Apple (iPhone) and Google (Android) do not make this easy. These aggregate all app downloads by region (meaning the USA or the Americas is a region). So we don’t have any way to accurately count downloads for any once city. And downloads are not a good indicator of usage, since some people may download the app and never use it again.
USAGE: That is the why $LN analytics focus on Browser + iPhone + Android clicks + Facebook Shares + Tweets + Email shares per city or chamber. That is really the true picture of usage. While apps are the future (50% of US households use apps), we’re finding in most markets, ~50-70% of consumer usage is still generated from the $LN website. For example, a chamber of 500 members has averaged about 30,000 consumer clicks by month 3 after launch.
IN SUMMARY: If you are trying to gauge usage for the board of a potential new member, it’s best to give them the full usage picture (Browser + iPhone + Android clicks + Facebook Shares + Tweets + Email shares) using the $LN Member Stats and Chamber Analytics reporting.