working and what might need some improvement.

PRO TIPS
Try and post at least 4 times per day and schedule those posts accordingly; you’ll soon find when your consumers are most active on Facebook and what types of posts and promotions they are most interested in.

We hope you find these tips informative. Remember to like our Save Local Now page and feel free to share any of our posts. You just might find some inspiration there. Now get out there and be social!

Summertime and the livin’ is easy…

July is a great month to plan some fun and fresh campaigns for your business. Even though Independence Day has passed, there’s still a lot of great ways you can get your customers to celebrate with you!

1. Christmas in July

Everyone loves to celebrate Christmas, but now you can do it without the chilly weather! Host a Christmas in July party at your place of work. Have people dress up in their santa hats and ugly sweaters! Here in Ohio we love our Great Lakes Brewery Christmas Ale and some businesses even save a keg or two especially for this time of year. Don’t forget to promote your event on Save Local Now for everyone to see!

2. Health and Wellness

Everyone likes to have fun and stay fit during the summer. Host a day that encourages health and wellness. Whether it’s a fun game at the office or a field day of activities, anything that encourages friendly competition can make for a fun day. The best activities will also take advantage of the weather. Why not invite customers and clients and go on a company hike! Enjoy the sunshine while it lasts!

3. Join the Community Events

Is there a fair or festival coming up? Join in on the fun! Share updates on social media and take some time to enjoy the activities. If you’re a retailer or restaurant see if you can set up a tent. You’re guaranteed to get new customers and get more involved in the community. These things only come once a year!

4. BBQ

Don’t forget about the food! Grill out with some hot eats and cool treats. Take your office out for ice cream or have a cookout! Invite your loyal customers over for a BBQ. You could also get a gift certificate to the local ice cream place and have a sweepstakes. Our experience is almost anything you can do with food, will make people happy! 😉

5. Summer Romance

Summer is the time for love! Take advantage of that opportunity by offering up exclusives. Have an enter-to-win date night package complete with movie tickets and a gift card to a local restaurant. Promote a special pre-date spa package for your clients. Whatever type of business you have, see if there is something special you can do for couples.

Not only will all of these ideas help build stronger relationships within the staff and with the customers, it will also give you stronger ties to the community. A little planning goes a long way to make some fun for everyone! Best part of all, you can use the Save Local Now platform to promote all these events. So log in, get started, and get out there and enjoy the season!