How to Market Your Service like a Product

Marketing for services can be hard. Here are four tips on marketing your service like a product to make it a little bit easier:

  1. Use your Senses.
    Use visuals and text that encompass the experience of your service.
  2. Show your Gains.
    Show your clients how they will benefit through your service and show them what the end result will be. This can be through previous works or even testimonials.
  3. Brand it.
    Though you might not be able to package your service, you can use the location of your store to reflect the brand of your business. If you don’t have a physical location, use your website to package and display your brand.
  4. Emphasize your Customers.
    Make your clients feel involved in your service’s process by emphasizing your customers. Bring relationships into it as well. Create relationships with your customers so they not only feel welcome and return, but they also understand the your guidance and expertise is important and beneficial to them.

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Lizzie Bove

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