Tag Archive : customer loyalty

Did you know that 76% of consumers say they view customer service as the truest test of how much a business values them (2015 Aspect Consumer Experience Survey)? Chances are, your business already employs a few methods to increase customer service. Good customer service requires  a positive attitude, teamwork, and creativity. All of these attributes lead to higher sales. Once in a while, your business should consider treating your customers to a special event or party to drive sales, and also remind your customers how much you appreciate them. Here’s a few pointers:

– Keep your event local. Choose a location close to your business so customers do not have to go out of their way, and the experience feels personal.

– An event could also be hosted inside your business. Invite customers for complementary food and drinks while encouraging them to shop, or offering a special deal along with your event.

– You could also use your event to promote a best-selling or new product. Invite the product’s representative to come to the event and talk to customers!

– For a more sophisticated event, serve appetizers and refreshments, for a more casual gathering, go with a cookout to appeal to a family oriented crowd.

– Whatever event you choose, make sure the event represents your business image. It should reflect your business’s personality and appeal to your target customers.

– Make sure to promote your event using digital marketing, personal reminders, in-store signage, and invitations for your customers. Save Local Now offers email marketing and easy to use deals and promotions templates for your business- perfect for organizing this type of event.

– Do not be afraid to socialize with your customers! Add a face to your business and get to know customers on a deeper level.

– Always remain professional. Even while you’re socializing, it’s important to keep a responsive, appropriate attitude.

Hosting an event to promote your business does not have to be intimidating. So go ahead and plan a fun, casual, and complementary event for your loyal customers. Show them how much you care about them, and they will return the favor!

The cold weather may be slowing your business down a bit. People want to stay indoors instead of braving the arctic temperatures and heavy snowfall. If you are blessed with warmer climates you may just be looking for something new to do with your business. One way to get away from the same ol’ humdrum is to host an event!

You may be thinking “Why would I want to host an event?” well, here’s two realy good reasons why:

Exposure:

Hosting an event can help you gain exposure especially on a local level. People are more likely to remember your business if you host a great event. Also, having an event allows you to market your business and your products without over selling.

Customer Interaction:

It’s one thing to reach out to your customers on social media like Facebook and Twitter, but what really makes the customer engagement is face to face interaction. Events are a great way to get to know your customers and build more personal relationships.

Consumers are more selective these days. They have a lot of ways to avoid advertisements and it’s important to come up with creative solutions. These events are marketing your audience directly, which can be more effective than radio, television, or print adds. Rather than pushing your products or services our them, they are coming to you.

While hosting these events, you can get your customers to experience products or services that you offer. This allows you to establish connections that build customer loyalty.

To ensure that your event runs smoothly, it’s important to make sure you have everything organized. Here are some tips to follow:

Set up your event with Save Local Now. Save Local Now’s event publishing makes it easy to send your event to your consumers.

1. Get an Oragnized Registration in Place:

Make sure you have a fun yet informative description and take advantage of the custom button. If you have a registration online, have that button go directly to that page or to your event page on Facebook where people can RSVP.

2. Tell Everyone About It:

Once you create your event you can push it out to all your social media outlets as well as send it out through email marketing. You’ll also be on the website and the app! Make sure you track your impressions to see who you are reaching.

3. Take Lots of Pictures and Videos:

Do a countdown or a behind the scenes of setting up the event to build excitement. During the event, capture are much as you can of the experience. Post these pictures or videos to social media. Let those who didn’t come see what they missed! Those who attended will have a great time going through your posts.

Whatever type of business you may be, building personal relationships with your customers is important. Social media is one thing, but face to face will always be the best way to reach your customers. Save Local Now makes it easy to get your started. So put yourself out there by bringing your customers in!

 

 

 

 

 

As you know, Save Local Now allows you to created UNLIMITED Deals for your business for FREE. What you might not have known is the importance creating those deals has on customer loyalty and how you have the opportunity to create revenue for your business. This article says it best:

“on average, according to most industry estimates, it costs nine times more money to acquire a new customer than to keep an existing one.

Each time a customer redeems a coupon, it’s an opportunity to connect with them on a personal level. Ask for their e-mail address, or encourage them to write a review of your products or services on local directory listing sites. Ask them to follow you on Twitter or join your Facebook Fan Page, and always follow-up with further promotions down the road. Make sure to deliver something of value to your customers –- don’t spam them with unwanted e-mails, but offer compelling, targeted offers that nurture an ongoing relationship.

Why not try some unique customer loyalty promotions? Try a coupon sent to only your most loyal customers, or open your shop one hour early for loyal customers, paired with coffee and croissants and a store-wide 15% off discount.”

Let Save Local Now help you achieve customer loyalty. Less than 5 minutes of your time may amount to 5 loyal customers! You have the advantage of getting ahead of the big box stores that bombard their customers with thoughtless, unpersonalized, generic emails. So, what are you waiting for? Get started on making those deals and make some new customers today!