Tag Archive : love

Summertime and the livin’ is easy…

July is a great month to plan some fun and fresh campaigns for your business. Even though Independence Day has passed, there’s still a lot of great ways you can get your customers to celebrate with you!

1. Christmas in July

Everyone loves to celebrate Christmas, but now you can do it without the chilly weather! Host a Christmas in July party at your place of work. Have people dress up in their santa hats and ugly sweaters! Here in Ohio we love our Great Lakes Brewery Christmas Ale and some businesses even save a keg or two especially for this time of year. Don’t forget to promote your event on Save Local Now for everyone to see!

2. Health and Wellness

Everyone likes to have fun and stay fit during the summer. Host a day that encourages health and wellness. Whether it’s a fun game at the office or a field day of activities, anything that encourages friendly competition can make for a fun day. The best activities will also take advantage of the weather. Why not invite customers and clients and go on a company hike! Enjoy the sunshine while it lasts!

3. Join the Community Events

Is there a fair or festival coming up? Join in on the fun! Share updates on social media and take some time to enjoy the activities. If you’re a retailer or restaurant see if you can set up a tent. You’re guaranteed to get new customers and get more involved in the community. These things only come once a year!

4. BBQ

Don’t forget about the food! Grill out with some hot eats and cool treats. Take your office out for ice cream or have a cookout! Invite your loyal customers over for a BBQ. You could also get a gift certificate to the local ice cream place and have a sweepstakes. Our experience is almost anything you can do with food, will make people happy! 😉

5. Summer Romance

Summer is the time for love! Take advantage of that opportunity by offering up exclusives. Have an enter-to-win date night package complete with movie tickets and a gift card to a local restaurant. Promote a special pre-date spa package for your clients. Whatever type of business you have, see if there is something special you can do for couples.

Not only will all of these ideas help build stronger relationships within the staff and with the customers, it will also give you stronger ties to the community. A little planning goes a long way to make some fun for everyone! Best part of all, you can use the Save Local Now platform to promote all these events. So log in, get started, and get out there and enjoy the season!

 

This is a great article for Valentines day. Thank you Imran Anwar for reading our minds!

8 Just in Time Valentine’s Day Publicity Ideas for Small Business

by Imran Anwar

Valentine’s Day is just around the corner and you may be thinking of ways to squeeze out some extra sales. You can use the world’s 2nd popular gift-giving festival to gain publicity mileage and sell more stuff. Here are a few last minutes Valentine’s Day publicity ideas to help you out:

1. Play on Red: Design a red and white theme for your outlet or website. Think of creative ways to relate red color to your business. You can discount all red items till Feb 14 or keep a surprise discount for walk in customers who are carrying or wearing red things (cellphone, handbag, shoes etc).

2. Do Target Marketing: Plan different shopping packages for ‘him’ and ‘her’. If you are selling cosmetics, this may be your time to target males and give them incentives for buying gifts for their girlfriends or wives.

3. Play on Love: Don’t keep your Valentine’s Day publicity limited to sexual love. Include love for nature, animals, parents, friends and kids when you are storming for your ideas. Plan a special ‘We Love You’ sale.

4. Do Co-promotion: Alright, so your business has nothing to do with Valentine’s Day? Find a business that has and run a co-promotion. If you are selling auto parts, include a cake or flowers or discount voucher from your partnering retailer.

5. Offer Couple Discounts: If a loving couple buys gifts for him and her together, offer them some discount or incentive. Offer complimentary glasses of Champaign to couples who have dinner at your restaurant or plan discounts if someone buys ladies and gents gifts together.

6. Hold a Photo Contest: Ask couples to upload their photos and share them with you. Announce a prize for the winning couple. Add the best images to a special Valentine’s Day board on your Pinterest account. Tip: Hold a Vine video contest.

7. Reward a Story: Ask people to write real life stories about love and announce a reward for the winning story. Publish the top stories on your website and share them on you social media.

8. Offer Something Different: Many people are tired of receiving chocolates, hearts and teddy bears as Valentine’s Day gifts. Think of something new. How about bungee jumping for daring couples or a gaming competition for geek couples?

The money you lose by offering a small discount or surprise gift travels a long way in the form of word-of-mouth publicity. Storm some ideas and come up with something really interesting. Communicate your offer on social media, your website and your outlet. Write down a press release about your plans and send it to a few journalists.

 

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Save Local Now’s commitment to inspire people to shop locally is near and dear to our hearts. We know how challenging it can be to try and get your community fired up about buying local. You might think you are just one business and nothing you do will have any impact, but I beg to differ. Here is a quick list of things you might want to try out this year that will really make a difference in your communities efforts to buy locally.

1. Meet your neighbors (and tell your customers about them) – From my own personal experiences with the communities I’ve lived in, as well as from the communities we work with, I’ve learned one thing. The more businesses promote their neighbors, the better and more thriving the community is as a whole. You should make friendly suggestions to your customers on other businesses they should check out. This will reassure them that you are a trustworthy business owner and not just out for your own profit, and it will also inspire people to keep checking out local businesses and keep returning to your town. Your neighboring businesses might return the favor and send people your way, and soon your whole community could become a giant web of local networking. I’ve seen this happen-there is nothing more powerful.

2. Join (or help out) local organizations – Aside from your local chamber of commerce, there are probably a multitude of other small organizations you could become involved in. Some might say they don’t have the funds or time to join all of these, however, that doesn’t mean you can’t get involved.

  • You could reach out to organizations and tell them you would like to volunteer once a year for their big event.
  • You could tell YPO’s they may host their next networking event in your business space.
  • You could offer a discount to any member of the local book club.

However you want to do it, my bet is you will see some more business coming your way by word of mouth. Local organizations are usually just that: organized, and helping them out once in a while could mean extending your marketing efforts 3 fold!

3. No brainer: Buy Locally – Make it a point to frequent other businesses not just as a business owner but as a customer. Other business owners will appreciate it and will often return the favor. Use local suppliers, local farmers, and local services for all of your businesses needs as well as that of your personal life. It will show the rest of your community that you are standing behind them, so they can in turn, stand behind you!

4. Take local global – Register your community in national, or even world wide competitions or write into travel magazines to tell them about why they should check out your town. Sometimes there is only so much you can do locally and you need to let the rest of the world know why THEY should come to your town. Highlight the things that make your town unique and don’t underestimate how weird quirks can attract attention. I promise you there are people out there looking for just the kind of beautiful little town that is your community.

5. Create $LN awareness – In order for Save Local Now to have it’s affect on your community, you need to get people using it! I know I say this a lot but the bottom line is, being a free service to both consumers and businesses, we aren’t the ones who will benefit from people using $LN, YOU will. So tell your friends, family, community, organizations, newspapers, and schools. Tell them to try Save Local Now and stay up to date with everything local.

The madness of Black Friday may be over but there are still many consumers running around getting last minute Christmas gifts. Here are some tips to help spread holiday cheer and get more shoppers this year.

1. Decorate the store and show how festive you are!

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2. Put together a holiday gift baskets for shoppers to buy

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3. Crank up that Christmas music and get people in the holiday spirit!

4. Offer gift wrapping with purchase

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5. Offer small stocking stuffer items
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6. Decorate your businesses Christmas tree
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7. Plan a fun holiday Event and upload it on $LN
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8. Don’t forget to smile!
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9. Post a Christmas Deal on $LN to get them excited!
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10. And of course, wish all your amazing loyal customers a Merry Christmas!
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1. Shopping local creates jobs.

Most local stores hire within the community. Making them successful allows them to hire more people, which creates more jobs, and therefore more money spent locally!

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2. Shopping local saves you money.

It might appear cheaper in big box stores or online but every little bit counts…including gas and shipping. When you shop at the store that you can walk to you won’t have to pay for any of that! Who doesn’t want to save on gas?!

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3. Local, independent shops do more to give back to the community.

Most local businesses do a lot to support our communities through local charities, schools, and community events. Doing good feels great!


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4. Better customer service.

Studies have shown us time and time again that people receive better customer service when they shop locally.

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5. Avoiding Walmart.

Do we have to say more?

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6. Shopping local keeps services in business.

Local shops go hand in hand with the local services such as the tailor, hairdresser and banker. If there are no shops then there are no services…which means you’d have to cut your own hair.

 

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7. Keep dollars Local

Fact: Locally owned businesses put a greater revenue share back into the local economy compared to chain stores.

 

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8. Support entrepreneurship

Entrepreneurship is what fuels America’s economy. Be patriotic! Support innovation and prosperity!

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9. Help the environment.

Not only are you helping your wallet by not spending money on transportation; you’re also helping the environment. Shopping local means less sprawl, congestion, habitat loss, and pollution.

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10. Local shops offer more unique products.

Shopping locally provides you with the opportunity to discover something different. You’re not likely to find the same thing at a local store as you would at the mall. Find something unique like a vintage prom dress or maybe even a unicorn!

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Don’t forget: Small business Saturday is November 30th. Get out and buy local! Use the Save Local Now app to find all the great deals and holiday events your local stores have to offer!