Tag Archive : followers

You may have noticed the social media icons on a few sections of the SLN platform. I’m here to tell you that these icons, although small, have a huge effect on the success of your SLN page and even on your business. So, listen up. If you have accounts for your business on Facebook, Twitter, or Google +, it’s time to start pushing your SLN content as far as possible! Here is some useful information about sharing on social media:

We Make It Simple

It doesn’t get easier than this. We allow you to share your business profile, deals/promotions, events, and email content on most of your social media platforms all through the click of a button. By clicking on the Facebook icon, for example, you have the opportunity to push all of the content you’ve produced on SLN to all of your loyal customers. And even better, those loyal customers may choose to share your content, and reach even more individuals. Winning!

Social Media is a Necessity

It’s becoming increasingly important that small businesses have a social media presence. Make sure that your information is accurate and consistent across all the social media platforms you run. Facebook has the best ROI in terms of social media content posting. The more time and content you put in to your social media, the more likely you are to see a rise in sales, and Facebook is the front-runner in this area. Because of that, it’s a crime not to use it to your business’ advantage.

Be Aware of Your Followers

Is there a particular type of post your followers love to see? What receives the most likes or responses on your social media platforms? Think about these questions when sharing and creating your SLN content. You want to keep making your followers and customers happy!

Hopefully you’ve learned a few things about the significance of social media sharing. At SLN, we want you to be found online. We want that coveted recognition for your business. But at the end of the day, users who continually create and share new information on social media have better SEO, and better overall results. If you’re curious about these results, look up “Fresh Coffee Olmsted Falls, OH” on Google. Keep your eye out for The Village Bean Cafe; their SLN page appears before their competitors such as Starbucks. We love to see success stories like these, so, that said, good luck with social media sharing!

Newsletters are a great way to keep your customers informed! Here are a few tips on how to get more newsletter subscribers!

 

  • Collect contact info. Carry around a clipboard and pen to events or even have one at the cash register ready to collect contact information for those interested in subscribing.
  • Provide benefits. Entice your subscribers with exclusive benefits, for example. additional information, discount codes, event invitation, raffles, or even give them the first dibs at sales or promotions.
  • Talk about it. Make sure that people know that you have a Newsletter. Promote it on social media and in any other emails that you send (and, of course, include a link to subscribe!). Also provide a sneak peak into what your newsletter is all about!
  • Make it easy. Make it simple to subscribe to your Newsletter. There should be a subscription option easily visible on your website.

 

Original Article

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Twitter announced last week that it had filed for an IPO, which for many drummed up memories of a similar announcement that Facebook made last year.

It makes sense to compare the two companies. Both make money by learning their users’ interests and allowing advertisers to target those users accordingly. Both are social media tools. As of recently, both make use of hashtags.

But if both companies offered up exactly the same advertising opportunity, Facebook would be a clear choice. Facebook has 1.15 billion monthly active users compared to Twitter’s rumored 240 million. Facebook also has more data about those users, who fill out detailed profiles about their interests, family members, and life stories.

Fortunately for Twitter, however, despite the two companies’ similarities, the microblogging service can give advertisers some opportunities that are more difficult for Facebook to provide. Here’s a look at some of Twitter areas of opportunity in the ad game:

Mobile. After Facebook went public, it had to translate its desktop advertising business to mobile. Twitter, by contrast, has been a perfect fit for mobile from the beginning. “It’s short-form,” says Ken Doctor, who follows Twitter for research firm Outsell. “It’s not like so many other things that are long-form that are trying to adjust to mobile.” From the beginning, Twitter has kept things short and in stream-form, and its advertising products have transferred from desktop to mobile without many changes.

Real-Time Conversation. One of Twitter’s biggest differentiators, from an advertising perspective, is its focus on real-time communication around events. Facebook has tried to foster the kind of conversation that happens on Twitter by borrowing features like trending topics, hashtags, and plans for algorithm updates that favor live commentary–but it’s Twitter that advertisers look to when the lights go out on the Super Bowl or their political opponent says something really stupid.

TV. Focusing on real-time interaction rather than “newspaper” synopsis also makes Twitter a great companion app to other media. The company helps television advertisers, for instance, serve promoted tweets to people who have recently seen their commercials by pinpointing users who are watching a particular show. It’s not just TV that offers Twitter this type of advantage. “I would say, not just television, but even for sporting events, live, in-person sporting events, or live concerts, Twitter is that much more compatible,” says Rick Heitzmann, managing director at FirstMark Capital.

It’s not that Twitter somehow has a better business plan than Facebook. There are advertising formats within which Facebook excels, formats Twitter is unlikely to tap, such as:

Friendship-Driven Sales While Twitter is certainly social, users who follow each other don’t always know each other. Its graph is based more on users interests than their real-life social connections. While Facebook’s promoted posts focus on relationships (i.e., “Your friend Jane loves this product”), Twitter’s promoted tweets are based on demographics and interests.

Display Advertising Part of Facebook’s revenue comes from the ads it runs alongside social content. “Twitter by contrast doesn’t have that opportunity,” says Nate Elliott, an analyst with Forrester Research. “Most of their heavy users don’t ever show up on Twitter.com, they’re mostly accessing the Twitter feed and posting to Twitter through third-party applications.”

What about an ad network?

I knew this was going to come up. Twitter purchased a company called MoPub earlier this month. Part of what MoPub does is help advertisers and publishers find each other (this is also known as an ad network). The acquisition puts Twitter in a position to sell ads not only in its own apps, but also across a network of apps.

“We are going to continue to invest and extend MoPub’s existing business, and that means selling ads in other apps on iOS and Android,” Kevin Weil, Twitter’s vice product of product for revenue, told the New York Times. Weil also told the Times that the company would work to develop new native ad formats for not just Twitter, but the mobile ecosystem.

But it could be a while before those ambitions efforts materialize. What Twitter needs most help with now is better automation for ad buying on its own site, another area of MoPub’s expertise. “For Twitter, this is kind of catch-up, but it’s also the price of admission in this new business,” Doctor says.

 

Facebook ended its experiments with its own ad network before its IPO. Elliott doesn’t see Facebook picking them up again anytime soon. “If you’re going to do a successful ad exchange or network, leveraging your data is the most important piece,” he says. “Facebook has a lot more data. And a lot more users. That means that if they both pursued the same strategy, that Facebook would be more successful. But I don’t think Facebook is chasing in that direction, and it looks like Twitter is.”

Lucky for Twitter, the same could be said for several aspects of its emerging advertising business.

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