Tag Archive : networking

Joining a local Chamber of Commerce can be a hard decision for many business owners. Some look at it as just another incoming expense, and assume it’s not worth the trouble. But what it all comes down to are the member benefits, which often vary between chambers. However, there are many perks across the board to becoming a member. Keep reading to learn seven advantages of joining your Chamber of Commerce!

1. Publicity
Having your business appear on your Chamber’s website will give your business the extra boost you’re looking for. In addition, word-of-mouth referrals are a timeless form of marketing which should not be underestimated.
2. Networking
Regardless of your business’ size, networking is a key component to a success. Connecting with other business owners through the Chamber opens up a world of advice and camaraderie.
3. Sales
Did you know that in a study conducted by the Schapiro Group in 2012 showed that 80% of consumers were more likely to purchase a product or service from a Chamber member? Sales are an important, if not the most important, part of running a business. Your Chamber of Commerce boosts your reputation and therefore contributes to the sales you depend on.
4. Growth
Are you looking to expand your business, or even form a partnership eventually? If so, joining your Chamber can connect you to potential investors, or even instill the confidence, stability, and experience to expand your business.
5. Community Involvement
Becoming a member is simply a great way to give back to your community. It feels rewarding to participate, and also feels rewarding in terms of your business.
6. SEO
Since most Chamber websites have an authoritative relationship with various search engines, a direct linkage to your business’ websites/webpages will cause those search engines to reward your site just by association. This means your website will be rated higher and hopefully generate more traffic.
7. Member Benefits
These will vary among Chambers, but for the most part, becoming a member is usually worth it. Some benefits may be things like discounts, or connections to trade shows or other events. Not to mention, SLN partners with Chambers all over the USA and Canada, and we have an extensive list of benefits just within our platform! Make sure to inquire about us when you join your Chamber!

As aforementioned, becoming a member of your local Chamber of Commerce is usually worth it. If you have a small amount of money left over in your annual budget, you should consider joining, so you, too, can reap all the benefits you just read about!

Marketers see LinkedIn as the second most valuable social network to grow and market a business, with it behind only Facebook (V3B Blog).  There are 300 million users on LinkedIn and 1 million of those professionals have published a post (Social Pilot).  This is one of many reasons the social media platform has become an excellent tool for networking and creating awareness for your small business.

It’s very easy to create posts to demonstrate your expertise or join a group and share ideas with like-minded individuals.  Around 20% of LinkedIn users are part of the Small Business Community, which includes a number of networking groups. We have taken the liberty of finding some of the best groups for small businesses to join on LinkedIn:

Small Biz Forum– 10,000+ members and likes to share resources and try to help each other succeed.

Mastermind Group for Small Business Owners– 19,000+ members who like to discuss challenges and solutions for small business owners.

Linked Small Business Innovators– 40,000+ members who considered themselves forward thinking entrepreneurs and small business owners who use this group to build relationships with other small business owners and try to find strategic partnerships with others in this group.  

Small Business & Self Employed Group25,000+ members who are strategizing to get more clients, build their businesses, and potentially create more income.

You can always start your own group! Creating your own group allows you to develop the focus and bring like-minded people together (whether it’s small business, community driven, industry focused, or anything else). Starting your own group shows leadership and creates trust between you and fellow group members which will have a positive impact on your business!

LinkedIn is a great place to expand your online presence and create opportunities by networking with others.  It is also a great place to share content and create relationships with both consumers and other businesses.  There are also plenty of local group that maybe more focused towards your interests.  Connect with Save Local Now today to start expanding your LinkedIn network!

 

 

 

I am a huge fan of people watching and I just got back from the Superbowl of chamber of commerce conferences (I dare you to say that last part fast 5 times). The day I got back to my office it just so happens that a serendipitous bit of luck bounced my way. I stumbled across a great blog article by Brittany Leaning about the 12 types of people you’ll find at a conference (original article found here). I could not agree with Brittany more and laughed as I read about each personality and  nodded my head up and down saying “this is soooo true.” The only thing I felt was missing was the addition of a 13th personality (number 12 on this list) titled “the collector” or “swag thief” (hence my efforts to create my own addendum here on our blog). So buckle your seat belts, enjoy the ride and nod you head along with me. Here are your:

13 Types of People You’ll Find at a Conference

1) The Networker

The_Networker

Goal = Meet smart people

The networker aims to meet and make lasting connections with other professionals in the industry. Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time. You’ll probably see this person chatting up multiple groups of people during happy hour and handing out business cards.

2) The Sponge

The_Sponge

Goal = Learning

This is the person who’s just at the conference to soak up as much information as possible. You’ll probably see this person juggling a laptop, smartphone, and notebook with a pen, and diligently taking notes (or live-tweeting) from each. The biggest struggle this person faces is deciding on which sessions to attend (they’re all so great!!).

3) The Innovator

The_Innovator

Goal = Get inspired

If you watch TED Talks on a daily basis and your favorite book is Steve Jobs by Walter Isaacson, you might fall into the “innovator” category. These are the people who go to conferences to get inspiration and spark some creativity. Entrepreneurs, thinkers, and problem solvers would fall under this bucket.

4) The Superfan

The_Groupie_2

Goal = Meet the keynote speakers

You’ll find this person all over social media before you even arrive at the conference. One superfan conference habit includes excessively tweeting to the hashtag that you’re “so excited to meet @speaker.” Superfans never forget to include a speaker’s Twitter handle in hopes that he or she will retweet or reply. If there’s a book signing at the conference (or maybe even if there isn’t), the superfan is first in line with every book the author has ever published in hand.

5) The Job Seeker

The_Job_Seeker

Goal = Get a job

Job seekers might have a few different goals for a conference depending on which stage of the job hunt they’re in. If this person is in the awareness stage, he or she might simply listen and learn about companies, jobs, and people they’d like to work with. If this person is beyond that awareness stage, he or she may have already made connections with people ahead of time via LinkedIn or Twitter, and wants to give them an elevator pitch in person, along with a resume or portfolio.

6) The Deal Maker

The_Deal_Maker_2

Goal = Establish a business partnership

Similar to the “networker,” the deal maker attends a conference with the goal of creating business partnerships. This could be for co-marketing, co-branding, sponsorships, speaking opportunities … the list goes on. This person might even take a tip from the networker, making lasting relationships first and doing business sometime after the conference.

7) The Blogger

The_Blogger

Goal = Write high quality content

This is the person who attends a conference specifically for blog (or other content) fodder. You’ll see this person listening to keynotes and breakout sessions while writing down an outline or quotes on a laptop. When meeting bloggers in-person at a conference, watch out because they might be wired! Just kidding … but they might try to write down some quotes from your conversation (after asking for permission, of course).

8) The Teacher

The_Teacher

Goal = Relay knowledge to teammates

I don’t mean teacher in the traditional sense, but rather the person you send to the conference who will come back with awesome takeaways. The teacher should take excellent notes and relay them back to his or her team. This person might even write up a wiki page or create a presentation to show your team when they return.

9) The Thought Leader

The_Thought_Leader

Goal = Stay successful

These are generally the conference speakers. These folks talk specifically about a subject matter they know almost everything about. They’ve probably written books and countless blog articles on the same topic and have loads of followers on social media. It might seem like they have a buzz on, but really they’re just riding the adrenaline from taking the stage.

10) The Spy

The_Spy_2

Goal = Competitive intelligence

This is the person who goes to a conference solely to check out the competition. This person might ask: What does the competition’s presence look like at this conference? What are they doing right? What are they doing wrong? Then, this information is compiled, analyzed, and turned into a plan of action. Attending a conference as a spy is actually a popular sales enablement tactic and can give your sales team the soundbites they need to close more deals.

11) The Salesperson

The_Deal_Maker_4

Goal = Make a sale

Similar to the deal maker, a salesperson aims to close on a deal. The difference here is that salespeople are usually only interested in selling their company’s core products and services. This interaction could happen during the conference, or sometime after the conference when the prospect has thought the deal over.

12) The “Collector” or (even worse) “The Swag Thief”

thief animated GIF

Goal = Bring home booty to fellow team members

There is always someone hitting up each and every booth for their giveaways. Just look for the over stuffed convention tote jammed with USB adaptors, stress balls, pens, handfuls of breathe mints, stuffed animals, and those nice soft cloths for wiping finger prints off your tablet, phone, or computer (my personal fav). I am not just talking about stuff you can fit in a bag. God forbid someone is giving away free drinks or food. You will inevitably see some one pounding Jack and Cokes while stuffing their face with Icecream or popcorn (I’ve got pictures to prove it).

13) The Partier

The_Partier

Goal = Have fun

Finally, we’ve reached the inevitable. You know, the person who rages at all the parties, dances with everyone at the concert, and seriously takes advantage of the free drinks. It’s okay to have a little partier in you during a conference. In fact, it could be a great way to break the ice! However, I’d suggest attending a conference with some of the first eleven goals in mind — you’ll be a lot more productive that way. 😉