Tag Archive : planning for the new year

icons-07

2014. Wow, can you believe it? We sure can’t. Seems like just yesterday we were using the newly founded Google on the first apple iMac. Times have changed, and so have marketing tactics. Here are a few great statistics from a wonderful info graphic to put the new year in perspective.

1. 96% of small business have 5 employees or less, 91% of CFOs serve as the primary marketers.

Don’t let this stress you out because we got your back. Marketing is easy and time saving with Save Local Now. You can push out all your information, deals, and events with just a click of a button. If you don’t believe us, just ask Debbie McKinney.

2. Top Ranked Marketing Channels for SEO: 1) Email Marketing, 2) Word of Mouth, 3) Social Media.

Save Local Now has you covered. With our new email marketing, you can send out your business profile, deals, and events with a few clicks in 5 minutes or less. It’s easy, and customizable. You can also push anything you create to Facebook, Twitter, and Google Plus.

3. 12% of businesses claim to be online marketing “pros”.

This deeply saddens us because the other 88% clearly don’t have Save Local Now. If you’re with us, you’re automatically an online marketing pro. We give you better SEO than most businesses with a marketing team have. We have all the tools you need to market your business in one easy platform. So have confidence in yourself because you’re on top! If you’re still a bit hesitant try spending at least 30 min a day getting to know facebook, twitter and google+.  Follow some of your favorite businesses and see what they do or, follow us!

4. One in Five businesses plan to market using Vine, Instagram, or Pinterest this year.

If your feeling a bit more courageous, try to market through at least one of these this year. We’re on Instagram and Pinterest and we have a great time sharing our world with the rest of our friends out there in Chamber-land. It’s fun, allows you to be creative, and it’s a great way to show your customers your personality!

These stats are all good news! 2014 is the year you are going to grow and prosper if you use Save Local Now to help get you there. We’ve got a lot of great tools to help you save time, money, and stress. So get excited, because you’re a marketing pro now!

present

The holidays are great for a lot of businesses. As people make their lists, and check them twice, errands get run, gifts get purchased, and restaurants become holly and jolly. One of the problems though is once the holidays are over, the businesses can be left a little less merry and bright…

Not to worry! I have some great tips for businesses of all kinds to keep their holiday hustle and bustle well into the new year!

1. Network with other businesses

The holidays are a perfect time to get out and mingle with your fellow businesses. Support other local businesses by attending their holiday parties and events and while your there, strategize about the upcoming year! Here are a few great topics to discuss

      • Ask them if they have promoting the Save Local Now platform to help the community.
      • See if they would be willing to do a little deal bundling in January to keep customers coming in.
      • Invite them to your own holiday parties.
      • Ask them if they would mind combining email lists with you.

Follow each other on social media platforms.

2. Get to know your customers

Aside from the typical sales pitch, the holidays offer a great time to ask customers more personal questions without being too nosy. Ask them what their plans are for this special season and share some traditions of your own! You can then ask them if you might put together a custom gift package for them, or if they’d like to sign up for emails. Whether you are a retail store, a dry cleaner, or a dentist, customers will always remember a good conversation, and hopefully come back for more.

3. Hint at future savings.

A lot of people unfortunately do not always shop local on black friday and cyber monday. So why not save the blow out sales for January or February? This is especially beneficial for anyone in the service industry that offers things that might have been neglected during the holiday rush, such as an automobile repair shop. Set up events or deals on Save Local Now ahead of time so you can share them through social media and emails. Remind customers once now and again after the new year.

4. Take advantage of any slow times.

If you are finding yourself with too much free time on your hands, why not use it while you’ve got it! Here’s some things you can do:

  • Poll your employees for new creative ideas you could try in the new year
  • Schedule deals and events on your Save Local Now platform for future publication.
  • Clean up your files, update your email lists, or even re-brand yourself!
  • Rearrange the space! Nothing makes customers take a new look at you like rearranging things.
  • Set goals and “resolutions” for the new year.

5. Spend time with family and friends!

I know, this has nothing to do with your business, but it’s important! And who knows it could lead to inspiration for your business as well. After all, I bet your 17 year old niece has a few words of wisdom for your company Facebook page, and your grandmother might have a great new recipe for the winter menu! If not, it’s still worth it.

Happy Holidays all!