Tag Archive : online marketing

Save Local Now was built by a Chamber exec specifically for Chamber members (especially small to medium sized businesses). Many of us are confused by digital and social media marketing. Without spending a fortune, how are we supposed to compete with larger companies with a much larger marketing budget? Email marketing costs money. Search engine optimization costs money. Social media management costs money.

While these components of digital marketing cost money, they are also essential for survival in the online market place.

That’s why Chambers of Commerce choose to partner with Save Local Now; to bring FREE digital marketing tools to their Chamber members.

With Save Local Now every member has access to their very own digital marketing platform. This platform lets members publish business promotions like: “BOGO for First Time Customers!” – “We’re open late on Wednesday’s” or “Check out our new product now sold in store!”

The SLN platform allows members to 1-click share those business promotions to their own social media pages, including Facebook, Twitter and Google+.

With the SLN digital platform members are also able to share those business promotions through SLN’s free email marketing. SLN reminds us that SOCIAL MEDIA IS TO REACH MORE CUSTOMERS, EMAIL MARKETING IS TO GENERATE REVENUE.

Lastly, SLN provides FREE search engine optimization to each and every member’s profile. SLN will help place your members higher and higher on search engines like Google, Yahoo and Bing, allowing local consumers to find their products and services more quickly and efficiently.

Note for members: Regardless of if you have a small business or big business, there is benefit here. Online marketing for your business that you can do quickly, easily and completely free of charge.

As a small business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.

Tip #1: Use social media marketing to sell your products and services

Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media engagement tactics.

Tip #2: Large networks like Twitter can improve your customer relationships

With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in.

Tip #3: Social media marketing can drastically increase your reach

Social media advertising has made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

Tip #4: A LinkedIn business page can expand your professional network

One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are.

Tip #5: Facebook Page can improve your business’s customer support

Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.

Tip #6: Use your social media presence to manage your brand’s online reputation

Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

 

Original article posted here.