I know I’ve talked about how important it is to have a Facebook presence before. I should’ve expanded and explained that it is important to have a presence in all media outlets. As a consumer myself, when I see a website, blog, Facebook, Twitter, or Instagram and the last post is over 2 weeks old, I get a bad taste in my mouth for the company. Is that fair? Probably not. Are customers always fair? Definitely not.
I just want to stress how important it is to keep your digital presence fresh and relevant. I suggest posting things targeted to your specific audience at least three times a week. Not only will it remind them that your company exists, but it will remind them why they like you.
Food for thought!