It may seem as though the answer is an obvious one, that digital marketing success far exceeds traditional marketing success. Although we are in year 2017, traditional marketing is still being used even if at a decreasing rate. Consider all the times one runs into traditional advertisements: magazines you see while waiting in line at the grocery store, billboards that you drive by on your daily commute to work, flyers displayed at your favorite coffee house…traditional advertising is endless. However, in this day and age, digital marketing is a faster way to reach a potentially larger number of people. It is impossible to sign into Facebook without seeing an ad immediately.
Let’s compare these two different types of marketing. The average annual cost of online media advertising is about 1.58 million to 2 million dollars whereas the average annual cost of traditional media advertising is at a higher 2.2 million to 5.5 million dollars. Monitoring and controlling online advertising is easy whereas monitoring and controlling traditional advertising is difficult. Online advertising’s reach to the target audience is 80%-90% achievable whereas traditional advertising’s reach is unmeasurable.
Judging by these numbers (or lack thereof) one could see why digital marketing is currently the preferred form of advertising. These statistics were reported by Mridu Sinha, Digital Marketing Consultant at Synapselndia.