Tag Archive : data

Keeping track of who is interacting with your social media helps you build a better understanding of what content you need to push out. Facebook Insights stores a lot of data to help you take control of your page and fan base. With all the data Facebook Insights stores, it may seem overwhelming so here are the key points you will should keep up with.

  • Fan Growth

Recording the users that like your page on a either a weekly or monthly basis. After  getting an understanding of your average fan growth rate, set a goal of how many new fans you would want on a monthly basis and then you can plan your content creation accordingly!

access facebook insights

  • Demographics

 

Facebook provides you with the age, gender, and location of your fans. Once you know what the characteristics of your general fan base are you can concentrate specifically on what content you believe that group would enjoy and tailor your posts to them.

facebook insights people tab

Visits Tab
The visits tab shows you the areas of your facebook that most of your fan base crowds to.If you would like to dive a little deeper you can also see specific actions taken, like others that post on your page, check-ins and mentions. Knowing where on your page people spend the most time will give you an idea of what content to create.  

facebook insights visits tab

If you keep track of these three points you should feel confident in knowing which content to push out and when.

 

Graphs from http://tinyurl.com/jfcwj7b

It’s a common misconception that digital marketing is easy. Throw some words on a cool graphic. Post on social media. Take out an ad here and there. Done! Yeah, If only it were that simple.

Successful digital marketing is reliant on striking a balance between instinct, elbow grease, and acute attentiveness. Not just paying attention to what you’re doing, but also paying attention to what is being said about your brand. Now, you may be wondering, “How am I supposed to know what’s being said about me?” One word: metrics. So many businesses tend to ignore the importance of their metrics, and in turn completely dismiss this vital source of information.

When it comes to digital marketing it’s important to not only understand your metrics, but to also utilize them in order to help you better market your brand. Here are some tips on how to digitally market smarter.

Overanalyzing can hurt more than it can help:

It’s easy to get swept up in the world of digital marketing. With so many factors, angles, strategies and opinions it’s hard not to nitpick. Sticking to the metrics (purchases, creation of new customers, conversions, etc.) will help guide your marketing in the right direction.

Your content doesn’t need to be perfect to be marketed perfectly:

I think we can all agree that the main purpose of your content is to inform, engage, and educate. However, many businesses are so invested on the creation of this content that they forget half the battle is distributing it. It doesn’t matter how flashy your content is; if it doesn’t reach, relate, or connect to your audience it’s irrelevant. Taking the time to determine the best channels and strategies for content distribution will lead to digital marketing success.

Quality over quantity:

One of the biggest mistakes a business can make is trying to increase their breadth while completely disregarding their depth. The desire to be everywhere makes sense, but focusing on the basics and building a strong foundation is key when your goal is long-term success. 

Experience is key:

Just because someone understands how to use #hashtags doesn’t mean they’re cut out to be your marketing director. You need someone who understands the countless marketing channels, and knows what should go where. On top of that, it is essential that they know what kind of metrics to look for and how to use that data to expand your brand. 

Measure, measure, measure:

Marketing 101: the goal of marketing is to create customers, and inevitably keep them. If you aren’t actively analyzing things like customer satisfaction and lead generation, you’re failing. By not basing your strategies off of solid facts and figures, you’re wasting your time. Remember: marketing without data is like driving with your eyes closed.

Grow:

Marketing is an ever-changing field, and digital marketing is no exception. What was successful a week ago may be old news today. Staying ahead of the game and knowing when its time to change it up is fundamental. A great marketer is thinking about next week while everyone else is still thinking about today.