Snapchat: A New, Fresh Way to Strengthen Your Business’ Image

Hey, it’s Lindsay again,

Facebook, Twitter, Google+…these are probably the top social media outlets to promote a business. It is expected that any business post on these sites is a promotional post. I’ve been noticing more companies introducing themselves to Snapchat.

Snapchat, in my opinion, is the most frequently used social media app on mobile devices these days, by all ages. Sometimes when I’m viewing a series of Snapchat “stories,” a random business Snapchat story will be thrown in there. I’ve noticed that these stories are not trying to sell anything, they are simply trying to be present. When a company posts something that is fun and attractive, without trying to sell a product, the audience’s interest perks because they don’t feel like they are being nagged.

Just keep it in mind!