Tag Archive : Advice

Any small business owner knows how stressful the holiday season can feel. December comes around, and it becomes hard to participate in the holiday spirit amidst the hustle and bustle of the fourth quarter. Here are a few guidelines to staying sane during this busy time:

Eat a Balanced Diet
You may think eating has nothing to do with running your business (unless you run a restaurant!), but studies show that’s not at all the case. In fact, there are signals sent directly from your stomach to your brain, which impact your level of stress. So swap out junk food for some fruit and vegetables, and focus on portion size when attending holiday parties with indulgent treats. Eating better will actually make you feel better during those long days at work this month!

Ditch Your Coffee
Caffeine may feel good in the moment (like, really good), but overtime, too much caffeine can cause you to be emotionally overreactive to stress. Drink some festive egg nog instead of your usual cup of joe a few times a week. Cutting back on caffeine will increase its positive effects when you do drink it.

Time to Unwind
Another thing that will make you feel a whole lot better during those long days is a reward waiting for you at the end! Whether it’s time spent baking some christmas goodies, hanging out with your family, or even watching A Christmas Story- you need some down time to balance all your hard work. Also, reward your employees or co-workers by including them in a festive wine night, or treating them to dinner, where you can all focus on making spirits bright.

Get Enough Sleep
The National Heart, Lung and Blood Institute recommends seven to eight hours of sleep per night for adults. This holiday season, make a point of having lots of silent nights. You will feel more productive in the morning and be more motivated when helping your many customers!

Play Some Music
In the words of Buddy the Elf: “The best way to spread christmas cheer is singing loud for all to hear!”. Okay; so maybe the constant Christmas music echoing through the month of December is not something you find completely relaxing. That said, music is good for your brain. It makes you happier, more productive, and more motivated. Your mood can be improved by simply listening to your favorite tunes. Try listening to music on the way to work, or even playing it in your work environment.

Take some deep breaths, and keep calm this month. After all, the holidays are about appreciating our lives and loved ones, and spreading kindness. Keep that in mind, along with these relaxing tips, and you’re sure to have a successful holiday season.

Small businesses are constantly telling others the Who, What, When, Where, and Why of their business. Who do you sell to? What do you sell? When are you open? Where are you located? Why did you open? These are all questions worth answering, as “word-of-mouth” marketing will always be important for small businesses. But, much of the chatter occurs online in this day and age. That means your small business is responsible for providing this general, yet important information to the online world; on your website, and on your Save Local Now digital platform. How? Try writing a business bio. Here are a few ways to make that bio concise and effective:

Showcase Your Main Offering
A business bio is your opportunity to represent your small business in your own words. Make sure to highlight the most important products or services you sell so your message is clear and simple. Write with the intention of making people want to do business with you!

Use Only One Point-of-View
This is a simple way to make your business bio sound professional and well-written. Choose between first person, second person, and third person when writing. You want smooth, flowing sentences, easy for your customers to read! For example, if you say “I want to invite you to experience our business,” make sure all your text is written in that manner.

Make It A Group Effort
Sometimes having other people read your writing highlights its strengths and weaknesses. More than likely, your small business has multiple employees who can contribute creative and valid ideas to your company bio.

Write Genuinely
You want your business bio to stay true to your business image. Even though it should be filled with positive attributes, try not to sound like you are bragging. Establish a tone which captures the feeling of your small business and your authentic personality!

Keep It Short and Sweet
Make sure everything you include in your business bio is a necessity. It should clearly outline a few, if not all, of the questions mentioned above in a simple, brief way. A paragraph, or a few paragraphs should be enough.

A business bio can elevate your small business’ image when written effectively. Grab a pen (or a keyboard) and get started!

Small business owners are vital to local communities but have an uphill battle in terms of growth. Busy schedules and limited resources can make it difficult to complete all the tasks for the day. Many owners start their business because they are passionate and skilled in a certain field; however, the other areas of business can be overwhelming. If those areas aren’t properly addresses it can lead to these common mistakes:

  1. Trying to do too much

As a small business owner, you may not have the time or the resources to complete all of the time consuming, but necessary, tasks on your own. You must learn how to properly delegate and how to allow 3rd parties to come in and take over the responsibility.

Some areas that can be delegated include the marketing, accounting, administrative support, and web presence of a business. Delegating these tasks will allow your business to run more efficiently.

  1. Not finding and focusing on your target audience

Creating your website and business plan without understanding your target audience can be detrimental to your business. Targeting too broad of an audience is also a mistake that can have a negative impact on the business (depending on the product or service the business offers). Make sure to take the time to find your target audience and cater your products or services to them.

  1. Not having an online presence

The majority of customers look online for their products and services. 90% of young adults aged 18-29 utilize social media and a third of them say the preferred method of communication with a business is social media. Social media is a vital and inexpensive way to develop an online presence, but so is have a working website.

You must create a quality landing page that creates a positive user experience and lets your audience know who you are.

Hint: Save Local Now is a great way to have an online presence, strengthening your social media marketing, email marketing, and will help create content to get higher on Google’s search.

  1. Overall budget

It is important to understand that, as a small business, you must have a plan when it comes to spending your limited resources. Make sure that you are able to pay for the fixed rent and utility costs, and stay away from flashy advertising and buying top-of-the-line assets if your business won’t be able to properly utilize them. Have a set amount that you are willing to spend on your marketing budget and stick to it!

Your personnel budget is also important when it comes to your businesses’ assets. Depending on the format of your business, your own funds can be heavily tied to your business. Being able to keep business funds separate from your personal funds is vital to staying organized and keeping your business on the right track.

  1. Not playing to your strengths

As a small business owner, there will constantly be fires to put out that can take up a large chunk of your day. The key for a new business owner is to know what fires to put out and what fires you can let burn.

For example, if your business is known for their superior customer service, then the focus should continue to be on your customer service and not issues involving something like product quality. On the other hand, if you sell a superior product over your competitors, then continuing to have a great product should outweigh the customer service. In a perfect world it would be easy to have both, but for small businesses that is not a practical goal. You can’t grow your business if you are not focusing on the strengths of your business.

You don’t have to be great, even good, at all areas of your business in the beginning, but you do need to create value for your current and potential customers, the rest will follow as your company grows.