Tag Archive : facebook

Keeping track of who is interacting with your social media helps you build a better understanding of what content you need to push out. Facebook Insights stores a lot of data to help you take control of your page and fan base. With all the data Facebook Insights stores, it may seem overwhelming so here are the key points you will should keep up with.

  • Fan Growth

Recording the users that like your page on a either a weekly or monthly basis. After  getting an understanding of your average fan growth rate, set a goal of how many new fans you would want on a monthly basis and then you can plan your content creation accordingly!

access facebook insights

  • Demographics

 

Facebook provides you with the age, gender, and location of your fans. Once you know what the characteristics of your general fan base are you can concentrate specifically on what content you believe that group would enjoy and tailor your posts to them.

facebook insights people tab

Visits Tab
The visits tab shows you the areas of your facebook that most of your fan base crowds to.If you would like to dive a little deeper you can also see specific actions taken, like others that post on your page, check-ins and mentions. Knowing where on your page people spend the most time will give you an idea of what content to create.  

facebook insights visits tab

If you keep track of these three points you should feel confident in knowing which content to push out and when.

 

Graphs from http://tinyurl.com/jfcwj7b

As a small business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.

In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.

Tip #1: Use social media marketing to sell your products and services

Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media engagement tactics.

Tip #2: Large networks like Twitter can improve your customer relationships

With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in.

Tip #3: Social media marketing can drastically increase your reach

Social media advertising has made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

Tip #4: A LinkedIn business page can expand your professional network

One of the most important social networks, where all businesses, big or small, should have a presence, is LinkedIn. LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are.

Tip #5: Facebook Page can improve your business’s customer support

Providing customer support can be expensive and time-consuming. But, with social media networks like Facebook, you are provided with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.

Tip #6: Use your social media presence to manage your brand’s online reputation

Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

 

Original article posted here.

Keri Senderak, Director of Marketing and Communications at Save Local Now, was interviewed on the importance of supporting local. See her full interview  here.

Why is buying local so important to businesses and the economy as a whole?

At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store instead of these “big box” corporations, consumers can rest assured knowing that they’re doing their part at keeping their communities unique and thriving.

How does buying local save money?

Buying local saves people money in several ways. These small businesses are close to home, meaning that many people don’t need to travel far to get to them. Products (like fruit and produce) are made or grown at local locations, so they don’t have to travel far to get where they’re going. This means that, in many cases, there is no middle man. This translates to lower prices for the business owner and, of course, the consumer.

What are the current trends you’re seeing in local communities?

Saving money by buying local. I’ve noticed that many chambers of commerce (more specifically those that have partnered with Save Local Now) are encouraging “buy local” initiatives. Now more than ever chambers and their small businesses recognize that when consumers buy local, they are also assisting in the creation and retention of jobs.

Where do you see local businesses in the next few years? Few decades?

I only see communities and their local businesses growing stronger. Many of us concern ourselves with “what’s trending.” These “buy local” promotions are most definitely trending, but I also believe they’re here to stay. People genuinely care about their communities; they want a booming downtown area, safe streets to walk on, job opportunities and friendly atmospheres. Honestly though, who doesn’t? I don’t see small business going anywhere any time soon.

You partner closely with chambers of commerce. What are some things you do together?

We partner exclusively with chambers of commerce to help their member businesses. We discovered that many of these small business owners didn’t have the tools they need to ensure a successful business. We void that gap by partnering with the chamber. The chamber pays for SLN services, and their members get SLN as an added benefit for being a member of the chamber. Currently, Save Local Now is in 27 states, and more than 80,000 member businesses have received SLN as a NO-COST member benefit. Here at Save Local Now, we are all about the small business owner, and will do whatever we can to guarantee the success of that business, the community they’re in, and the chamber of commerce that supports them.

You can follow Keri and Save Local Now on Facebook and Twitter.

We’ve all heard of hashtags, but do we understand their purpose? Think of hashtags as a tool to make words easily searchable. Hashtags allow users to tap into a social media-wide conversation. Try not to use more than two hashtags per post. #Hashtags are a #useful #tool when used correctly; having too many #hashtags in a single #post can be #annoying and #overwhelming.

#MotivationMonday

Post motivational and inspiring content; share positive news with your followers – don’t forget to share your company values!

#TipTuesday

YOU are the expert. Educate your followers with valuable information they may not know already.

#TransformationTuesday

Use this hashtag to show how your product/service transforms people. Also post before and after pictures of your employees and/or your business to show how much you’ve grown over the years.

#WednesdayWisdom

Include quotes in your post; this hashtag is also good for promoting your company’s values.

#ThrowbackThursday

This is one of the most popular hashtags. Businesses can use this hashtag to give insight on their past and history in the community. Share photos of company events that emphasize your culture.

#FollowFriday

This hashtag allows you to give your followers a shoutout, thanking them for following, while also informing your audience of new people to follow.

#SocialSaturday

This hashtag is commonly used to interact with your audience; ask them how their day is, encourage them to shop local over the weekend.

#SundayFunday

Also one of the most recognized hashtag, use this to promote community happenings and events.

So you’ve got Facebook down, you’ve started the “Twitter” thing, and you’ve dabbled in the world of Google+ and Linkedin. With all of these social media sites already on your tool belt, why bother tackling Instagram? Well, if this interactive and creative platform doesn’t hook you like it already has so many other small businesses, maybe the following figures will:

  1. 200 Million Users

Instagram is one of the hottest social sharing apps right now. With over 200 million users, their popularity (and most importantly influence) is unlikely to diminish in any foreseeable future. Getting an Instagram account and becoming familiar with the platform sooner rather than later is only going to be vital for your business as this number continues to rise. After all, 200 million users offers a lot of possibilities for you to introduce your business to new customers and solidify your presence within that customer base.

  1. Daily Use

It’s estimated that 70% of Instagram users log in to their Instagram accounts at least once a day (38% of which are logging in multiple times per day).  With all this daily use, you can easily keep your followers up-to-date on what you’re doing, any new products coming through the door, upcoming events, and promotional deals. (Instagram)

Consistency and frequency are key when it comes to promoting your business on social media, so make sure you are keeping your material fresh and new so your followers always have something to like!

  1. SEO

A solid range of outlets is crucial to creating a stable online reputation, and solidifying your company’s SEO. Being on sites like Facebook and Twitter is vital, but in order to further increase your SEO, you need to make sure you are active and visible on more than just a handful of sites. Instagram is another great site that can help bump up your SEO without requiring the time associated with traditional methods.

  1. Even the Playing field

Instagram levels the playing field and allows you to show what your company has to offer. How is this possible? Well for one, it’s free. On Instagram, businesses don’t need to shell out hundreds of dollars on third-party marketing help in order to create custom content.

Instagram is also quick. Snap a picture of a new product, throw a filter on it, add some hastags, toss in a fun comment and you’re done. It’s that easy.

  1. Interaction

There are 8,500 likes per second on Instagram and 1,000 comments are made per second. With all of this customer engagement you can create lasting impressions on your followers. Developing relationships through personal interactions is a fantastic way to create loyal, repeat customers. (Instagram)

Young people these days…always submerged in their smartphones, tablets and laptops for hours on end – never taking time to appreciate the world and all it has to offer. Well, not only are these young people (“Millennials”) accessing more content and learning more information than ever before, it turns out they have something to teach us about marketing and publicity. Thinking like a Millennial can actually help promote your business’ next event or outing.

Here are some tips to harness the marketing power of the Millennial:

1.)  Millennials like short and sweet messages

The reason so many younger people are flocking towards Twitter and away from Facebook is because the platform offers concise content with less clutter. Millennials know how to tweet something catchy and bold in 140 characters with smart hashtags to emphasize their message.

Use Twitter to build excitement around your next event and engage your community. Create a hashtag for the event that people will begin to recognize and repeat. Smart, short tweets with clever hashtags will intrigue your target audience and create a buzz around your event.

2.)  Millennials are anywhere and everywhere online

So why shouldn’t your business be, too?  Millennials have shown us that using one social media platform to get out a message only covers a small portion of the audience and restricts the type of content they can post.

If you have the means to do so, use different types of social media to promote your next event. Post pictures, messages, hashtags and links to Facebook, Twitter, Instagram, Pinterest, etc.  If the Ice Bucket Challenge has shown us anything, it is that video content is a great way to get attention and support.  Post a short video about your event and business to show your audience what it’s all about!

3.)   “But First, Let Me Take a Selfie.”

We all know of the obsession younger people have with taking selfies, but let’s be honest, you’ve probably taken some too.

During your event, take pictures of what’s going on and post it to social media. Even commission one of your employees to go around and take pictures of themselves or other people doing various things at the event. A live stream of activity will encourage more people to come and check it out.

The bottom line here is to be engaged in and passionate about your event. People will notice your enthusiasm if you post correctly. It will increase community engagement and heighten curiosity about your business and the event.  Be smart.  Be clever.  Be excited.  And embrace your inner Millennial!

Citation: DiRoma, CJ.  “Why You Should Think Like a Millennial to Promote Your Next Event.”  17 Aug. 2014.  <http://smallbiztrends.com/2014/08/millennial-promote-your-event-online.html>.

As a Digital Marketing Consultant, I get a lot of questions about how to make the most out of social media (Facebook in particular). Facebook is still a very useful networking tool. 56% of Americans have a Facebook account and if you’re a business, it’s important to take action on these sites. If you haven’t been using social media, don’t feel overwhelmed. We’ve got you covered! Here are some tips on on how to utilize social media and get the word out about Save Local Now.

1. Set up your page.
Start by setting up your page and adding your information. Make sure you request a web address like facebook.com/savelocalnow to make it easier for people to find you. Also include this web address on your business cards, on your website, and any marketing materials you have.

2. Identify Your Audience
Encourage your customers to “like” your business page. Invite all your friends and customers. If you want to get more likes you could have them enter to win a prize if they like your page. Keep in mind though, it’s not all about the number of like your business page has; it’s more important to genuinely connect with the people your engage with on Facebook.

3. Share It
Share your deals, events and promotions. Save Local Now provides you with easy 1-click social sharing. After your create your deals, events, and promotions on the Save Local Now digital marketing platform, easily share them to your Facebook, Twitter and Google+ pages. Sharing is one of the best ways to get more consumers aware of your promotion, getting you more clicks and more people redeeming your offer. They can also share your promotion on their FB page, and their friends can share it on their FB page, essentially spreading the word for you!

4. Create Quality Content
If your having trouble deciding what to post here is some inspiration: show some personality or spread a little wisdom. Have a fun fact of the week or a tip that relates to your business. Share business updates, post photos, participate in throwback thursdays with old photos of everyone in the office. Share interesting facts or promotions; the content you share should be interesting and inspiring for your followers. Be authentic, responsive and consistent.

5. Measure and Adjust
Facebook and Save Local Now have tools that will help you measure the traffic you are getting. On Facebook, visit Page Insights regularly and look for trends; this will help you maximize the impact of every post you share. On Save Local Now, subscribe to your Weekly Impression Report in the settings tab. Your subscription will allow you to view your impressions on a weekly basis so you can see how effective your social media shares are to see what’s working and what might need some improvement.

PRO TIPS
Try and post at least 4 times per day and schedule those posts accordingly; you’ll soon find when your consumers are most active on Facebook and what types of posts and promotions they are most interested in.

We hope you find these tips informative. Remember to like our Save Local Now page and feel free to share any of our posts. You just might find some inspiration there. Now get out there and be social!

The cold weather may be slowing your business down a bit. People want to stay indoors instead of braving the arctic temperatures and heavy snowfall. If you are blessed with warmer climates you may just be looking for something new to do with your business. One way to get away from the same ol’ humdrum is to host an event!

You may be thinking “Why would I want to host an event?” well, here’s two realy good reasons why:

Exposure:

Hosting an event can help you gain exposure especially on a local level. People are more likely to remember your business if you host a great event. Also, having an event allows you to market your business and your products without over selling.

Customer Interaction:

It’s one thing to reach out to your customers on social media like Facebook and Twitter, but what really makes the customer engagement is face to face interaction. Events are a great way to get to know your customers and build more personal relationships.

Consumers are more selective these days. They have a lot of ways to avoid advertisements and it’s important to come up with creative solutions. These events are marketing your audience directly, which can be more effective than radio, television, or print adds. Rather than pushing your products or services our them, they are coming to you.

While hosting these events, you can get your customers to experience products or services that you offer. This allows you to establish connections that build customer loyalty.

To ensure that your event runs smoothly, it’s important to make sure you have everything organized. Here are some tips to follow:

Set up your event with Save Local Now. Save Local Now’s event publishing makes it easy to send your event to your consumers.

1. Get an Oragnized Registration in Place:

Make sure you have a fun yet informative description and take advantage of the custom button. If you have a registration online, have that button go directly to that page or to your event page on Facebook where people can RSVP.

2. Tell Everyone About It:

Once you create your event you can push it out to all your social media outlets as well as send it out through email marketing. You’ll also be on the website and the app! Make sure you track your impressions to see who you are reaching.

3. Take Lots of Pictures and Videos:

Do a countdown or a behind the scenes of setting up the event to build excitement. During the event, capture are much as you can of the experience. Post these pictures or videos to social media. Let those who didn’t come see what they missed! Those who attended will have a great time going through your posts.

Whatever type of business you may be, building personal relationships with your customers is important. Social media is one thing, but face to face will always be the best way to reach your customers. Save Local Now makes it easy to get your started. So put yourself out there by bringing your customers in!

 

 

 

 

 

While using social media is a no-brainer for most people looking to promote their small businesses, few understand how to use it correctly.  There is an art to posting, tweeting, and pinning that will attract new customers while ensuring loyalty to old ones.

#1  First and foremost, social media is not a blank billboard for your business to advertise on!  If you follow a business of any kind on social media, you can attest to the irritation you feel when ads start filling the news feed. Use this platform as a way to send out information about your business or promote special deals and events.  Loyal customers will be drawn to well-timed, thoughtful posts and will share it with friends.  New customers will be drawn to the special offers and ideally become regular followers.

#2  Secondly, use social media tools to let your expertise shine.  Let people see what makes your business special!  Use the visual side of social media to display new products, videos, and testimonials. If you own a hair salon, post hair style demonstration videos on YouTube and Facebook.  If you own a bakery looking for more wedding business, pin pictures of your recent creations along with special promotions for wedding cakes and desserts.  Social media really is simple if you analyze a goal and the best way to reach it.

#3  Lastly, social media is a two-way street.  Don’t let the opportunity to interact with customers pass you by!  The beautiful thing about these sites is the ability for users to leave comments and feedback.  It’s a wonderful chance for you to improve your business.  They will let you know what they like and don’t like (so be prepared for criticism).  They will tell you what deals you should repeat and which products you should order more of.  Make sure you are responding to posts and comments so customers feel they’ve been heard.  Your business will appear more personal, and that’s how you build relationships with your customers!

Using social media effectively will do wonders for your small business.  It’s a cost effective way to promote and reach new customers.  Loyal customers will appreciate updates from your company and the chance to interact with you too.  Remember, don’t try to do everything.  Be an expert in your field.  Keep it small, and use the tools to your advantage!