Tag Archive : digital marketing

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on shopping and retail, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that shopping focused businesses create posts and share them so consumers can see your products and engage with your offering. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Deals – Advertise your latest deals or advertise a flash sale for social media followers only
  • New Products – Let your followers know when you get a new line in the store
  • Social Media Exclusive Offers – (Get 10% off your next purchase if you like us or $5 Off if you RT #savings)
  • Establish Yourself as the “Expert” – create posts about style trends, the best antique shows or the right running shoe for different types of runners

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on activities, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that activity based businesses create posts and share them so consumers can see how much fun the are missing out on. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Special Events – Dollar Dog Night, Glow In The Dark Bowling, Torchlight Canoe Trip
  • New Activities, New Equipment or Great New Guides – Fun Facts about our newest ranger, John
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures – Show your consumers enjoying your activities

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that fall into the food & drink industry (restaurants, bars, markets, coffee shops, etc.) social media is a critical slice of the marketing pie. Why is this? Social media is the digital space where you are building a reputation whether you’re actively using it or not. Billions of users are searching social media every day to find things that intrigue them, including places to grab a quick bite or quench their thirst. That’s why it is critical to share and post on social media on the regular. Need some inspiration for your next post? Check out these popular share ideas from other Save Local Now food & drink businesses:

  • Daily/Weekly/Monthly Specials
  • New Dishes or Drinks
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures of consumers enjoying their time

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

With Twitter having over 300 million monthly active users, you may have found yourself trying to use Twitter as a marketing tool for your business. At times it may be hard to connect with your current customers or find new ones, so here are a few tips on how to get your Twitter feed alive and active.

Reach out to your followers.

Make your feed more interactive! If all of your tweets are promotions it may be hard to tell whether or not your followers are actually reading your tweets. Keep your feed active with things like:

  • Daily Trivia
  • Coupons
  • Giveaways

Not only will these kinds of tweets bring in customers, but they will give you an idea of how many people you are actually reaching with your tweets.  

Make your Followers Feel like VIPs  

Give your customers a reason to be following your twitter and retweeting your tweets. This is a really great way of building a strong relationship with your customers. Try to tweet promotions like:

  • “If you come in today and have retweeted this tweet you get 10% off your lunch!”
  • “If you are following us come and get your haircut today, receive 25% off your next cut!”

Promoted Tweets        

When a brand’s Twitter followers see promoted tweets, they buy 29% more than other followers who see organic tweets.

 

Promoting your tweets gets your tweets out to a larger audience, so if you are pleased with how marketing on twitter has affected your business and are willing to learn more this link can help you with that.

Chart from:   http://venturebeat.com/2013/08/08/promoted-tweets-boost-offline-sales-by-29-twitter-says-and-theyll-show-you-how/

Summer is an amazing time to offer amazing deals to engage new and returning customers. Here are a few samples for every type of business!

Food and Drink:

Title: Fourth of July Catering Specials!

Description: 4th of July celebrations often involve family, food, grills, and fireworks. Whether you’re looking to bring people together at your office or set-up a picnic with family and friends, we can help you put together some delicious options.

How we may be able to help:

  • Putting together a celebration at your office (or an offsite venue) with some specialty cocktails and fun fourth of July inspired food
  • Sending sides (or the full menu) for a bbq with family and friends. We can add staff if you need some help
  • Letting you pick up a few sides or picnic related food for a smaller at-home event

Shopping:

Title: Christmas in July Sale!

Description: Save BIG this summer with our Christmas in July Sale! Up to 50% off of select items both in store and online!

Beauty and Spa:

Title: Take a Mental Vacation and Relax with Us

Description: Treat yourself this summer with a relaxing day of to our spa! Services include skin care services, massage services, body treatments, hand and feet treatments, aqua detox, organic waxing bar, and many more!

Automotive:

Title: Summer Detailing Discount

Description: Your kids washed the outside, let us help you clean the inside with an interior and exterior detailing for only $30! Package includes: undercar clean with undercoat, trim protectant, tire shine, wheel brite, mat cleaning, door/steering wheel/seat wipe down, and fresh scent.

Travel:

Title: Book a Romantic Summer Getaway to our Local Winery

Description: It’s not too late to plan your summer getaway! Surprise your special someone with a romantic Wine Country Getaway! Relax in a room or suite of your choice, and receive a complimentary bottle of wine or grape juice and luscious local truffles. This package also entitles you to a private tasting at one of our local wineries.

Activities:

Title: School’s Out! Bring in your Report Card for a Free Game of Bowling

Description: Is you report card something to be proud of? Reward yourself with a free game of bowling on us! If you earned an “A” (or the equivalent) on your final 2015-2016 report card, bring it into our location to redeem your free game!

Health & Fitness

Title: Get Your Beach Body This Summer! Free Invitation Fee!

Description: Now is the time to get that beach body you always dreamed of! Join our gym this summer and get the invitation fee waived!

Home:

Title: AC Broken? No Problem! Here are some quick tips to stay cool while you wait for it to be repaired!

Description: Follow these quick tips to stay cool while you wait for your AC to be fixed!

  • Use satin sheets/pillow cases
  • Drink lots of water
  • Set fans to counter-clockwise
  • Wear a water-soaked bandana
  • Close your blinds
  • Avoid hot showers and steam

Service:

Title: Your Summer Just Got a Little Easier: We Now offer Pool Maintenance!

Description: With our new, affordable pool maintenance service, your summer just got a lot easier! Check out our deals and packages for all your lawn, yard, and pool care needs!
Have any other ideas! Share them with us in the comments below!

Save Local Now was built by a Chamber exec specifically for Chamber members (especially small to medium sized businesses). Many of us are confused by digital and social media marketing. Without spending a fortune, how are we supposed to compete with larger companies with a much larger marketing budget? Email marketing costs money. Search engine optimization costs money. Social media management costs money.

While these components of digital marketing cost money, they are also essential for survival in the online market place.

That’s why Chambers of Commerce choose to partner with Save Local Now; to bring FREE digital marketing tools to their Chamber members.

With Save Local Now every member has access to their very own digital marketing platform. This platform lets members publish business promotions like: “BOGO for First Time Customers!” – “We’re open late on Wednesday’s” or “Check out our new product now sold in store!”

The SLN platform allows members to 1-click share those business promotions to their own social media pages, including Facebook, Twitter and Google+.

With the SLN digital platform members are also able to share those business promotions through SLN’s free email marketing. SLN reminds us that SOCIAL MEDIA IS TO REACH MORE CUSTOMERS, EMAIL MARKETING IS TO GENERATE REVENUE.

Lastly, SLN provides FREE search engine optimization to each and every member’s profile. SLN will help place your members higher and higher on search engines like Google, Yahoo and Bing, allowing local consumers to find their products and services more quickly and efficiently.

Note for members: Regardless of if you have a small business or big business, there is benefit here. Online marketing for your business that you can do quickly, easily and completely free of charge.

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds.

To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. When small businesses communicate with their customers by providing information instead of offering a sales pitch, the consumer will listen. The message and the brand is no longer an interruption, but a valued information provider.

There’s a name for this tricky tactic — it’s called content marketing. Content marketing means consistently creating and distributing information that is valuable and relevant to those people within a small business’s target audience. Ultimately, the goal is for your content to entice a consumer to do business with your company.

You might be thinking, “That’s not what I do — I’m not a writer!” But whether you sell gizmos, fix cars or build homes, content marketing for your company can help you attract and retain customers.

Here are some of the ways content marketing drives results for small businesses.

1. Boosts brand awareness.

Consistency is a key ingredient to a successful content marketing strategy. This means publishing fresh content at a regular frequency, creating many opportunities for a target market to see the company’s name. Your brand becomes familiar to them, and you’ll be top-of-mind the next time they need your services.

2. Builds an identity as a trusted expert.

If there are 10 plumbers in a town but only one provides helpful information that educates the community about plumbing maintenance, problems, options and innovations, that brand will stand out as the expert. By doing this, a brand is demonstrating its expertise, so prospective customers need not question or research its know-how. Since this small business is helping consumers without getting paid for this advice, it will also earn a reputation of being trustworthy.

3. Encourages your customer to take action.

When consumers need to spend money or make time for a service, it’s natural to procrastinate. However, once a consumer gets clear answers to his or her questions, or hears a story that he or she can relate to, that person could finally be motivated to make a purchase or schedule an appointment. Producing content that guides a consumer through the buyer’s journey (awareness, evaluation and purchase) results in more sales.

4. Sharable content brings people in the door.

Creating a steady stream of fresh information on a variety of topics opens several avenues to drive traffic to a website — through search, social media, traditional media and more — which ultimately results in phone calls, orders or foot traffic. Marketing tactics that are already in place, such as pay-per-click advertising, digital banner ads, public relations efforts, social media accounts and search engine optimization don’t work as well without content to promote.

These vehicles need something to talk about and link to. Publishing new, relevant content gives people a reason to click. Covering unique, timely and seasonal topics will interest a broader audience and encourage repeat visitors. It also boosts ranking in search results, making it more likely that potential customers will find your small business before one of your competitors.

5. Keeps your website fresh.

Most consumers today rely on the web to find information they need to make decisions. So, a website often will be a consumer’s first impression of that business. A stagnant, stale website is less interesting and less professional than one with updated content that changes regularly. Undecided consumers who are researching their options might check out a website and social media presence more than once. When they come back, seeing something new and relevant makes their visit a better experience — and shows that the brand is a professional organization.

 

Original article can be found here.

The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business.

Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist to make sure your online business is ready for the fast-approaching holiday season.

REMEMBER: Save Local Now is a completely free member benefit. Included in your digital platform: content publishing, email marketing, search engine optimization, and social media sharing.

1. Analyze previous holiday-season data.

This is something so simple, yet many businesses completely ignore the gold mine of data they have available to them. Where did the majority of your holiday traffic that lead to conversions come from last year? Was it email marketing, social media, paid search or organic traffic?

2. Build out holiday-specific landing pages.

You will want to have several landing pages to split test, so rather than scrambling to get them done at the last minute, build them out now. This allows you to start your holiday marketing with a large group to pull data from.

The sooner you are able to clip the poorly performing pages and identify your highest converting landing pages, the sooner you can push the majority of your traffic to the best performing landing pages. You want to make sure you have identified your best performers before the peak of holiday season.

3. Set up your holiday email-marketing campaigns.

There is a good chance that your holiday email offers and funnels will be slightly different than your traditional email campaigns. For example, your traditional conversion funnel might reach the consumer every 10 days with an offer, but during the holiday season you will want to be a little more aggressive. Consumers are in the buying mood — if you wait too long you might lose those potential customers to a competitor that reached them sooner.

4. Ensure your website is mobile-friendly.

It’s been said a million times — you need a mobile-friendly website. While running your site through Google’s mobile-friendly test is a good start, you need to also test your user experience with real visitors.

Ask friends, family, employees and complete strangers to access your website via their mobile devices and have them navigate your pages, access your offers, submit your forms and attempt to contact your business. You need honest feedback — if something sucks they need to tell you. Holiday visitors are in the buying mindset, so you need to make sure they don’t get frustrated or annoyed while on your website.

5. Map out your holiday content marketing.

It’s never too early to start planning your holiday content. Start chipping away at it now and you can have all of your blog posts scheduled ahead of time.

You will also want to consider increasing your posting frequency during the holiday season. This should be something that you start discussing early with whomever is handling your SEO. You will often want to create your content around holiday specific keywords.

6. Schedule your holiday season social-media posts.

If you aren’t using an automated social-media tool, now is the time to look into it. I use Hootsuite — it costs me less than $120 a year and allows me to schedule posts far in advance. You never want to automate all social media, but it’s nice to know that you always have posts scheduled that can spark interaction and drive website traffic.

Holiday-specific images, hashtags and messages are key — your approach will be a bit different during the holiday season. During peak holiday season, don’t be afraid to throw some direct offers out there — people will be searching for deals and using the correct hashtags and keywords can help attract purchase-ready consumers.

Original Article: http://entm.ag/1NB1ifs

As a small business owner, email marketing is 100% essential. Often times you’ll get sucked into a purchasing a program that leaves you wondering how to write HTML code. Wouldn’t it be great if there was an EASY and FREE email marketing platform? Well, thankfully, there is! Here are the top 6 reasons why your small business should be using email marketing (even if it’s not Save Local Now’s).

  1. Email Marketing is Affordable

With Save Local Now, it’s actually free. We understand small business and we know that things are tight. One thing we often cut is our marketing budget; now, you won’t need to.

  1. Email Marketing is Easy

You could get all fancy with email and make it into something complicated. With SLN, you don’t have to. Create a business promotion on your SLN platform and publish it. From there, it’s as simple as clicking on that little email icon and pushing it out to your personal distribution lists. Get creative and separate your lists; your messaging for new customers and repeat customers should be engaging and – most importantly – different.

  1. Email Marketing is Quick

With SLN, you can share a published post to your email list in a matter of minutes. Our email platform does the work for you, bringing in your image and copy so you don’t have to. We’ve also integrated Google Maps into our responsive template (just to make it THAT much easier for consumers to find you).

  1. Email Marketing Delivers Retention 

You’re focused on improving customer experience and retention. Stats prove that email marketing is still the #1 way to do this. Make sure that when you’re sending out an email, you have something purposeful to say. Educate and reward the customers who open your emails every week.

  1. Customers Want Email Marketing 

Even in today’s fast paced world, email is still the preferred communication channel for consumers. With the hundreds of thousands of emails sent out every day, what will make yours different? Be creative, engaging, and honest. If they care about your brand (your product, your service, your staff) then they will open your email. Make sure they continue to.

  1. Email Marketing and ROI

Email marketing delivers revenue. This revenue stems from sharing a message with your following and encouraging them to take action. Blindly sending emails to your distribution list won’t get you anywhere. Know your customers, watch their patterns, educate and reward them. Remember: you are a customer, as well. What email marketing messages stand out to you? What have you responded well to? Don’t be afraid to integrate what’s working for others into your marketing agenda.