Tag Archive : Analytics

Keeping track of who is interacting with your social media helps you build a better understanding of what content you need to push out. Facebook Insights stores a lot of data to help you take control of your page and fan base. With all the data Facebook Insights stores, it may seem overwhelming so here are the key points you will should keep up with.

  • Fan Growth

Recording the users that like your page on a either a weekly or monthly basis. After  getting an understanding of your average fan growth rate, set a goal of how many new fans you would want on a monthly basis and then you can plan your content creation accordingly!

access facebook insights

  • Demographics

 

Facebook provides you with the age, gender, and location of your fans. Once you know what the characteristics of your general fan base are you can concentrate specifically on what content you believe that group would enjoy and tailor your posts to them.

facebook insights people tab

Visits Tab
The visits tab shows you the areas of your facebook that most of your fan base crowds to.If you would like to dive a little deeper you can also see specific actions taken, like others that post on your page, check-ins and mentions. Knowing where on your page people spend the most time will give you an idea of what content to create.  

facebook insights visits tab

If you keep track of these three points you should feel confident in knowing which content to push out and when.

 

Graphs from http://tinyurl.com/jfcwj7b

Save Local Now, a FREE chamber member benefit, is here to help small business drive consumer traffic. Now more than ever we see the value in supporting local business. At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store, consumers can rest assured knowing that they’re doing their part of keeping their communities unique and thriving.

blog

This highlights the vast importance of Save Local Now’s “Buy Local” initiative. What we mustn’t forget is that buying local actually saves money. Small businesses are often close to home, meaning that you don’t have to travel as far to get there. Products (like fruit and produce) are made or grown at local locations, meaning that they don’t have to travel as far to get to you. This means that, in many cases, there is no middle man (which translates to lower prices for the business owner and, of course, the consumer).  

Save Local Now gives endless amounts of support to small businesses; more specifically the marketing tools they need to better promote their business. We know how busy the small business owner is; we know how little time there is for email marketing, social media, etc. The tools we give small business owners, such as free SEO services, deal and event publishing, email marketing, real-time analytics, etc. is so crucial to helping their bottom line. Essentially, Save Local Now created an easy way for small business to be everywhere consumers are today.

Interested in learning more? Schedule a time with Save Local Now: savelocalnow.com/training

steps to success

Would you like to know how to get that competitive edge and take digital media two, three, even four steps ahead of just simply using social media? Of course you do! It would be silly not to, so sit back, relax and learn your way to the top of this crazy digital world of ours.

Okay, so you have a Facebook page, a Twitter account, and a website. Do you think that is enough to separate you from the millions of other small businesses? (Psst….probably not). However, the fact that you are reading this blog tells me that you are ready to take things to the next level.

So let’s cut to the chase and jump right into the four steps that will create this much needed separation.

 STEP 1: STRATEGIZE TO RISE ABOVE THE OTHER GUYS:   chess strategy

 Ask yourself the who, what, when, where, why and how.

  • Who are you trying to appeal to? (Target Market)
  • In what ways can you effectively appeal to the right clientele?
  • Where are the right places to post your content?
  • When does your customer base most frequently use social media?
  • You are on social media platforms, but why?
  • How can you creatively use social media to engage with your customers?

These are the sort of questions you need to ask yourself. It is not enough to simply be on social media, you must have a strategic plan in place to achieve the results that you want.

Whatever you do, don’t be this guy!

don't be this guySTEP 2: UNDERSTAND THAT SOCIAL MEDIA IS ONLY ONE PIECE OF THE PUZZLE:

Be proud that you have a great Facebook page, Twitter account, Google plus, Instagram, etc. However, to be a big hitter in the game of business and the digital world you must establish something beyond that of social media. Jump on the email marketing boat (Helpful Hints for Email Marketing), become a blogger, create powerful networks with LinkedIn, stick your business logo/icon wherever you go, literally…..be everywhere. Make your name unforgettable!  In fact, “companies that blog 15% or more times per month get 5x more traffic than companies that don’t blog” (30 Digital Marketing Statistics You Can’t Afford To Ignore). Whether it be social media, email, or blogging, those without this online presence are at an obvious disadvantage. Bypassing digital marketing is like saying, “I’m not really looking for more customers.”

analyticsSTEP 3: ANALYTICS IS KEY TO TRACKING SUCCESS

Whenever someone asks me what analytics is or why it is so imperative for businesses to utilize its greatness, I always respond with this analogy: “when you throw spaghetti and meatballs at a wall some of it may stick and some of it may fall miserably to the floor.” Meaning that some things that you post (whether it be deals, events, etc.) get noticed while some may not. Without the analytics, how will you ever know if that 2-for-1 deal you have going on is getting the recognition you’ve hoped? When push comes to shove, analytics will save you time and money!

For a more in-depth look we recently dedicated a post that deals with everything you need to know about analytics and its significance to the business world. Check out the Top Three Reasons you Need Analytics (I am looking at you, small businesses owner).

STEP 4: PIECING IT ALL TOGETHERpiecing it together

You are so close! You have established a presence all over the web; social media, email, blog, LinkedIn and you now have the analytics to track its success. You are not finished just yet, so don’t quit on me!

When it comes to digital marketing the most important thing to remember is to link the pieces of the puzzle together:

  • Post everywhere because “distributing your content across multiple social media platforms and utilizing multiple touch points is vital to building brand awareness and connecting with your audience in ways that seem natural to the people you want to reach.” A Social Media Strategy on Multiple Platforms
  • To effectively engage with your customer base you need to create the perfect posts.
  • Make sure your social media pages are appealing, here’s 5 things you need in order to do that.

Some of the more popular ways that businesses try to establish an online presence is through the use of Constant Contact and Groupon, which are both a good place to start. While they all can help you achieve a pretty decent online presence in their own specified way, it will make your wallets bleed. But if you are looking for a digital marketing platform that can do it all in one attractive and easy to use place then check out Save Local Now……oh, and I forgot to mention…ITS FREE to chamber partners and their members! To learn more, sign up for your free 1-on-1 training! If you’re looking to create that competitive edge I talked about earlier, I know you’ll make the right choice!

The good news is that there are plenty of ways to dive into analytics as a small business owner. The hardest part is to decide where to start and how much time to spend on extrapolating data. My advice would be to start small and work your way into platforms with more advanced metrics (MailChimp). There are enough free sites out there (Facebook for one) that can help you understand your customer just a bit better. As far as time commitment goes, after you learn how to use the analytic tab in Facebook, you can check it once a week to see what trends are developing and what messages are working the best. Ah, but let’s get down to why you need to spend time, and possibly money, on all of this collected data.

1. Big box companies are kicking your butt.

Hell, baseball teams are using analytics to get better. Just ask Brad Pitt…er…Billy Beane from the Oakland A’s (Moneyball, a great movie). My point is that smart people with a ton of resources are killing it in the real world and you are quickly being left behind. You’re probably thinking to yourself that you are totally screwed. If you are lazy and hate technology, you are totally screwed. BUT – if you are an entrepreneur, and you need to get your marketing nerd on, then check out these 10 places to analyze web data. If you want to analyze a whole marketing campaign then try Save Local Now (cough, ahem, shameless plug).

2. Big data will grow by 44% over the next decade.

This report suggests that data will soar 44 times over the next decade. Cloud adoption is exploding and more and more data is available to be analyzed.

data_growth

This represents both an opportunity and a challenge.

The Intuit 2020 report and many other sources support that “those who become proficient in collecting, managing and analyzing this information will gain competitive advantage.” INTUIT 2020

Of course by definition, those that don’t will be left behind. Someone once said “knowledge is power.” It’s at our fingertips, people. Go get it!

3. You can can save yourself a ton of time (eventually).

You must give a little to get a little. It takes money to make money. Okay, you get where I am coming from. In order to harness the power of analytics, you must take time to learn how to use platforms that track data (Facebook, Google, Constant contact, Save Local Now, Hoot suite, etc.) Then you must learn how to use that data to your advantage.

An overview of HootSuite Analytics and uberVU via HootSuite.

Think of your data as a report on your virtual storefront. You can now see which device people viewed your product or service on. Email analytics will let you know what time of day it was opened, from which device it was opened, and in some cases, it can tell you where they opened it (which town they opened in or the location of the IP address …but lets not get into that). With just a few pieces of data you can begin to paint a picture of your audience and the type of interaction they are having with your digital store front.

In short, analytics allow you to

  • gain invaluable insights into your customer’s behavior;
  • examine facts rather than assumptions or guesses;
  • make educated decisions on how to improve to your website, App, Email marketing campaigns social media post, daily deals, events calendar, etc.

In the long term, this means more of the right traffic, sales and profit. And more time to enjoy your entrepreneurial success.

You’re welcome.

 

 

 

 

If you are like most small business owners today, you’ve tried, or considered trying email marketing to promote your business. And why not? It works. Email marketing is one of the most effective ways to connect to your customers on a personal level and drive more business.

Here are some stats to consider.  According to the Direct Marketing Association, Email marketing has an ROI of approximately 4,300%. And thanks to smartphones, people now have 24/7 access to their inbox (Confession: I’ve checked my email 3 times since I started this article).  And I’m not abnormal.  On average, people check their smartphones 150 times per day according to ABCnews.  Even better, 50% of online users bought something as a result of an email, which is significantly higher than any other marketing channel.

With stats like these, why wouldn’t you try email marketing?  But like any good businessperson, you have some questions: Which company to choose?  Can I afford it? Can I create professional looking emails myself?  Can I see the results?  Well, we did the research for you.  There are a lot of email marketing companies out there…and we tried them all.  Why? Because we wanted to build the best email marketing platform in the business.  We spent the past six months perfecting our platform, so that we can deliver to you a FREE, UNLIMITED, EASY TO USE and EFFECTIVE email marketing platform that gives you ANALYTICS on every email you send.

INTRODUCING SAVE LOCAL NOW EMAIL MARKETING! (Ta-da!)

1) FREE & UNLIMITED with your chamber membership. You can send hundreds, thousands, millions, (we haven’t tested millions yet but hey, go for it) of emails without any cost.

2) EASY TO USE – Create and send email campaigns in less than 60 seconds. Select a deal, event or your business profile.  Select your list or create a new one.  Send.  It’s that easy.

3) HIGHER OPEN RATES – $LN open rates are consistently beating the industry average. While most platforms see open rates of roughly 19%, we are averaging 28%.

4) ANALYTICS – You can see who open rates, who clicked through, how many times they viewed the email and more! Re-send successful campaigns with just one click.

LOGIN today to give it a whirl.  60 seconds is all it takes to put your business on your customers’ phones.

References:
http://blog.kissmetrics.com/profitable-email-marketing/

http://www.copyblogger.com/email-marketing/
http://visual.ly/why-email-marketing-so-important
http://www.fusionfarm.com/six-essential-benefits-of-email-marketing/

http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/