Now that we are two weeks into the new year, it’s time to stop thinking about that “resolution” you made about losing those extra lbs and reading more books (besides, we think you’re pefect just the way you are). Instead, let’s think of some ways to improve your business!
First, let’s look back on the last year. No not the failed attempts to meet people on online dating sites, we’re talking business here. Think about what made you successful. Did you make any attempts at marketing your business? If so did it work? If not, take some time to reflect the reasons why it didn’t. Here’s some questions you could use to analyze your strategy:
- Was your message unique?
- Did you push your message through on all available mediums?
- Did you offer enough?
- What else could you have done?
- Did you follow up with your customers and get feedback?
Put on your consumer hat for a moment and think to your self, “Is this really getting my attention?” If not, brainstorm on what would captivate you. If you don’t feel moved by the content your putting out, chances are you’re audience won’t either. Talk to your family members, friends, employees, or even your customers themselves. See how they feel and allow them to offer suggestions. It can’t hurt and you never know what they might come up with. Let this be the year of collaboration. Teamwork makes the dream work.
Most importantly, start a plan now. If you plan ahead, you will have more time to consider, prepare, organize, and communicate. Having a sidewalk sale this summer? Start figuring out how you will set it up and present. How are you going to market it? How will you make it different? Try to always do something a little different than last year. In order to raise awareness, you have to raise the bar.
2013 will be a great year. We wish you luck and prosperity.