Tag Archive : google plus

As a Digital Marketing Consultant, I get a lot of questions about how to make the most out of social media (Facebook in particular). Facebook is still a very useful networking tool. 56% of Americans have a Facebook account and if you’re a business, it’s important to take action on these sites. If you haven’t been using social media, don’t feel overwhelmed. We’ve got you covered! Here are some tips on on how to utilize social media and get the word out about Save Local Now.

1. Set up your page.
Start by setting up your page and adding your information. Make sure you request a web address like facebook.com/savelocalnow to make it easier for people to find you. Also include this web address on your business cards, on your website, and any marketing materials you have.

2. Identify Your Audience
Encourage your customers to “like” your business page. Invite all your friends and customers. If you want to get more likes you could have them enter to win a prize if they like your page. Keep in mind though, it’s not all about the number of like your business page has; it’s more important to genuinely connect with the people your engage with on Facebook.

3. Share It
Share your deals, events and promotions. Save Local Now provides you with easy 1-click social sharing. After your create your deals, events, and promotions on the Save Local Now digital marketing platform, easily share them to your Facebook, Twitter and Google+ pages. Sharing is one of the best ways to get more consumers aware of your promotion, getting you more clicks and more people redeeming your offer. They can also share your promotion on their FB page, and their friends can share it on their FB page, essentially spreading the word for you!

4. Create Quality Content
If your having trouble deciding what to post here is some inspiration: show some personality or spread a little wisdom. Have a fun fact of the week or a tip that relates to your business. Share business updates, post photos, participate in throwback thursdays with old photos of everyone in the office. Share interesting facts or promotions; the content you share should be interesting and inspiring for your followers. Be authentic, responsive and consistent.

5. Measure and Adjust
Facebook and Save Local Now have tools that will help you measure the traffic you are getting. On Facebook, visit Page Insights regularly and look for trends; this will help you maximize the impact of every post you share. On Save Local Now, subscribe to your Weekly Impression Report in the settings tab. Your subscription will allow you to view your impressions on a weekly basis so you can see how effective your social media shares are to see what’s working and what might need some improvement.

PRO TIPS
Try and post at least 4 times per day and schedule those posts accordingly; you’ll soon find when your consumers are most active on Facebook and what types of posts and promotions they are most interested in.

We hope you find these tips informative. Remember to like our Save Local Now page and feel free to share any of our posts. You just might find some inspiration there. Now get out there and be social!

, Duct Tape Marketing

So far Google+ has taken a back seat to other networks, such as Facebook, with all but the most Internet enthused and those in tech related fields. But, I believe Google+ holds some hidden opportunities precisely for this reason.

The key to making Google+ pay is to think about it as a way to make deeper connections in your key constituent groups – customers, suppliers, partners and industry influencers.

There’s no need to think in terms of building the largest network here – think instead of building a strategically broad and deep network where it counts. Create circle that contain the obvious suspects – customers and such, but focus on their connections, who they know, as a way to grow your relationships and network.

Then you can start searching for active Google+ Communities to participate in. Not all communities are active or valuable so you may have to look to find relevant ones worth your attention.

Below are four Google+ practices that will make your time spent there profitable.

Link your authorship – As outlined in this post on Google Authorship, linking the content you publish on the web with your Google+ profile may indeed be the best reason of all to participate on Google+. Don’t pass go until you do this! Think about the opportunity for social proof when a prospect goes out there searching for a solution and finds your content, with your picture and your Google+ profile on page one of the search results.

Create smart circles – Google+ is naturally built around custom groups and for obvious reasons you should start with your customers as your first what Google calls “circle.” Here again, think network and networking by exploring whom your customer interact with most if they are active on Google+. This can also be a great way to find new connections and new content to share on other platforms as people that are active on Google+ oftentimes are less so in other networks. Make sure to share and +1 on their content as well as Google is paying close attention to the interaction on Google+ when it comes to a more complete view of search.

Dig for communities worth joining – Google+ has a group tool of sorts called “communities.” Anyone can create and moderate a community and some are very active. Look for communities related to your industry and join a few that seem to have a fair amount of engagement. Communities work best when there’s an active moderation role stirring the pot and asking for input. Many communities are little more than abandoned spam parking lots so take a good look before jumping in.

Get good at Hangouts – I’ve talked about Google+ Hangouts previously, but I can’t say enough about the current opportunity to stand out from the crowd using Hangouts. This is essentially group video chat with all the bells and whistles to turn it into a very low budget TV station for you. The ability to live stream as well as record your Hangouts opens up so many content possibilities. And did I mention it’s Google? Think these Hangout archives won’t rank very well in search?

If you’ve stayed away from Google+ because it’s not today’s most hyped network, then I suggest you think about it differently and use it in a way that allows you to get the most from your time spent there.

View the original article here.