Tag Archive : Millennials

It’s no secret that Millennials are different from their predecessors. We are known for our lazy, entitled attitudes (but also for our passion, risk-taking, and open-mindedness!). With over 80 million Millennials in the U.S., we are the largest generation in Western History, according to a study conducted by Initiative in the United Kingdom. Regardless of your opinion on our unique generation, it’s ever important as a business owner to understand Millennials, and even more essential to understand how to market to them. Here are four marketing strategies that will attract Millennials to your business in no time:

1. Keep Things Authentic
Millennials respond well to authentic content. We spend hours upon hours online each week, and even more on social media. Content is important to us, and so is originality. So next time you create content, keep your brand identity in mind. Also, keep in mind that Millennials will respond best to a casual, colloquial tone.

2. Stay Away From Traditional Advertising
Most Millennials are drawn to the influence of peers or other individuals they see as influential. We are more likely to react well to word-of-mouth marketing than to an ad in the paper, for example. The best thing you can do is make sure people are saying good things about your business- keep your reputation in great condition! In addition, make sure to run updated social media accounts to catch the eye of Millennials.

3. Create Great Content
Millennials tend to be very visual people, since we grew up staring at screens all day. We know what good content looks like, and we are not ashamed to favor businesses or brands with better content. Anything from emails, to Instagram accounts would be a great place to display solid content for your business. Luckily, SLN makes this easy and

4. Do Something New
Instead of hosting the same sales, events, and products year after year- try experimenting with something new. Millennials are interested in trying new things, and taking risks. If you try new things and take risks, chances are, they will support it.

If you want to impress your Millennial customers, try applying these four strategies. After a little practice, you’ll be a pro!

Young people these days…always submerged in their smartphones, tablets and laptops for hours on end – never taking time to appreciate the world and all it has to offer. Well, not only are these young people (“Millennials”) accessing more content and learning more information than ever before, it turns out they have something to teach us about marketing and publicity. Thinking like a Millennial can actually help promote your business’ next event or outing.

Here are some tips to harness the marketing power of the Millennial:

1.)  Millennials like short and sweet messages

The reason so many younger people are flocking towards Twitter and away from Facebook is because the platform offers concise content with less clutter. Millennials know how to tweet something catchy and bold in 140 characters with smart hashtags to emphasize their message.

Use Twitter to build excitement around your next event and engage your community. Create a hashtag for the event that people will begin to recognize and repeat. Smart, short tweets with clever hashtags will intrigue your target audience and create a buzz around your event.

2.)  Millennials are anywhere and everywhere online

So why shouldn’t your business be, too?  Millennials have shown us that using one social media platform to get out a message only covers a small portion of the audience and restricts the type of content they can post.

If you have the means to do so, use different types of social media to promote your next event. Post pictures, messages, hashtags and links to Facebook, Twitter, Instagram, Pinterest, etc.  If the Ice Bucket Challenge has shown us anything, it is that video content is a great way to get attention and support.  Post a short video about your event and business to show your audience what it’s all about!

3.)   “But First, Let Me Take a Selfie.”

We all know of the obsession younger people have with taking selfies, but let’s be honest, you’ve probably taken some too.

During your event, take pictures of what’s going on and post it to social media. Even commission one of your employees to go around and take pictures of themselves or other people doing various things at the event. A live stream of activity will encourage more people to come and check it out.

The bottom line here is to be engaged in and passionate about your event. People will notice your enthusiasm if you post correctly. It will increase community engagement and heighten curiosity about your business and the event.  Be smart.  Be clever.  Be excited.  And embrace your inner Millennial!

Citation: DiRoma, CJ.  “Why You Should Think Like a Millennial to Promote Your Next Event.”  17 Aug. 2014.  <http://smallbiztrends.com/2014/08/millennial-promote-your-event-online.html>.