Maybe I’m only surrounded by sensible shoppers, but I don’t know anyone that will purchase a product of significant price without researching it first. I know I won’t even buy a pair of shoes without reading the reviews.
Money doesn’t grow on trees. If a company’s marketing efforts aren’t enough to seal a deal, then a customer is going to research. 79% of shoppers feel empowered by technology because it provides access to information. Make sure that the right information about your business is out there.
Keep it empowered,