Summer is the time for family, friends, fun, and community. Many local communities organize concerts, festivals, fairs, and other events to celebrate the warm weather. These are the perfect opportunity for small business owners to gain exposure and meet locals and other event goers.
Here are some tips on how to get started marketing your small business at local events:
Do Your Research
Your first step is to research what events are occurring in your local community (and the nearby communities) in the upcoming months. Some examples of events you should look out for are festivals, art walks, farmers markets, and flea markets.
Prior to choosing an event to attend, make sure to know your target audience. While researching local events, research what type of customers it brings in. Choose an event/events that are a good match!
When you have an event in mind, contact the organizers to get the details and see what opportunities exist. This could range from sponsoring the event, having an information booth, or actually selling your products. Be sure to ask about all of the costs and requirements involved.
Prepare Yourself and Stand Out
Decide what your goal is at the event. Are you planning on selling products? Make sure you have enough stock and that there are several ways to accept payment. Generating leads? Make sure you have enough literature to hand out and you have an easy way to collect information.
Make sure you have several energetic, well-trained staff members to work the event. Your business’s presence shows that you and your staff are actively engaging with the audience. These details can make or break effectiveness and help you to stand out.
Assess Your Results
Like any marketing effort, you need to track results to see if the event was worthwhile. Set goals for how much you want to sell, how many prospects you want to talk to or how many leads you want to capture. Track them and assess your results afterward. Fine-tune your approach depending on what you learned.
Make Sure to Have Fun
Above all enjoy yourself. Customers are more likely to approach people who look like they enjoy what they are doing. Whether your booth is successful or not, it’s a great way to connect with your local community and build a great reputation for your business.