August is here and students everywhere dread the feeling, but businesses are preparing for a boost in sales! In 2014 the National Retail Federation conducted a survey and found that the average family will spend about $670 each year on school apparel and supplies (grades k-12). This survey also mentioned that over 17% are planning to seek out small retailers for their back to school shopping! So here are some ideas on how you could promote your business for this back to school season
School ID Discount
Back to school shopping can be frustrating for everyone, but when your consumers see that (instead of going to Wal Mart) they can save some money at your business that takes some stress of their shoulders! To promote an idea like this, log onto your Save Local Now account and create a deal saying something like : For the first week of August anyone that brings in their student ID gets 5% or 10% off their purchase.
Sharing is Caring
Social media is the way to go if you are promoting your Back to School supplies.
Over one-third of smartphone users that took the survey said they would be using their mobile devices to research products. Creating a mobile-friendly promotion on Save Local Now will allow you to show consumers what you have in store, and the best part is that as soon as you create your post you can share it to your facebook and twitter accounts right away!
A Personal Update
Gathering information on you customers is always important, lots of retail stores ask their customers for an email address at the register. If you have this kind of info gathered up group the members you believe would benefit from you back to school deal or promotion and make an email list. Once you have a list created you can send a marketing email through Save Local Now sharing your deal or promotion directly with your customers!
Stats from : http://tinyurl.com/oe4nz6h