Tag Archive : event promotion

August is here and students everywhere dread the feeling, but businesses are preparing for a boost in sales! In 2014 the National Retail Federation conducted a survey and found that the average family will spend about $670 each year on school apparel and supplies (grades k-12). This survey also mentioned that over 17% are planning to seek out small retailers for their back to school shopping! So here are some ideas on how you could promote your business for this back to school season

School ID Discount

Back to school shopping can be frustrating for everyone, but when your consumers see that (instead of going to Wal Mart) they can save some money at your business that takes some stress of their shoulders! To promote an idea like this, log onto your Save Local Now account and create a deal saying something like : For the first week of August anyone that brings in their student ID gets 5% or 10% off their purchase.

Sharing is Caring     

Social media is the way to go if you are promoting your Back to School supplies.

Over one-third of smartphone users that took the survey said they would be using their mobile devices to research products. Creating a mobile-friendly promotion on Save Local Now will allow you to show consumers what you have in store, and the best part is that as soon as you create your post you can share it to your facebook and twitter accounts right away!

A Personal Update

Gathering information on you customers is always important, lots of retail stores ask their customers for an email address at the register. If you have this kind of info gathered up group the members you believe would benefit from you back to school deal or promotion and make an email list. Once you have a list created you can send a marketing email through Save Local Now sharing your deal or promotion directly with your customers!

 

Stats from : http://tinyurl.com/oe4nz6h

Young people these days…always submerged in their smartphones, tablets and laptops for hours on end – never taking time to appreciate the world and all it has to offer. Well, not only are these young people (“Millennials”) accessing more content and learning more information than ever before, it turns out they have something to teach us about marketing and publicity. Thinking like a Millennial can actually help promote your business’ next event or outing.

Here are some tips to harness the marketing power of the Millennial:

1.)  Millennials like short and sweet messages

The reason so many younger people are flocking towards Twitter and away from Facebook is because the platform offers concise content with less clutter. Millennials know how to tweet something catchy and bold in 140 characters with smart hashtags to emphasize their message.

Use Twitter to build excitement around your next event and engage your community. Create a hashtag for the event that people will begin to recognize and repeat. Smart, short tweets with clever hashtags will intrigue your target audience and create a buzz around your event.

2.)  Millennials are anywhere and everywhere online

So why shouldn’t your business be, too?  Millennials have shown us that using one social media platform to get out a message only covers a small portion of the audience and restricts the type of content they can post.

If you have the means to do so, use different types of social media to promote your next event. Post pictures, messages, hashtags and links to Facebook, Twitter, Instagram, Pinterest, etc.  If the Ice Bucket Challenge has shown us anything, it is that video content is a great way to get attention and support.  Post a short video about your event and business to show your audience what it’s all about!

3.)   “But First, Let Me Take a Selfie.”

We all know of the obsession younger people have with taking selfies, but let’s be honest, you’ve probably taken some too.

During your event, take pictures of what’s going on and post it to social media. Even commission one of your employees to go around and take pictures of themselves or other people doing various things at the event. A live stream of activity will encourage more people to come and check it out.

The bottom line here is to be engaged in and passionate about your event. People will notice your enthusiasm if you post correctly. It will increase community engagement and heighten curiosity about your business and the event.  Be smart.  Be clever.  Be excited.  And embrace your inner Millennial!

Citation: DiRoma, CJ.  “Why You Should Think Like a Millennial to Promote Your Next Event.”  17 Aug. 2014.  <http://smallbiztrends.com/2014/08/millennial-promote-your-event-online.html>.