As you know by now Save Local Now is free to you, the business, and allows you to promote yourself in many ways without any costs. I stumbled across an article today that provided 8 Easy ways to promote your business without spending any money and I thought, “wow, some these really go hand in hand with Save Local Now”. Let me show you a few ways to maximize your Save Local Now experience
Identify your audience.
Helen Todd, the writer of this article, says this might be a no brainer, but I feel this is sometimes overlooked. You know who your customers are, think about what they do and how they get their information.
Use Social media
I know we talk about this a lot but it’s an important one. Here’s a few tips from the article:
• The goal is to engage customers – be a part of the discussion in your industry and it will help you gain an audience or followers.
• Don’t be afraid to “friend” or “follow” reporters. Your ideas may spark stories for them.
• Ask for feedback from your followers. Again, engagement is the key you want them to “like” and “share” or “retweet” what you post.
Get involved in your community
Use the events to show your businesses support in a local charity or community event.
Consistently brand your business
This is a big one. Your brand says a lot about your company and it’s important to make sure it looks good and it’s consistent. Hiring a graphic designer might be a good thing to splurge on. Here’s a great color guide info graphic to give you an idea.
These tips will be great in helping you get the most out of Save Local Now and it won’t take a lot of effort. Remember that image is everything in today’s world and it’s important to make yourself known. Don’t be afraid to stand out or you might miss out!