Many companies experience their best profit margins in the summer. However, and more often than not, when the warm weather starts to fade so do the customers. For many small businesses, autumn means a drop in profit and a noticeable slowdown in overall sales. We’ve put together a list of tips for keeping your marketing fresh, so you can avoid the dreaded “slow season.”
- Never forget the power of “free.” Offering your customers something for nothing is a great way to keep them coming in through the door. Whether it’s free samples, a loyalty program, or free swag; if you give it, they will come.
- Don’t skimp on social media. It’s easy to update your Instagram when it’s bright and sunny out, but the veteran social media user knows that consistency is key when it comes to adding and retaining customers. Try to stay as active on your various networking sites in the fall and winter as you are in the spring and summer. This will keep you fresh in your customers mind.
- Use the holidays to your advantage. Taking advantage of all the holidays and festivities in the fall and winter months will help you maintain a steady buzz about your business. Offer holiday themed deals, have seasonal sales, and orient your product for specific seasons to drive business. Are there any local harvest festivals in your area? Getting involved in seasonal community events will keep business flowing.
- Get Interactive. Giving your customers the ability to interact with you and your business will create a sense of loyalty. By reaching out to your customers online (via email, social media, etc.) and in person you give them a personal reason to keep coming out in those cold months.
- Have fun with it! Just because it’s cold outside doesn’t mean you can’t be just as motivated and excited as you are in the summer. Your mood will be infectious and will get passed on to your customers. This could be as small as making sure your employees are offering a warm hello as your customers walk through the door to an extravagant winter advertising campaign. Stay cheerful and your customers will thank you.