Pokémon Go has become an overnight sensation. This AR (augmented reality) game has more active users than Twitter and more engagement than Facebook. It has become the largest mobile game in US history in less than a week, passing the previous record holder, Candy Crush. Everyone is a part of the Pokémon Go craze and small business revenue has seen a dramatic increase because of the mechanics of the game. Your small business may see an increase too if you do these things.
Pay to have Pokémon be at your store front.
A pizza shop owner paid $10 to have certain Pokemon appear in his shop and sales instantly rose 75%. This ROI is unprecedented for any business. This pizza shop used Lure Modules, which lures Pokémon to specific locations. You can buy these Lure Modules in game and can set them for specific times during the day. Here’s the step by step guide to creating a ‘lure’ for your business:
- Tap the red Pokeball at the bottom of your display
- Tap “Shop”
- Scroll down and tap the purple, box-shaped Lures to purchase. You’ll re-direct to your app store’s payment system
- Once back in-app, tap the red Pokeball again, then tap “Items”
- Tap the purple Lure to activate! (Inc)
Promote at Pokestops close to your store.
This is another inexpensive way to promote your business. Download the game yourself and see where the Pokestops are around your storefront. Go to those storefronts and put up a sign, poster, pamphlets that promote your business. The promotions don’t even have to be Pokémon related but they might grab more attention if they do stick with the Pokémon theme.
Have your business play the game and post it on Social Media.
Tons of professional sports teams social media posts have involved Pokémon go because they know posting about it opens them up to a new market of people. The Cleveland Indians encouraged people who go to their games to post pictures of the Pokémon they caught inside their stadium to their Twitter account. The LA Clippers, Orlando Magic, Arizona Cardinals, and others are all posting about Pokémon Go because they understand how it will benefit them. Posting about Pokémon on social media is going to increase your followers and increase your views. Pokémon is the hottest content out there currently.
This may be a fad, but the cost of promoting your business through Pokémon Go is extremely inexpensive and the return rate can be substantial. The current engagement rates of the game are massive and there are already stories of small businesses taking advantage of the Pokémon hype. Digital marketing is about being creative, innovative and thinking outside the box. Don’t miss out on this opportunity to help your small business.