Tag Archive : planning ahead

Just like all things in life, your business changes over the course of time. To you, these changes feel natural. But, what about to your customers? Little things such as discontinuing a certain product, or big things like moving locations may take your customers by surprise. It’s best to avoid a frenzy of confusion, and keep your customers in the know. Easier said than done, right? Follow these tips about creating a great business announcement:

Prioritize your Content
If your business is moving in a few months, for instance, you would want your announcement to say something along the lines of “Guess What? We’re Moving!” first and foremost. All the details, logistics, and less important content should follow. Just make sure to start off on the right foot.

Use Your Best Writing Skills
Any piece of content you show your customers is a direct representation of your business. No matter what kind of business you run, you definitely want to use proper grammar, parallel structure, and a tone that suits your business image. You want your customers to remember the content of your announcement, not a spelling error!

Make It Visually Appealing
This way, your announcement will grab people’s attention and they will be more likely to read on. Take the time to experiment with colors and fonts that represent your business, but also appeal to the eye.

Use a Variety of Mediums
If your business has something important to say, then you need to do everything you can to be heard. This means sending the announcement via mail, email, social media platforms, etc. If you are unsure where to begin, start with us. On SLN, we allow you to share your content with just the click of a button.

Just in case none of that made sense, here’s what a great business announcement looks like:

business-name-change-announcement-flyer_58519

Sometimes a formal business announcement is the best way to help customers through a change within your business. Keep them informed, and your business is sure to flourish.

Social media can be a great way for small businesses to market themselves without a big budget. When you decide to spend time on your social media marketing efforts, there are a few things you can do to plan ahead. Bring out a calendar and take notes on these tips and you could have your whole year planned out ahead of you.

1. Set Goals

As with any plan you need to start by setting goals. Not just numbers but what you really want to get out of your social media marketing.  Do you want to generate traffic, or revenue? Do you want to create a larger following or create more interaction? These goals will ultimately decide how you lay out your plan. It’s okay to have more than one goal and they might even change over time but setting these kinds of larger goals is a great starting point.

2. Look at what other companies are doing

It’s good to think outside the box but sometimes it’s also good to see what your competition or even big brand names have done. Look at what’s worked for them and what hasn’t. See how you can emulate their types of posts.

3. Create “social media” promotions to create more followers

Creating deals on your Save Local Now account that require following your company on social media is a great way to get more followers. With smart phones it is easy for customers to walk in and show that they have done this to receive the promotion. You can also go another step and ask that they share your promotion on their own account. This works especially well with Facebook and Twitter and is easy to set up from your Save Local Now deal creator.

4. Engage

Automatic posting and clicking “like” or “favorite” aren’t good enough sometimes. If a customer decides to interact with you on social media, sometimes it’s nice to leave a comment or engage in a conversation with that customer. One of my personal favorite clothing companies Conversation Pieces has built an entire marketing strategy around interactions and it has definitely made their customer base grow!

5. Up the Ante

Maybe you have time for this and maybe you don’t but eventually you should try to post more than once a day on your social media accounts. Use your research to see what days are best for posting and maybe try to do more posting on those days at first. This can make any small business appear more friendly and create even more brand awareness.

6. Use hashtags

Hashtags might be something that a lot of people use to be funny but a lot of people use it to search for products or even services. Facebook has jumped on the hashtag game but these are more commonly used on Twitter or Instagram

7. Follow back

When a customer follows you on social media, it’s obviously more likely that they will see your posts. If you were to “follow” them as well, there is an even better chance that they will share your content. Imagine that you start following your favorite little cupcake shop on instagram, and then you see that they have started following you back. It’s exciting and you’d probably tell at least 2 friends! It might also be a good idea to follow some other companies or organizations in town. The chamber of commerce is always willing to share your business and other groups or companies might be willing to do the same.

8. Use photos

Sharing photos of you and your coworkers is definitely a great way to show your stripes. It adds a human side to your marketing. Photos could be serious, silly, creative, or show some charity your team might be doing. You can also share pictures of products or satisfied customers (with their permission) but make sure you do include yourself and your team as well.

9. Create Brand Identity

Make sure that across all your social media pages you have a similar message and similar branding. It makes it easier for customers to find you if you have the same profile picture across all platforms plus it creates awareness for your brand. Big companies like Nike and Apple know the power of using a logo at every opportunity and just because you are smaller, doesn’t mean you can’t do the same.

10. Always keep your customers in mind

Ultimately your customers experience is what you want to improve. You should keep your own goals in mind but it’s important to ask yourself what your customers might like or want to see when planning. Take a peak at your social media followers and see that they are into. You can also just create one on one conversations with your customers in person to see what kind of things they might like to see on your social platforms.

These 10 tips are a great way to get started on social media planning. You might not use all platforms but I suggest you try at least one. Get started and see how you can improve and strengthen your companies marketing plan with social media.