Keywords are key (pun intended) to growing your business online. Why? Because keywords are what your consumers type in when searching for products, services and businesses on search engines and across the web, something that most Americans do over 15 billion times a month. Keywords are one of the most important aspects of your online presence.
Not only is it important to your SEO (Search Engine Optimization) but your marketing campaign as well. The words you choose are the words that you associate with your brand. It’s important to choose the right associations and keep them consistent.
SEO services are expensive, but, lucky you, Save Local Now offers it FOR FREE! When you update your business profile, you can enter your keywords and add as many as you want to help build your SEO. The real question is, how do you know what keywords are best for you? Let’s go through a few things to consider:
Consider the basics, Now go beyond.
If your a pet store, words like pet, dog, cat, food, might be some options you consider, and go ahead and use those, but be more specific as well. Use brand names or less obvious keywords like “pet collars”. You might even consider asking your customers or vendors what words they would use to describe your business.
Review Your Popular Products
Take an inventory and find your most popular products. What are you known for? What makes your business unique? Use those products or services in your keyword list.
Check Your Stats
Review your statistics page. What deals or events got the most views? What email marketing campaigns have the highest open rates? Look for anything that stands out in those deal titles and include them in your keywords.
Keep it Fresh
Though you may only edit your business profile once, don’t hesitate to go back and revamp it every six months or so. You may find some new keywords your haven’t thought of in a while that you might want to add. Or you may want to describe your business in a different way.
Save Local Now has all the SEO you need all in one place. We’ve had success in making several businesses ranked in the #1 and #2 slots on search engines. Take advantage of the free exposure and spend some time on your keywords. It will bring you more business and give your a greater online presence.