Tag Archive : marketing

It’s no secret that Millennials are different from their predecessors. We are known for our lazy, entitled attitudes (but also for our passion, risk-taking, and open-mindedness!). With over 80 million Millennials in the U.S., we are the largest generation in Western History, according to a study conducted by Initiative in the United Kingdom. Regardless of your opinion on our unique generation, it’s ever important as a business owner to understand Millennials, and even more essential to understand how to market to them. Here are four marketing strategies that will attract Millennials to your business in no time:

1. Keep Things Authentic
Millennials respond well to authentic content. We spend hours upon hours online each week, and even more on social media. Content is important to us, and so is originality. So next time you create content, keep your brand identity in mind. Also, keep in mind that Millennials will respond best to a casual, colloquial tone.

2. Stay Away From Traditional Advertising
Most Millennials are drawn to the influence of peers or other individuals they see as influential. We are more likely to react well to word-of-mouth marketing than to an ad in the paper, for example. The best thing you can do is make sure people are saying good things about your business- keep your reputation in great condition! In addition, make sure to run updated social media accounts to catch the eye of Millennials.

3. Create Great Content
Millennials tend to be very visual people, since we grew up staring at screens all day. We know what good content looks like, and we are not ashamed to favor businesses or brands with better content. Anything from emails, to Instagram accounts would be a great place to display solid content for your business. Luckily, SLN makes this easy and

4. Do Something New
Instead of hosting the same sales, events, and products year after year- try experimenting with something new. Millennials are interested in trying new things, and taking risks. If you try new things and take risks, chances are, they will support it.

If you want to impress your Millennial customers, try applying these four strategies. After a little practice, you’ll be a pro!

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Social media has become somewhat of a necessity for all businesses. When it comes to companies that provide services, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical for service based businesses to create posts and share them to engage followers and create separation from other similar service providers. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Special Discounts – Veteran discounts, teacher discounts
  • Promote your Special Events – If you’re hosting an information session about your services, invite people via social media
  • New Services – Let your followers know when you offer something new
  • Social Media Exclusive Offers – Get 10% off your next service if you like us or $5 Off if you RT #savings
  • Establish Yourself as the “Expert” – create posts about financial strategies, the best way to wash your car or how to lower your insurance premiums

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on shopping and retail, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that shopping focused businesses create posts and share them so consumers can see your products and engage with your offering. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Deals – Advertise your latest deals or advertise a flash sale for social media followers only
  • New Products – Let your followers know when you get a new line in the store
  • Social Media Exclusive Offers – (Get 10% off your next purchase if you like us or $5 Off if you RT #savings)
  • Establish Yourself as the “Expert” – create posts about style trends, the best antique shows or the right running shoe for different types of runners

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on activities, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that activity based businesses create posts and share them so consumers can see how much fun the are missing out on. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Special Events – Dollar Dog Night, Glow In The Dark Bowling, Torchlight Canoe Trip
  • New Activities, New Equipment or Great New Guides – Fun Facts about our newest ranger, John
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures – Show your consumers enjoying your activities

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that fall into the food & drink industry (restaurants, bars, markets, coffee shops, etc.) social media is a critical slice of the marketing pie. Why is this? Social media is the digital space where you are building a reputation whether you’re actively using it or not. Billions of users are searching social media every day to find things that intrigue them, including places to grab a quick bite or quench their thirst. That’s why it is critical to share and post on social media on the regular. Need some inspiration for your next post? Check out these popular share ideas from other Save Local Now food & drink businesses:

  • Daily/Weekly/Monthly Specials
  • New Dishes or Drinks
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures of consumers enjoying their time

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

With Twitter having over 300 million monthly active users, you may have found yourself trying to use Twitter as a marketing tool for your business. At times it may be hard to connect with your current customers or find new ones, so here are a few tips on how to get your Twitter feed alive and active.

Reach out to your followers.

Make your feed more interactive! If all of your tweets are promotions it may be hard to tell whether or not your followers are actually reading your tweets. Keep your feed active with things like:

  • Daily Trivia
  • Coupons
  • Giveaways

Not only will these kinds of tweets bring in customers, but they will give you an idea of how many people you are actually reaching with your tweets.  

Make your Followers Feel like VIPs  

Give your customers a reason to be following your twitter and retweeting your tweets. This is a really great way of building a strong relationship with your customers. Try to tweet promotions like:

  • “If you come in today and have retweeted this tweet you get 10% off your lunch!”
  • “If you are following us come and get your haircut today, receive 25% off your next cut!”

Promoted Tweets        

When a brand’s Twitter followers see promoted tweets, they buy 29% more than other followers who see organic tweets.

 

Promoting your tweets gets your tweets out to a larger audience, so if you are pleased with how marketing on twitter has affected your business and are willing to learn more this link can help you with that.

Chart from:   http://venturebeat.com/2013/08/08/promoted-tweets-boost-offline-sales-by-29-twitter-says-and-theyll-show-you-how/

Organize your email lists:

Spend time organizing your email lists. This will be the longest part of the email marketing process. Organize your email lists into audience groups by interest, category, location and more. You can create as many groups as you like to help you target important contacts: donors & volunteers, customers & prospects or patrons & vendors.

Know who you are sending to:

Take into account the email lists and tailor your messages to make your recipients pay attention and take action.

Focus on your posts:

On SLN, your emails are based on the posts you have created. Make sure the promotions, deals, and events have engaging titles (these titles will be the subject lines for your emails) and have content that people will be interested in.

Look at the stats:

In the email tab on the platform, you will be able to see the open and click-through rates for each of your emails. Take note on which types of emails do the best, and release more emails of that nature.

  1. Search Engines are Getting Competition. Social networks are expanding their search capabilities and will soon be competing with search engines like Google, Yahoo, and Bing.
    What this means for you: Make sure that you have set up and consistently maintain your social media sites. This will allow potential customers to find you, see what your company is all about and read any reviews or comments left by current customers.
  2. Mobile is Getting Bigger. Mobile use now accounts for more than half of the total time people spend on digital devices. Eighty percent of Internet searches are conducted on smartphones, according to data from the Global Web Index.
    What this means for you: This means that it is important that your website is mobile friendly, and guess what? Save Local Now is! Once you setup your profile, it will be able to be easily viewed on any mobile device.
  3. Videos are Worth More than a Thousand Words. Online video consumption is consistently growing. Videos can be used as a powerful marketing tool to show your customers how you product works, what you do, or even who you are over social media.
    What this means for you: Share videos through your social media, it may foster interactions between you and your customers.
  4. App Indexing Allows for more Opportunities: Studies have shown that apps will soon take over mobile-responsive websites. Apps have the functionality of mobile-friendly websites but they streamline user access.
    What this means for you: Save Local Now already has an app, so we have done the work for you. If you don’t have your own app, don’t worry! Your business profile and all of the deals, promotions, and events you have live are visible on our app!

Read more from the original article.

Need some ideas to get started using SLN to promote your deals and promotions? Here are some that we came up with!

College ID Nights- College students are always looking for deals in their area. Offering a college ID night or college ID discounts encourages them to visit–and bring their friends!

Discounted Day- Offer a discount on any day of the week that you feel fit! This could be your most popular day or your least popular day (which can increase attendance on that day)!

Free Rental- If your activity requires a rental, offer a free or discounted rental to encourage your guests to come, have fun, and save money!

Have any other ideas? Let us know in the comments below!
This link is to a demo bowling alley we created, enjoy!

Check out this bike shop and tour center’s promotions!