Tag Archive : email

Organize your email lists:

Spend time organizing your email lists. This will be the longest part of the email marketing process. Organize your email lists into audience groups by interest, category, location and more. You can create as many groups as you like to help you target important contacts: donors & volunteers, customers & prospects or patrons & vendors.

Know who you are sending to:

Take into account the email lists and tailor your messages to make your recipients pay attention and take action.

Focus on your posts:

On SLN, your emails are based on the posts you have created. Make sure the promotions, deals, and events have engaging titles (these titles will be the subject lines for your emails) and have content that people will be interested in.

Look at the stats:

In the email tab on the platform, you will be able to see the open and click-through rates for each of your emails. Take note on which types of emails do the best, and release more emails of that nature.

As a small business owner, email marketing is 100% essential. Often times you’ll get sucked into a purchasing a program that leaves you wondering how to write HTML code. Wouldn’t it be great if there was an EASY and FREE email marketing platform? Well, thankfully, there is! Here are the top 6 reasons why your small business should be using email marketing (even if it’s not Save Local Now’s).

  1. Email Marketing is Affordable

With Save Local Now, it’s actually free. We understand small business and we know that things are tight. One thing we often cut is our marketing budget; now, you won’t need to.

  1. Email Marketing is Easy

You could get all fancy with email and make it into something complicated. With SLN, you don’t have to. Create a business promotion on your SLN platform and publish it. From there, it’s as simple as clicking on that little email icon and pushing it out to your personal distribution lists. Get creative and separate your lists; your messaging for new customers and repeat customers should be engaging and – most importantly – different.

  1. Email Marketing is Quick

With SLN, you can share a published post to your email list in a matter of minutes. Our email platform does the work for you, bringing in your image and copy so you don’t have to. We’ve also integrated Google Maps into our responsive template (just to make it THAT much easier for consumers to find you).

  1. Email Marketing Delivers Retention 

You’re focused on improving customer experience and retention. Stats prove that email marketing is still the #1 way to do this. Make sure that when you’re sending out an email, you have something purposeful to say. Educate and reward the customers who open your emails every week.

  1. Customers Want Email Marketing 

Even in today’s fast paced world, email is still the preferred communication channel for consumers. With the hundreds of thousands of emails sent out every day, what will make yours different? Be creative, engaging, and honest. If they care about your brand (your product, your service, your staff) then they will open your email. Make sure they continue to.

  1. Email Marketing and ROI

Email marketing delivers revenue. This revenue stems from sharing a message with your following and encouraging them to take action. Blindly sending emails to your distribution list won’t get you anywhere. Know your customers, watch their patterns, educate and reward them. Remember: you are a customer, as well. What email marketing messages stand out to you? What have you responded well to? Don’t be afraid to integrate what’s working for others into your marketing agenda.

Check out a list of promotions made from other SLN business members and use them for inspiration!

Food and Drink Category:

  • Call Us Ahead for Fast Pick Up
  • Saturday Afternoon Wine Tasting
  • 1/2 Price Bottle of Wine with Entree Purchase
  • Happy Hour Pricing from 4PM-7PM
  • Tuesday Daily Specials!

Activities and Shopping Categories:

  • $25 Adult Paint Class
  • Ladies Night Out
  • Texas Hold Em Night
  • Help Local Charities
  • Ride for the Red Shield (event)

Health and Fitness Category:

  • 2 Week Free Trial
  • Teen Wellness Class
  • Wise Wednesday Stress Relief Session
  • Did you know? Exercise Improves Your Skin Tone and Color
  • A 1 Hour Work Out is 4% of Your Day – No Excuses

Hair and Beauty Category:

  • Great Haircut, Great Price
  • Free Blow Out!
  • New Bubble Wand In Stock Today
  • Back To School Special for Kids
  • What Are You Using On Your Skin At Home?

Home Category:

  • $500 Down and Quick Move In for Beautiful New Home
  • Your One Stop Glass Shop
  • New Design for Frameless Shower Enclosure
  • Stop By and Tour Our Three Model Homes
  • New Paint Colors in Stock

Automotive Category:

  • $24.95 Oil Change and Tire Rotation
  • $14.95 Wiper Blade Set
  • Get To Know Our Team of Experts
  • Your 1st Call For Transportation
  • Uh Oh! Better Get Maaco!

So you have a free email marketing platform through Save Local Now, but you don’t have an email list. Well, there’s no better time to start building a list of contacts than right now. We’re going to share a few simple ways to get you started.

First, why should you use email marketing from $LN? Here’s a couple stats from a Hubspot article that will blow your mind.

1. More than 90% of consumers check their email daily.

2. About 3/4 of all consumers would rather receive commercial information through email than any other method of communication.

3. Here’s the kicker – Email marketing, in general, has an ROI of 4300%.

Those stats noted, now it’s time to kick things into high gear and get your email list started! Use these tips to help.

1. When you are ringing someone out, ask them if they are interested in receiving email updates. These customers are already making purchases from you, so they are likely to come back again. Also, repeat customers spend about 67% more than the average customer. (Access Loyalty)

2. Have a contest that requires consumers to sign up for your email list. Once they sign up for your email list, as long as you don’t abuse their contact information, they are not likely to unsubscribe.

3. Offer exclusive deals and promotions via email. Send these consumers special deals once in awhile. Exclusivity always piques the imagination, and you have a great platform to promote exclusive deals!

Now use these ideas and watch your email list grow. Then start sending high quality email campaigns with the Save Local Now email marketing platform!

 

 

 

Spring is in the air! The sun is coming out, birds are chirping, snow is melting…it’s time to do some spring cleaning! Here are some tips to get organized:

1. Clear Out That Inbox

We know you get a lot of spam. Over 200 million spam emails are sent out PER DAY. Take some time at the end of each day and sort our your inbox. Delete junk mail. Create and organize folders to help you navigate your inbox better. Create a Save Local Now folder for all your impression reports! Before you know it, you’re inbox will be squeaky clean, and you will thank yourself for having a tidy email system.

2. Give Your Save Local Now Business Profile a Facelift

You might have updated it a few months ago but you might have also added a new service or popular product to your business. Give it a quick once-over and look for places that need a little refreshing. Update your hours if they are different in the summer. Check out your keywords and add some more. Post your business’ profile on social media again if you haven’t in a while. It’s a simple way to freshen up your image.

3. Create a New Spring Deal or Event

There’s a lot going on in spring. Some of you might have customers looking for landscapers, new hair styles, new cars or new houses. Put up a deal relating to spring to help drive more business. If you want new customers, offer referral discounts to encourage your already loyal customers to bring in more! If you want to throw an event, think of all the great things you can do with the nice weather; weddings, sidewalk sales, outdoor games, you name it. Lots of customers are looking for reasons to get outside and enjoy the fresh air. There are many great opportunities and it only takes a minute!

These are just a few things you can do for spring. Of course there’s still some windows that need to be wiped down and some floors that need some scrubbing, but your marketing strategy is just like that closet that needs to be cleaned out and reorganized. Out with the old, and in with the new. Keep things updated and keep things going!

 

 

Understanding the trends in digital marketing allows small businesses to compete with bigger companies. Having a strong digital marketing strategy is becoming vital as more people are consistently accessing the web through their mobile devices. Understanding the importance of these digital marketing trends can also help small business owners make smart budgeting decisions to create the biggest impact.

  1. Freshness. An important aspect to consider when looking to boost digital marketing is the freshness of your website. Search engines give more attention to websites that provide a high level of engagement. Features such as polls, social media integration, reviews and frequently updated content provide an advantage over websites without these features. Your website should also contain micro-data, which allows search engines to quickly decipher the information on the website. Finally, having a fast download and user-friendly format is essential. I recommend a Bootstrap framework for a modern look and feel.
  2. Have a Mobile Strategy. Mobile web traffic is expected to surpass desktop traffic in 2014. This is an important point to understand. Approximately 1.2 billion people search the web from a mobile device, and 34% of adultsDigital Marketing now own a tablet. Having a responsive website that automatically adjusts and scales to a mobile device’s format is crucial. Having an app for your business is even better, but creating your own app is very expensive and nearly impossible to maintain.  Adding mobile promotions (with Save Local Now) will also aid in building your mobile traffic.
  3. SEO is Still Important. Despite all the changes and developments over the last 18 months, search engine optimization is still important and needs to be taken into consideration when creating a website and adding content to that website. Making sure the name, address, and phone number of the company are consistent is important. There is still no replacement for content marketing as a key factor in SEO. SEO has been shifting from keyword rankings to the relevance and timeliness of the content.
  4. Invest in Paid Search and Media. Online directories and reviews for websites are an important element of digital marketing. So much so that it is worth an investment to be included in the directories and websites relevant to your business (pssst, you can get these benefits for free with Save Local Now)
  5. Grow Your Social Media Presence. Having a strong social media presence is increasingly important. A company’s level of influence within social media is now linked to search engine optimization and establishing your website as an authority within your niche. Key social media channels you should be involved in are Google+, Facebook, Twitter, and YouTube (no seriously, Google + is becoming more and more relevant). But be careful, do not plunge into the pitfalls of social media.  Be sure to post quality information, then get back to work!
  6. Customer Reviews are Beneficial. First, it is important to maintain a high quality product and customer service. Customer reviews are very influential to potential customers, and having positive reviews can greatly impact your business. Make sure to regularly review comments, ratings, and reviews left on your website. Responding to reviews will increase engagement with your customers and show potential customers what good service they can expect.
  7. Email Marketing is Still King. With Google removing that annoying “display all images” button, it now allows images to pop up in emails quickly (although there is a restriction to access folders and cache info).  Taking advantage of crafting a message for your customer through email is important. The average SMB has about 2,000 email addresses, and building a professional looking message through email is more important than ever (again, free with Save Local Now!).

25 Mind Blowing Email Marketing Stats

Email marketing stats

Email marketing is one of the most effective tactics for driving sales, but don’t take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message.

So hold on to your coffee mugs; we’ve got 25 awe-inspiring email marketing statistics. Check them out:

  1. 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
  2. 33% of email recipients open email based on subject line alone. (Convinceandconvert.com)
  3. Roughly half of an email list will be active – either opening or clicking on emails. (Epsilon)
  4. Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report)
  5. Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)
  6. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report)
  7. 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
  8. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
  9. 39% of marketers have no strategy for mobile email. (eConsultancy  2012 Email Marketing industry Census)
  10. 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)
  11. 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
  12. Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
  13. 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
  14. 1 in 2 marketers use animated gifs in their email campaigns. (Experian Email Market Study)
  15. This year, about 84% of all email traffic will be spam. (The Radicati Group)
  16. Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau)
  17. Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
  18. Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends)
  19. Email marketing spend grows 10% year over year. (Forrester 2011)
  20. 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
  21. For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
  22. 82% of consumers open emails from companies. (Litmus)
  23. 64% of decision-makers read their email via mobile devices. (TopRankBlog)
  24. There are 3.6 billion email accounts in 2013. (The Radicati Group, Email Statistics Report, 2012-2016)
  25. By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016)