Tag Archive : buy local

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on activities, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that activity based businesses create posts and share them so consumers can see how much fun the are missing out on. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Special Events – Dollar Dog Night, Glow In The Dark Bowling, Torchlight Canoe Trip
  • New Activities, New Equipment or Great New Guides – Fun Facts about our newest ranger, John
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures – Show your consumers enjoying your activities

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Summer is the time for family, friends, fun, and community. Many local communities organize concerts, festivals, fairs, and other events to celebrate the warm weather. These are the perfect opportunity for small business owners to gain exposure and meet locals and other event goers.

Here are some tips on how to get started marketing your small business at local events:

Do Your Research

Your first step is to research what events are occurring in your local community (and the nearby communities) in the upcoming months. Some examples of events you should look out for are festivals, art walks, farmers markets, and flea markets.

Prior to choosing an event to attend, make sure to know your target audience. While researching local events, research what type of customers it brings in. Choose an event/events that are a good match!

When you have an event in mind, contact the organizers to get the details and see what opportunities exist. This could range from sponsoring the event, having an information booth, or actually selling your products. Be sure to ask about all of the costs and requirements involved.

Prepare Yourself and Stand Out

Decide what your goal is at the event. Are you planning on selling products? Make sure you have enough stock and that there are several ways to accept payment. Generating leads? Make sure you have enough literature to hand out and you have an easy way to collect information.

Make sure you have several energetic, well-trained staff members to work the event. Your business’s presence shows that you and your staff are actively engaging with the audience. These details can make or break effectiveness and help you to stand out.

Assess Your Results

Like any marketing effort, you need to track results to see if the event was worthwhile. Set goals for how much you want to sell, how many prospects you want to talk to or how many leads you want to capture. Track them and assess your results afterward. Fine-tune your approach depending on what you learned.

Make Sure to Have Fun

Above all enjoy yourself. Customers are more likely to approach people who look like they enjoy what they are doing. Whether your booth is successful or not, it’s a great way to connect with your local community and build a great reputation for your business.

At the most basic level, buying local ensures that more money stays in our community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. The Chamber of Commerce encourages all residents to shop small and support our locally owned businesses! Shopping locally provides you with the opportunity to discover something different; it’s unlikely that you’ll find the same thing at a local store as you would the mall. Save Local Now, the Chamber’s “Buy Local” program, highlights and promotes Chamber members and the deals and promotions they create. Locals and tourists alike can download the FREE Save Local Now app to access deals, events and accurate business information. Saving money and buying local has never been easier!

Holiday gifts hold more meaning and value when you shop local and support small businesses. Every dollar you spend at a local spot filters back into the community by creating jobs, boosting the area’s economy and supporting the region’s talent.

Where we spend our money matters to the community, and there are so many ways to buy local. Grab a coffee at the independent café. Stop for a sandwich at the corner deli. Peruse local boutiques for something to wear to a holiday party. Find interesting gifts at shops run by people who live in the community. Dine out at a neighborhood restaurant.

Small businesses are a thriving, growing sector in our economy. They improve our neighborhoods and change our lives for the better. Here are seven reasons to shop local this holiday season.

Feed the local economy. When you shop local, the dollars spent at small businesses filter directly back into the community. The food, drinks, supplies, clothing, gifts and more you buy are taxed—and that tax income is confined to the area. Tax dollars support improvements in infrastructure, schools, parks, safety and more. So that gift you buy at your local shop is one powerful way to make important positive changes in your neighborhood. And every dollar counts.

Support our ‘makers.’ Entrepreneurs have a dream, and you’re supporting it by shopping at their places of business. The creative seamstress who opened a clothing shop—the home baker who went out on a limb and started a patisserie: These brave, hard-working individuals are making their dreams reality. Let’s patronize their businesses so they can thrive. Shop local, support our makers and their dreams. (After all, they’re supporting our communities.)

Find unique gifts for hard-to-shop-for relatives. You never know what to buy for your uncle. Your sister’s closet is already full of clothes you see at typical retailers. Let’s face it, some relatives are very difficult to shop for. Small businesses offer items you won’t find in the Big Boxes or run-of-the-mill national retailers. Some shops feature hand-crafted items or one-of-a-kinds. Isn’t it fun when you find a special gift that elicits an enthusiastic “Where did you get that?!” Explore area shops and wrap up something different this year.

Local shops create local jobs. Local businesses hire area talent. They need staff to keep their doors open. They need workers with an array of skills. Small business owners hire people from our own neighborhoods, people like us. When we keep local shops in business, we secure local jobs, which means improving the regional economy and boosting the community’s tax base. The goodness goes round and round.

Boost real estate values. You know that abandoned storefront? Remember that tired, old building? When local shops take up residence in our neighborhoods, they not only improve infrastructure by creating unique, interesting places to visit—they attract the visitors. More people shop, spend, enjoy and return for more fun. Everyone in the community benefits when local shops are successful.

Support local causes. Small businesses are tireless community champions. They sponsor our Little League teams and support school fundraisers. They volunteer time and talent to community causes. They pay taxes that improve the schools and local services. Our small businesses are true friends and thoughtful citizens, and they’re constantly giving back to our cities. By patronizing their shops, we help them continue to thrive so they can continue being good stewards.

Get to know the locals. Shopping is more personal when you get to know the owner. By frequenting local businesses, we build relationships with interesting people who are serving our communities by providing places to eat, drink, dine, shop and buy goods of all kinds.

 

Original article here.

 

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We’re excited to inform you that, just last month, Save Local Now finalized its partnership with iHeart Media! This media powerhouse is now our exclusive radio partner nationwide; this means, no matter the market, partners of SLN can now purchase radio advertising at a discount. The possibilities here are endless: traditional radio, online radio, mobile app, and banner advertisements are all available to you and your members.

With strategic and meaningful partnerships like this, we’re fulfilling our brand promise of leveling the digital playing field for chambers of commerce and their member businesses.

For a market-specific quote, send your request to: marketing@savelocalnow.com.

You’ve claimed your business, and you’ve enhanced your profile. Now, it’s time to post! How often should you post? Does it always need to be a discount? Don’t stress! We’ve broken down the process to make it as fast, easy, and FUN as possible.

We recommend that you start with one to three posts per week on Save Local Now. Remember, as more and more people create posts and promotions for their business, your post is being pushed lower in the feed. The MORE you post, the MORE you’re seen. Put yourself in your consumer’s shoes; what would make you react? What do you offer that would appeal to the consumer? Here are some ideas, based on category, for SLN promotions:

  • Food and Drink:
    • Title: ½ Price Bottles of Wine!
    • Description: Monday nights only! ½ price on bottle wine selection with the purchase of one adult entrée!
  • Shopping:
    • Title: Just in Time for Mother’s Day!
    • Description: Send flowers to that special someone. Mention “Save Local Now” for $7 off!
  • Services:
    • Title: $10 Off SPRING TIME Gift Certificate
    • Description: Receive $10 off a full service groom – perfect for your favorite pooch!

Looking for non-discount related promotions? We’ve got you covered: Non-Discount Promo Ideas

Keri Senderak, Director of Marketing and Communications at Save Local Now, was interviewed on the importance of supporting local. See her full interview  here.

Why is buying local so important to businesses and the economy as a whole?

At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store instead of these “big box” corporations, consumers can rest assured knowing that they’re doing their part at keeping their communities unique and thriving.

How does buying local save money?

Buying local saves people money in several ways. These small businesses are close to home, meaning that many people don’t need to travel far to get to them. Products (like fruit and produce) are made or grown at local locations, so they don’t have to travel far to get where they’re going. This means that, in many cases, there is no middle man. This translates to lower prices for the business owner and, of course, the consumer.

What are the current trends you’re seeing in local communities?

Saving money by buying local. I’ve noticed that many chambers of commerce (more specifically those that have partnered with Save Local Now) are encouraging “buy local” initiatives. Now more than ever chambers and their small businesses recognize that when consumers buy local, they are also assisting in the creation and retention of jobs.

Where do you see local businesses in the next few years? Few decades?

I only see communities and their local businesses growing stronger. Many of us concern ourselves with “what’s trending.” These “buy local” promotions are most definitely trending, but I also believe they’re here to stay. People genuinely care about their communities; they want a booming downtown area, safe streets to walk on, job opportunities and friendly atmospheres. Honestly though, who doesn’t? I don’t see small business going anywhere any time soon.

You partner closely with chambers of commerce. What are some things you do together?

We partner exclusively with chambers of commerce to help their member businesses. We discovered that many of these small business owners didn’t have the tools they need to ensure a successful business. We void that gap by partnering with the chamber. The chamber pays for SLN services, and their members get SLN as an added benefit for being a member of the chamber. Currently, Save Local Now is in 27 states, and more than 80,000 member businesses have received SLN as a NO-COST member benefit. Here at Save Local Now, we are all about the small business owner, and will do whatever we can to guarantee the success of that business, the community they’re in, and the chamber of commerce that supports them.

You can follow Keri and Save Local Now on Facebook and Twitter.

Save Local Now, a FREE chamber member benefit, is here to help small business drive consumer traffic. Now more than ever we see the value in supporting local business. At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store, consumers can rest assured knowing that they’re doing their part of keeping their communities unique and thriving.

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This highlights the vast importance of Save Local Now’s “Buy Local” initiative. What we mustn’t forget is that buying local actually saves money. Small businesses are often close to home, meaning that you don’t have to travel as far to get there. Products (like fruit and produce) are made or grown at local locations, meaning that they don’t have to travel as far to get to you. This means that, in many cases, there is no middle man (which translates to lower prices for the business owner and, of course, the consumer).  

Save Local Now gives endless amounts of support to small businesses; more specifically the marketing tools they need to better promote their business. We know how busy the small business owner is; we know how little time there is for email marketing, social media, etc. The tools we give small business owners, such as free SEO services, deal and event publishing, email marketing, real-time analytics, etc. is so crucial to helping their bottom line. Essentially, Save Local Now created an easy way for small business to be everywhere consumers are today.

Interested in learning more? Schedule a time with Save Local Now: savelocalnow.com/training

Save Local Now’s commitment to inspire people to shop locally is near and dear to our hearts. We know how challenging it can be to try and get your community fired up about buying local. You might think you are just one business and nothing you do will have any impact, but I beg to differ. Here is a quick list of things you might want to try out this year that will really make a difference in your communities efforts to buy locally.

1. Meet your neighbors (and tell your customers about them) – From my own personal experiences with the communities I’ve lived in, as well as from the communities we work with, I’ve learned one thing. The more businesses promote their neighbors, the better and more thriving the community is as a whole. You should make friendly suggestions to your customers on other businesses they should check out. This will reassure them that you are a trustworthy business owner and not just out for your own profit, and it will also inspire people to keep checking out local businesses and keep returning to your town. Your neighboring businesses might return the favor and send people your way, and soon your whole community could become a giant web of local networking. I’ve seen this happen-there is nothing more powerful.

2. Join (or help out) local organizations – Aside from your local chamber of commerce, there are probably a multitude of other small organizations you could become involved in. Some might say they don’t have the funds or time to join all of these, however, that doesn’t mean you can’t get involved.

  • You could reach out to organizations and tell them you would like to volunteer once a year for their big event.
  • You could tell YPO’s they may host their next networking event in your business space.
  • You could offer a discount to any member of the local book club.

However you want to do it, my bet is you will see some more business coming your way by word of mouth. Local organizations are usually just that: organized, and helping them out once in a while could mean extending your marketing efforts 3 fold!

3. No brainer: Buy Locally – Make it a point to frequent other businesses not just as a business owner but as a customer. Other business owners will appreciate it and will often return the favor. Use local suppliers, local farmers, and local services for all of your businesses needs as well as that of your personal life. It will show the rest of your community that you are standing behind them, so they can in turn, stand behind you!

4. Take local global – Register your community in national, or even world wide competitions or write into travel magazines to tell them about why they should check out your town. Sometimes there is only so much you can do locally and you need to let the rest of the world know why THEY should come to your town. Highlight the things that make your town unique and don’t underestimate how weird quirks can attract attention. I promise you there are people out there looking for just the kind of beautiful little town that is your community.

5. Create $LN awareness – In order for Save Local Now to have it’s affect on your community, you need to get people using it! I know I say this a lot but the bottom line is, being a free service to both consumers and businesses, we aren’t the ones who will benefit from people using $LN, YOU will. So tell your friends, family, community, organizations, newspapers, and schools. Tell them to try Save Local Now and stay up to date with everything local.