As a small business, it’s becoming increasingly important to be active on social media. Facebook seems like the most natural form of social media for a typical small business, but what about Instagram? This could be the best way for your business to reach the fingertips of eighteen to thirty four year olds. Along with the email marketing, content marketing and search engine optimization offered by Save Local Now, Instagram is the perfect next step to elevate your business’s image! Take a look at these Do’s and Dont’s to get started on Instagram:
Hashtags are a great tool for small businesses. Try making a specific hashtag, using clever wording, or simply your business name, which could become your signature at the end of every post. Aim to gain the attention of your followers with these short, to the point hashtags. Some brands you use or sell in your small business may even have their own brand hashtag which you can include! #brilliant
Show Off New Products
Make your new merchandise look better than ever using filters, and editing tools. It’s crucial to update your followers on what’s new in your small business. That way, they are more likely to come see you in person.
Post Special Deals and Promotions For Followers Only
This is a perfect way to gain new followers on Instagram. Post a photo with a caption mentioning that all new followers get 10% off their first purchase at your business, or $5 off if they come in that day. When you limit the deal to only followers, customers are more likely to take the time to follow you.
Update Followers on Sales and Events
Do you have an event planned for next month, or even next week? Let your followers know by updating your instagram account. In the Bio of your account, you should include the address of your business, along with any upcoming event dates.
If a customer or follower leaves a comment on your photo, make sure to respond to them in a timely manner. This way, you represent the attentiveness of your business, even through social media.
Set A Location on Your Photos
Make sure to enable location on your device, then set a location on all of your photos, notifying your followers where the picture was taken. This is another way to create buzz around your small business.
Get Creative With Posts
Use filters on your Instagram photos, or edit them using apps such as Rhonna or Afterlight. These apps allow you to add words over your photos-a perfect way to advertise a sale or upcoming event! Instagram also includes Layout, which acts as a collage of photos.
Post Low-Quality or Blurry Photos
Think of all your social media accounts as a representation of your business’s image. The quality of the photos you post should reflect the quality of the products you create or sell.
Use an Overwhelming Number of Hashtags
Yes, hashtags are a great tool; but a little goes a long way. Stick to 3-5 hashtags per photo, as to not cause disinterest in your followers.
Make Your Username Too Complex
Refrain from using extra numbers or words in your instagram username. Use the name of your business as your username so followers, who are your potential customers, can avoid confusion. If the name of your business is already taken, come up with a simple, creative solution. Example: if Main Street Coffee is your business, try using MainStCoffee.
Use Boring Captions
Your captions are a way to entice your followers to come visit your business. Make sure they represent your business in the best possible way.
Forget to Attach a Link to Your Website!
Make sure you have your website and SLN webpage as links in your Instagram Bio. This makes shopping easy for followers, and draws attention to your small business.